Volunteer Spotlight: Knight Stivender

Knight Stivender

Knight Stivender
CEO, Girls To The Moon
Director of Client Success, Alcott Marketing Science
Volunteer, NAMA Marketing Technology SIG Committee

What prompted you to join NAMA?
I joined NAMA six years ago when I was transitioning from a career in Journalism to a career in Marketing and Advertising. I found it to be a nice blend of learning and networking.

You currently serve (or have served) on NAMA’s Board. Why did you decide to volunteer?
I’ve served in a variety of board roles, including Communications Chair, Programming Chair, and Marketing Technology SIG Chair. I initially volunteered for the same reason I think a lot of people do – because a friend roped me into it! But I stuck around because NAMA has been tremendously valuable in my own career, and I feel I owe it to the organization to give back as much as I can.

What has been (or was) your proudest moment in this role?
When I was Programming Chair, my team and I brought in one of NAMA’s most diverse and inclusive lineups of luncheon speakers. I’m proud of that, though I think we can always do better and should be constantly thinking of ways we can be more reflective of our growing and changing community.

How has NAMA impacted you professionally?
I’ve met people who have become clients, sponsors, mentors, employees, and friends. I could literally put a dollar value on parts of it, but that would be giving away trade secrets. 🙂 And besides that, the most important parts transcend monetization.

What differentiates NAMA from other groups?
The diversity of industries and professional experiences of the members, speakers and event attendees sets NAMA apart from other professional organizations of which I’ve been a part. I hear a lot of people say this, and I’ve found it to be the case myself.

Can you share a memorable experience from your career thus far?
My team and I were finalists for a Pulitzer Prize for our breaking news coverage of the Nashville floods in 2010. We knew almost immediately that Saturday the rains started that we were in for a historic weather event, and my own neighborhood was one where people were evacuated in boats. It was incredible.

Why would you encourage others to join and volunteer with NAMA?
You’ll learn a lot – from both a professional standpoint as well as a “who’s who” of the Nashville marketing, advertising and agency scene.

Volunteer Spotlight: Austin Harrison

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Austin Harrison
Relationship Director, Identity Visuals
NAMA Board Member, Sponsorship Chair

What prompted you to join NAMA?
I started coming to NAMA events shortly after moving to Nashville. My boss recommended it as a great place to learn about the Nashville marketing community.

You currently serve (or have served) on NAMA’s Board. Why did you decide to volunteer?
About four years ago – when I first started at my role for Identity Visuals – I literally had no idea what I was doing and knew no one. So many people helped me that first year, taking me to coffee, giving me advice, connecting me with people, and inviting me to events like NAMA. Joining the board and endeavoring to do the same things for other new Nashvillians is one of the ways I’ve tried to pay it forward.

What has been (or was) your proudest moment in this role?
Helping to start the NAMA Podcast and negotiating that sponsorship was definitely one of the highlights. Clark and Chuck at Relationary have been amazing to work with, and it was a blast helping to kick that off.

How has NAMA impacted you professionally?
I’ve learned from the brightest Nashville (and sometimes other cities) has to offer, I’ve made lifetime friends, I’ve been able to help new people to town, and I’ve made great relationships that have resulted in working together. NAMA also was a huge part of making my first conference, the Mental Health Marketing Conference, successful last May.

What differentiates NAMA from other groups?
The quality of events, the welcoming nature, and the people.

Can you share a memorable experience from your career thus far?
Seeing our small studio grow over the last four years to work with clients like CBS, Reddit, and Amazon. That and the time I got to tour the NASA Goddard Space station with the NASA animation team and see the James Webb Space Telescope in person – that was pretty cool.

Why would you encourage others to join and volunteer with NAMA?
You will not find a better opportunity in the marketing community to learn, build relationships, and give back than NAMA.

Introducing NAMA’s new Entertainment & Sports Marketing Special Interest Group!

