By Courtenay Rogers, NAMA President | 1.5.16
There is no question Nashville is part of the “it city” movement.
Our city was recently named the top destination of 2015 by Travel + Leisure readers, beating out international hot spots like Adelaide, Australia, and Korea, as well as domestic cities New Orleans and Detroit.
NAMA is capturing that momentum and moving full speed ahead.
Our year officially started in July and kicked off with a sold-out mixer at Amerigo of 100 marketing professionals, students, and thought leaders gathering for good company and great food.
Speaking of Amerigo, they are our mixer sponsor and have done an amazing job with all of our mixers, treating us to lavish appetizers, and top-notch service.
The best part about these events is the genuine connections that actually happen over cocktails and handshakes.
Our Power Lunch series launched in September with a panel discussing experiential marketing, then continued with programming that included innovation in video and engagement through passion.
Our Special Interest Groups (SIGs) offered multiple, excellent events in the areas of B2B marketing and Healthcare marketing.
Our membership committee coordinated monthly coffees for folks who may be interested in joining NAMA. In fact, we added quite a few members over the past six months!
One of our newest sponsors, Alcott Whitney, has been working diligently behind the scenes helping us to analyze our data and engage our members more effectively from a communications perspective.
We’re getting geeky, learning more about using Google Analytics and integrating our vast collection of tools.
NAMA has more than 380 members, and our programming, networking, and educational opportunities have been abundant in 2015. This year is sure to offer even more!
Our research committee continues to ask event attendees and members what most interests them, and our programming reflects their feedback.
Marketing automation is a hot topic and was chosen as the theme for our Jan. 7 Power Lunch that includes quite an impressive panel of experts in the field.
NAMA is one of the most robust chapters of the American Marketing Association (AMA), and the national chapter offers local chapters like ours extensive support with weekly training calls, virtual events, case studies, and white papers.
President Elect Jamie Dunham is taking a handful of our board members to the AMA Regional retreat in Birmingham at the end of January to learn best practices from other chapters in the area.
We’re excited to support one of our sponsors Emma again in 2016 as a partner in their second annual Marketing United conference this spring. Keep your ears open for special discounts and volunteer opportunities for what will be one of the most inspiring marketing events in Nashville.
We’re all about supporting the Nashville community and are very grateful for the support that our sponsors offer us and our members.
Being President of NAMA is an honor and a privilege, and I’m truly excited to see what 2016 brings for our members, guests, and volunteers. Thank you for a wonderful 2015 and cheers to a productive and positive new year!