By Katie Soltas | 2-22-16
Facilitated by NAMA 2014-2015 Collegiate Chair Karen Cronin, with continued coordination by this year’s co-chairs, Camille Brandon and James Sherer, TNU AMA was established by 10 students with a desire to gain a broader understanding of the marketing industry.
NAMA serves as a resource for collegiate chapters to network and learn from marketing professionals by encouraging attendance at its luncheons and mixers, in addition to hosting one larger educational event per semester.
On March 24, students will have the opportunity to participate in a roundtable discussion with seasoned Nashville marketers.
“Seeing how excited all of the Trevecca students and faculty leaders were at their inaugural meeting reminded me that there are lots of college students in the Nashville area who want to become marketers one day,” Brandon said.
“It’s our job as members of NAMA to bring the next generation up to speed on how our marketing world has evolved.”
Led by TNU Marketing Professor Dr. Roy Philip and Chapter President Samantha Biggs, TNU AMA hit the ground running in late 2015 with three goals: build its membership, serve the Middle Tennessee community, and help its members land desirable internships and employment.
In addition to recruiting members through social media, distributing flyers throughout campus, and speaking to TNU marketing and communications classes, the group has also partnered with Rest Stop Ministries (RSM), a nonprofit providing the first long-term facility for Tennessee sex trafficking victims.
In 2015, RSM opened the doors to its Restoration Home as a safe haven for victims, with the vision to soon implement a two-year residential restoration program.
As part of TNU AMA’s annual project, Biggs and her team have been working with RSM to develop a logo and brochure, and enhance its social media strategy to garner more volunteers and increase awareness about the organization’s mission and accomplishments.
TNU will showcase the RSM project to a global audience at the AMA International Collegiate Conference in New Orleans March 17-19, where the group will compete in several categories including a social impact video about the chapter’s work.
“Even if we don’t win, it’s great presentation practice for us,” Biggs said. “We hope to improve our networking skills and also learn tips on improving our chapter from others at the conference.”
When asked about her ideal career, Biggs said, “I have always wanted to work in marketing within the music industry – whether it’s at a record label, doing social media for musicians on tour or working in public relations for festivals like ‘Bonnaroo’ or ‘Live on the Green.’ I want to help artists achieve their dreams!”
Before Biggs graduates, she hopes to recruit and elect new board members for next year and help her peers network with the NAMA community to find jobs after graduation.
“The Trevecca chapter members are a shining example of what we have to look forward to when this generation of college students enters the workforce,” Brandon said. “They will inspire us as we are teaching them the ropes.”