By Stephanie Protz, Guest Blogger | 1.24.17

NAMA’s newest Entertainment & Sports Marketing Special Interest Group (SIG) was created to promote and support the marketing profession within the entertainment and sports industry in the Nashville area.

It is our goal to present programs that facilitate the highest level of marketing excellence to serve Nashville’s entertainment and sports marketing professionals.

The SIG’s in-depth learning events will allow marketing professionals to connect with others in their industry, while hearing best practices from industry leaders. Top-notch luncheon programs, workshops, and social events are being planned for 2017.

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We will bring in distinguished sports and entertainment insiders to learn how Music City’s chart-topping productions are created.

Participation in this group is open to both members and non-members of NAMA; however, membership in the Nashville Chapter of the American Marketing Association is highly encouraged.

Join us at our first event!

Our first networking event will be held on Tuesday, Jan. 31st, from 5-7 pm at Double Dogs – Sylvan Park (just 5 days before Super Bowl 51) to kick off the NAMA’s new Entertainment & Sports Marketing SIG!

Register for the event here.

Wear your favorite NFL jersey or team’s colors and join us for a fun night of networking with other Nashville marketing professionals as we all gear up for the big game. Registration includes appetizer buffet and one drink ticket.

Stick around after the event to watch the Predators game on the big screens. Puck drops at 6 p.m.

SIG Leadership Team is comprised of the following volunteers:
SIG Chair: Tim Earnhart; tim@werkshopbranding.com
SIG Co-Chair: Emily Fay; emily.a.fay@gmail.com
Program Development: Wayne Leeloy, Chair; wayne.leeloy@g7marketing.com
Venue Development: Sharon Kendrew, Chair; skendrew@championlogistics.com
Sponsorship: Monchiere’ Holmes-Jones, Chair; mhjones@mojomktg.com
Communications: Stephanie Protz, Chair; stephprotz@yahoo.com

Volunteer Spotlight: Karen Stone

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Karen Stone
Director of Marketing, Amplion
Programming volunteer (2003-2004)
Programming Chair (2004-2005)
President Elect (2005-2006)
President (2006-2007)
Past President – CEA Award (2007-2008)
AMA Professional Chapters Council (2008-2014)
AMA Professional Chapters Council President (2011-2014)
AMA National Audit and Finance Committee (2014-2016)

What prompted you to join NAMA?
I joined NAMA to quickly increase my marketing knowledge. When I joined the organization in 2003, I was transitioning from my career in broadcast news and needed a way to rapidly ramp up my understanding of marketing principles and best practices. NAMA became my go to resource and still is today. The programming is consistently outstanding and my professional network is my lifeline.

You have served on NAMA’s Board in the past. Why did you decide to volunteer?
At my very first meeting, I made a programming suggestion to the current president. I don’t recall exactly what it was, but it must have been somewhat intriguing, because he asked to continue the conversation over coffee. Before I knew it, I was tapped to become programming chair and was hooked.

I learned that being a volunteer provided a valuable test environment for my budding marketing career. Every volunteer experience was a chance to learn something new and collaborate with incredible marketing minds from a variety of industries. Many of the people I met through those experiences became mentors who helped shape my career and are now some of my most cherished friends.

Having volunteered with NAMA and with the AMA at the national level for more than 13 years, I can tell you that I have received far more than I have given.

What has been the proudest moment as a volunteer?
My proudest moment by far was in 2008 when NAMA entered the national AMA Chapter of Excellence Awards for the first time ever and won first runner up.

It was my year as president of NAMA and the culmination of several years of work alongside a dynamic group of volunteers. Accepting that coveted award on behalf of the many hardworking volunteers who believed in the vision and mission and poured their heart and soul into the chapter to receive that validation and recognition was thrilling.

Since then, NAMA has grown to be such a respected force locally and nationally. I am very proud of the legacy of leadership in this organization and the committed volunteers that kick it up a notch year after year.

How has NAMA impacted you professionally?
NAMA is most definitely one of the best decisions of my professional career. I can honestly say I wouldn’t be where I am today without having joined this organization and invested my time as a volunteer.

