Nossi’s Photography Certificate Program will help serious hobbyists and company employees

By Leslie Kerr, Guest Blogger | 7.6.17

A new Photography Certificate Program at Nossi College of Art will help serious hobbyists or business owners and employees who need to take better pictures for their company web sites and social media pages.

Starting this fall, the 16-week program will meet four hours per week at night. Professional photography instructors will utilize Nossi’s facilities to teach camera functions, lighting techniques, studio etiquette and software programs for post-production needs.

“It’s going to be fun, intensive and we’re going to be moving fast,” said Nossi Photography Coordinator Tom Stanford. “We anticipate having very motivated students who want to come in and, in four short months, really improve their skill sets.”

A major advantage for certificate students will be access to Nossi’s 2,500 square foot photo studio, the largest instructional studio in the southeast. They will also receive focused instruction to process their work in a professional setting. The course will be structured in segments that will include some beginning photography, software instruction, advanced photography and cataloging.

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“The idea is to shoot a little bit, learn about how to process those images, shoot more sophisticated stuff, and then learn how to do post-production in the Adobe programs Photoshop and Lightroom,” Stanford said. “Lightroom allows you to organize your photos in a logical way. It also allows you to make changes on photographs and, at any time in the future, go back and undo those changes or edit further.”

While classes are structured, students will be expected to shoot most of their projects outside the classroom. As techniques are explained, outside assignments will be assigned accordingly to help students hone a specific technique, according to Stanford.

Another important element of Nossi’s new photography certificate program is the partnership with Dury’s, a Nashville photography company established in 1882. Part of Dury’s mission is to help customers learn how to use their photography equipment most effectively.

According to Cyrus Vatandoost, Executive Vice President of Nossi College, a partnership between Dury’s and Nossi College is the perfect collaboration.

“Dury’s and Nossi have had a longstanding relationship,” Vatandoost said. “We at Nossi want to support the local photography community and Dury’s has the same vision. They work with our students on camera and lighting options and Dury’s owner Charles Small been a member of Nossi’s photography advisory board for a decade. They help us understand what’s new in photography equipment and what is available for students.”

Nossi’s photography certificate program will offer Dury’s customers a way to advance, either as a hobbyist or staff photographer.

“It’s a two-way street,” Vatandoost said. “Nossi will share knowledge of skill and technique while Dury’s offers insight into available equipment. Their experts will be able to offer suggestions on how to use certain cameras.”

Vatandoost hastened to add that the certificate program is open to anyone with an interest, not just Dury’s customers.

“This certificate will serve many markets,” he said. “Some serious hobbyists already have equipment, have learned all they can on their own and need someone to take them to the next level. Some students may want to start a small full- or part-time photography business and they will benefit from additional skills that we can teach them. Then there are those who work in corporate or business environments who find themselves now being the social media person for their company. This will help them and their employers.”

The Photography Certificate Program will begin in Fall 2017. Course and admissions information is available at www.nossi.edu.

 

Nashville’s Super Bowl Moment

By Samuel Cowden, Guest Blogger | 2.26.17

The Super Bowl is still quite visible in our rearview mirror, and we have been exposed to the year’s most exquisite examples of advertising.

The big game was an opportunity for brands to impress, to excite, and to entice. With advertising spots, even the shortest, running bills of over a million dollars, brands carefully considered their advertising — making sure to make the most of an opportunity, and audience, that only comes once a year.

Here’s the thing, Nashville is having it’s Super Bowl moment. The nation is watching us, waiting to see what we have to offer.

Unfortunately — in the business world — we don’t have much to show them because our approach to advertising is about as refined as a used car salesman’s.

In 2012, my business partner and I moved to Nashville from a small town 20 minutes outside of Dayton, Ohio to start a commercial animation studio. Nashville seemed like the perfect place to begin — fertile ground, as they say — due to its burgeoning economic landscape.

SamGoesToLA

Only a few years after the economic crisis of 2008, Nashville was growing faster than almost any city in the country and we were looking to capitalize — and we did. Nearly five years later, we’re still here — and doing pretty well.