The knowledge I gained and the friendships that formed laid a strong foundation for me to grow personally and professionally. From landing jobs and informing my marketing strategy to growing my leadership skills, there is no doubt NAMA has played a pivotal role in my career and continues to do so even today.

What differentiates NAMA from other groups?
The people and strong programming are two of the biggest differences in my mind. I visited several other organizations in town before deciding to join NAMA. There were none where I felt the warmth and immediate sense of belonging I felt here.

When I attend events or even just attend a mixer, I always take home some new piece of info I can use. I would say that’s a pretty strong ROI!

Can you share a memorable experience from your career thus far?
I’ve had so many wonderful experiences in my career, it’s difficult to choose just one, but if I have to narrow it down, I would say my current role has probably been the most fulfilling. Being a healthcare marketer, I get to go to work every day in a mission-driven technology company focused on improving the consistency and quality of patient care in hospitals.

The work we are doing at Amplion is transformational and disruptive. Developing the inbound marketing strategy and a thought leadership platform that is attracting attention from many of the top hospitals and hospital systems in the country gets me very excited.

Why would you encourage others to join and volunteer with NAMA?
I’ve already mentioned this a number of times, but I would say as a marketer, there is no greater way to build your knowledge and network than being a part of NAMA.

Volunteering, in particular, can enrich your membership experience and your career in valuable ways that cannot be replicated any other way. Of course, like anything, it’s only as good as the quality of your investment. I’ve found the more you give, the more you gain. After 13 years of AMA membership and volunteer experience, I think I’m a pretty good case study for the benefits of volunteer service.

Volunteer Spotlight: Emily Fay

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Emily Fay
Marketing Manager, Remar, Inc.
Secretary (2015)
Board Member at Large (2012-2013)
Collegiate Relation Chair (2010-2012)

What prompted you to join NAMA?
I moved to Nashville in 2007 on a whim, I had no job, just my best friend from 3rd grade. As a member of the University of Nebraska – Lincoln AMA chapter I knew, if I wanted to meet the top marketers in town I needed to attend NAMA’s events.

You served on NAMA’s Board for several years. Why did you decide to volunteer?
I wasn’t really looking for more activities to get involved in when I was asked to help with the Collegiate Relations committee. However, I am a strong believer in the more you put into an organization the more you get out of it.

I also felt that having been a member of a collegiate chapter in the past, gave me some insight into what students would need and want from our chapter.

What was your proudest moment in your role as Collegiate Relations Chair?
That is easy! Dreaming up and executing the Marketing the Marketer event.

This event gave students the opportunity to connect with Marketers and HR professionals. They got to ask questions about everything from what it is like to work in Marketing to what to expect in an interview.

The first year we did this, I was expecting that maybe 15-20 students would be there, but we sold out of tickets and 40 students showed up!

How has NAMA impacted you professionally?
I don’t know where my career would be without NAMA. I have found both of my marketing positions in Nashville through this organization. The first role was an Account Manager at Allegiant Direct, Inc., and that job found me through the NAMA job board. The second role, my current position at Remar, was found through a NAMA Mixer.

What differentiates NAMA from other groups?
NAMA has a good mix of marketing folks, that are excited to learn from each other.

This is organization is fantastic for networking. The best part is that if your networking skill level doesn’t matter. If you are new to it, someone will guide you along. If networking is your expertise, there is always someone new and interesting to meet at NAMA.

Can you share a memorable experience from your career thus far?
It is hard for me to pin point just one experience. There are highlights from every marketing role I have had. The one that is sticking out to me right now hasn’t happened yet. But, in a couple weeks the non-profit organization I started, Nashville Huskers, will host its 100th football watch party.

Why would you encourage others to join and volunteer with NAMA?
I said this before, but the more you put into NAMA the more you get out of it, and in order to volunteer with NAMA, you need to be a member.

When you volunteer with NAMA you make connections with incredible marketers, and they can actually see the quality of your work. For me, when it came to finding a job, the recommendation from someone who I had volunteered with was a factor in getting the job I have today.

NAMA Member Brings Husker Fans Together for a Kick-off with a Cause

By Katie Soltas, NAMA Blogger | 10.30.16

Remar, Inc.’s marketing manager and longtime NAMA member, Emily Fay, simply wanted to bond with a few Nebraska Cornhusker fans during football season without leaving her new home of Nashville.

What she started became more than a small group of game day buddies, but a movement that has generated thousands of dollars in college scholarships for Nashvillians and has pumped nearly $240,000 into Music City’s economy through food and beverage sales.

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Fay moved to Nashville in 2007 from Nebraska. In 2009, she performed digital research and recruiting on Facebook and LinkedIn, inviting Husker alumni to watch the football season opener at what was formerly Closing Bell on Demonbreun Hill. Twenty people confirmed their attendance, but 80 fans showed up to the first game – greatly exceeding Fay’s expectations.

Since then, the “Nashville Huskers” migrated to several locations in the city until they landed a permanent home, the Tin Roof 2 in Cool Springs, where they have met the past four seasons.

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More than 150 fans gather each weekend, and Fay has kept detailed records showing the group’s annual financial impact for the establishments where they congregate. Although it can be challenging for restaurants to meet the needs of the large group, the herd brings in up to $40,000 in revenue each football season.

But for Fay, watching the games wasn’t enough.

Through merchandise sales and other means, she led the group in raising $18,000 over the past five years for the University of Nebraska Legends scholarship that goes to three deserving Middle Tennessee college applicants every year.

College football brings the Nashville Huskers together, but the professional networking and relationship-building opportunities is what keeps the group alive and thriving.

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During our interview, Fay rattles off several long-lost relatives and friends that found each other through the group, including her mother and a childhood friend who rekindled their friendship. Two Husker alumni fell in love (let’s assume over beer and wings) during a season and are now married. One Nashville Husker’s friends from Purdue came every year when their team played Nebraska. Last year, he tragically passed away from cancer and his friends still came to Nashville during the Purdue game to honor him.

“Everyone in the group knows each other now, and we are all connected somehow,” said Fay, who is looking forward to their 100th watch party on Nov. 19. “I never imagined it would turn into a true community.”

[PODCAST] Finding your personal value with Jennifer Way

By Chuck Bryant, Relationary Marketing | 10.27.16

Jennifer Way wants to help make marketers their own biggest advocates by revealing their personal value.

“Your resume should be the Cliff Notes of your values, not a job description,” Way said.

Way is a consultant and president of Way Solutions. Her company has worked with Disney, Amazon, and Honda to help get the most out of their employees. She’ll be helping guests unlock the power of their personal value at NAMA’s Power Lunch on Thursday, Nov. 3.

“Unleashing the power of your personal value is about learning how to identify the key factors that will get you the recognition and rewards you need,” Way said. “What employer doesn’t want more value from an employee?”

Way said that finding personal value is not about expanding any more effort, but instead is about understanding dynamics in your work system.

People in the workplace don’t learn how to be personal advocates on their own. Instead they learn slowly from other’s mistakes, when really they need to look at themselves objectively and put themselves in the opposite role, according to Way. This is where marketers have a unique advantage.  

“They understand exactly how to look at themselves objectively in a business-to-business situation, but feel awkward turning that marketing eye on themselves.”

Connect with Way on LinkedIn.

On Nov. 3, Jennifer Way presents Unlock the Power of Your Value at the NAMA Power Lunch at City Winery. Register now.  

Editor’s Note: The NAMA Power Lunch podcast is a production of Relationary Marketing in partnership with the Nashville American Marketing Association. This episode was produced by Chuck Bryant and host Clark Buckner, edited and mixed by Jess Grommet, with music by Zachary D. Noblitt.

chuck-bryant
Chuck Bryant is co-founder and CEO of Relationary Marketing, a podcast production agency that creates broadcast-quality interviews for rich content marketing, event promotion, relationship nurturing and thought leadership.

Volunteer Spotlight: Julie McReynolds

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Julie McReynolds
Marketing Consultant, Julie McReynolds Consulting
NAMA Historian

What prompted you to join NAMA?
After being in corporate marketing for eight years I went back to school to get my MBA to advance my career. I had been involved in the Nashville Area Chamber of Commerce and loved how open and welcoming they were/are and that they really wanted to connect others to opportunities but there wasn’t a focus for marketers.

I really was looking to broaden my marketing network and Career Services recommended I join my local AMA chapter. With my previous experience in other organizations in Nashville, I was not too keen on this idea. Those organizations were not welcoming at all. It was very clear that it was about titles and advancement in their career with no desire to help others.

In May of 2010, I attended my first NAMA event. I knew absolutely no one. I’m never one to shy away from the unknown and wasn’t really expecting anything special. The very first person I met was past president and Achievement In Marketing Awards committee lead, Kerry Price. During that time I also met then-volunteer chair Holly Grenvicz. Between the two of them, they made me feel like I was part of the AMA family. As soon as I left the luncheon I joined NAMA and started in my first volunteer role on the AIM committee with Kerry Price, Julie May, and current president Mary Pollman.

You currently serve on NAMA’s Board. Why did you decide to volunteer?
This is my fifth year on the Board and I have been lucky to be able to bounce around to different roles. The warm welcome that I got at that first luncheon really made me want to help those ladies out by being part of the NAMA family where I could continue the legacy by also help other marketers get connected.

What has been your proudest moment in this role?
Being awarded NAMA Volunteer of the Year – 2012-2013 year!

How has NAMA impacted you professionally?
WOW, that’s a loaded question! Included in the volunteer work that I have done with NAMA I have also volunteered with the AMA in several roles; on the social media committee for Leadership Summit and as a judge in the National Collegiate Marketing Awards competition. Being able to network nationally has helped me refine my skills and gain credibility which has helped me grow my business.

What differentiates NAMA from other groups?
It is welcoming and everyone understands that marketing is growing and changing so we all welcome each other’s knowledge of the different facets and industries.

Can you share a memorable experience from your career thus far?
I’m sure there are memorable things about my career but my memories stem around helping others….humans or of the four-legged-furry kind. Ha!

I am super passionate about several things: mentoring college students, and connecting others. Over the years I have mentored a number of college students through the AMA nationally and NAMA locally. Every time I teach a student about managing their digital brand, connect someone with a potential employer/internship opportunity, or I speak to a class and then see students at networking events I get really excited. It is so important for students to network and build their online and offline professional brand presence as soon as possible.

Why would you encourage others to join and volunteer with NAMA?
I think anytime anyone can expand their network is a good thing. NAMA allows anyone either new to Nashville, a new college graduate, or just new to marketing to connect with industry executives who can positively impact the trajectory of their life. There are plenty of people in the organization that are willing to help if asked.

 

NAMA Past President Rides to Raise $2,500 for Cycling Nonprofit

By Katie Soltas, NAMA Blogger | 8.26.16

Bill Selph, NAMA past president and current mixer coordinator, turned his passion for cycling into a profitable youth fundraiser – and learned a few marketing lessons along the ride.

In his second annual summer effort, the avid cyclist biked at least 20 miles for 20 consecutive days to raise $2,500 for the Tennessee Interscholastic Cycling League, which fosters students’ early interest in mountain biking. The funds will go toward loaner bikes for the children, grades 6 to 12, and other program expenses.

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Selph’s most memorable highlight of the journey was his longest ride – an 86-mile trek with a colleague along the historic Natchez Trace Parkway from Tupelo, Miss. to Nashville.

“We sure were happy to see my wife waiting to greet us at Loveless Café with refreshments,” Selph said.

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As for his fundraising results, Selph increased his earnings by 250 percent, which he attributes to his generous friends and family who supported the cause.

In 2015, Selph used Facebook as his sole marketing tactic, but this year distributed personal post cards and emails, along with Facebook, Twitter, and a GoFundMe campaign. The heightened social media strategy garnered 615 visits to his GoFundMe site, retweets from popular cycling companies such as Trek Bicycle (200,000 followers) and 133 Facebook shares.

“I’m hoping to get the students more involved in 2017,” Selph said. “I can’t wait for them to do some of the rides with me.”

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Despite the physical demands 20 miles per day of cycling would place on any athlete, Selph maintains that the toughest battle was the mental commitment of riding each day – no matter what.

“I was lucky with good health this year. In (2015), I was sick with a 103-degree fever, but I mustered up the (mental and physical) courage to ride at least a mile around my neighborhood,” he said. “Life comes up, but you have to keep going and honor the commitment.”

Member Spotlight: Jeffrey Horne

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Jeffrey Horne
Communicator in Chief, Rustici Software
Co-founder/Director, Moxie Flock Social Media Marketing

IT Specialist, NAMA Communications Committee

What prompted you to join NAMA?
A couple of years ago, my good friends, Knight Stivender and Courtenay Rogers, who were on the NAMA board (and still are), were looking for somebody to help with the technical side of Communications. They asked me if I’d be the co-chair of Communications, and of course, I jumped at the opportunity.

You currently serve on NAMA’s Board. Why did you decide to volunteer?
My skillset naturally lends itself to the role that I play in NAMA as IT Specialist. I’m a marketer, but I also have a considerable amount of tech skills — that means I can fill a particular gap at NAMA that not a lot of people can.

I also love meeting new people, and hearing the story of people’s lives (personal and professional). I love spreading the word about how helpful NAMA can be to other marketers, and connecting people to resources that can be helpful from a career standpoint.

What has been your proudest moment in this role on the NAMA board?
When I first started as Communications Co-Chair, we realized that our website needed an overhaul. I managed the process of the redesign and coding of our new/existing site, made sure that it was easy to update, and ensured that it promoted the material that we find useful.

As a volunteer, coordinating the design of a brand new site wasn’t a small task, but it was definitely worth it.

How has NAMA impacted you professionally?
NAMA has allowed me to meet a lot of new people, and opened a lot of doors for me. The simple fact of being involved with NAMA means that you have a wide network of resources from which to pull. Being involved with a professional organization like NAMA means that networking, learning, and growing become much easier.

What differentiates NAMA from other groups?
I was recently asked to represent NAMA on a panel about various professional groups in Nashville. One of the questions was “If your organization were an animal, which would it be?” I thought about this question a lot, because it’s a weird question. For two reasons, I came to the conclusion that NAMA would be an elephant.

  1. Elephants find food together. When they need resources, they pool together and figure it out collectively – just like NAMA.
  2. Elephants raise their young collectively. When a new member is added to the group, the entire group chips in to make sure the new family member is safe and taken care of – just like NAMA.

Can you share a memorable experience from your career thus far?
Going to the regional retreat in Charlotte, N.C. was a lot of fun — I was able to meet a lot of other regional NAMA board members, and share a lot of ideas.

But, the most memorable experiences that I’ve had are the honors that have been bestowed on me. They align directly with my time on the NAMA board. In 2014, I was honored to win the Nashville Business Journal’s CMO of the Year award, and in 2015, I won the Nashville Tech Council’s Marketing Innovator of the Year award.

There really aren’t words for how good it feels to be recognized for hard work.

Why would you encourage others to join and volunteer with NAMA?
NAMA is the best organization in Nashville that helps with educating, connecting, and providing resources for marketers in Nashville. The events, mixers, and opportunities that NAMA opens up for marketers is unmatched in Nashville.

Whether you’re a seasoned marketer or new to the city/profession, one of the most valuable things that you can do for your career is to get involved with NAMA.