There’s just one catch, less than ten percent of our business will originate in Nashville this year.

In the beginning, we played the game. We paid ourselves next to nothing, taking every job that came our way — no matter the budget — just to get our foothold. Our studio began to grow. We hired new employees and started making livable salaries. We were given the opportunity to work with some of the biggest advertising agencies in the world as well as directly with businesses like Bad Robot, Amazon, and CBS.

However, Nashville advertisers quickly began to balk at our budgets. When working in Nashville we were constantly face-to-face with a question — make great work or make a living? We were at war with a culture of low expectations.

Of all the obstacles to overcome, low expectations may be the hardest. Once somebody tells you that what you’re doing is good enough, it becomes indescribably harder to be convinced otherwise.

Well, here’s your wake-up call. Here’s somebody telling you that the rest of the country is passing you by while you’re busy pinching pennies.

On the other hand, maybe Nashville isn’t ready for its Super Bowl moment. Maybe we should tell the world to avert their eyes for a few years while we figure out this whole advertising thing. Maybe we just need a little time.

As I write this, I’m sitting in seat 15F on a plane bound for Los Angeles, followed by stops in Seattle and San Francisco — places that, when given their moment, didn’t fumble the ball.

 

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Samuel Cowden is the founder and Executive Producer of IV, an award-winning animation studio focused on creating beautiful videos about the human narrative for design-conscious brands including IDEO, Edelman, CBS, Amazon, and Google.

Incoming NAMA President: Get Ready to Have Some Fun!

By Jamie Dunham, NAMA President | 7.24.16

Happy New Year, NAMA!

It seems a little funny to say, “Happy New Year,” but for the Nashville Chapter of the American Marketing Association (NAMA), it’s a New Year, and our talented new board has been busy with plans for new NAMA year 2016-2017.

www.public-domain-image.com (public domain image)

So in the spirit of the season, let’s throw some confetti and thank last year’s leaders for a great foundation on which to grow. And let’s countdown this New Year with some new goals and initiatives – because that’s what marketers do.

Here are some of the changes in our new year:

New Venue for Our Power Lunches
That’s right, we are moving our lunch meetings to the fantastic City Winery venue that will well accommodate our speakers and programming with state-of-the-art staging and audio-visual.

And we will have discounts for Lyft to get us there in style.

Our Hospitality Chair Teresa Faust is working with her group to get us ready for our first Thursday Power Lunch on Sept. 8. And our programming committee led by Ann Howard is planning smart insightful speakers.

New sponsor Relationary Marketing will create podcasts with our speakers to allow us to know them better.

The First NAMA JAMA
What’s your jam? Ours is The One Hitters, a fun One Hit Wonders Band, where NAMA member Peter Cronin and his band mates rock out.

2016 NAMA JAMA Graphic

So “Baby Come Back” to our NAMA JAMA Mixer on Aug. 9 at Stagepost. You like it “More Today than Yesterday,” and you’ll be “Fallin’ in Love” with NAMA and your new friends.

Mixing Up Our Mixers
After NAMA JAMA, we’ll be hitting the road for our mixers, exploring offices of some of the top marketing groups in town and visiting some interesting businesses in town.

A big thanks goes to Lynn Bennett’s membership team and the Grand Mixer Bill Selph for getting us out on the town.

Also, look for impromptu invitations to pop-up events for drinks in a popular watering hole.

Serious about SIGs
President-Elect Lori Whitbey and the SIG chairs are working on new SIG events for B2B, Healthcare, Non-Profits, Marketing Technology, Research and Collegiate Relations.

Get to know our SIG Chairs – B2B’s Paula Milam, Healthcare’s Andrea Gillotte, Non-Profits’ Bob Duthie, Marketing Technology’s Knight Stivender, Research’s Sheila King and Collegiate Relations James Scherer and mark your calendar for your favorite group.

We will also be extending the invitation to members interested in SIG start-up events in new categories like entertainment.

Free Member Events
Sometimes we just like to roll up of sleeves and learn some new things.  Sponsorship’s chair Austin Harrison is working with our sponsors on some casual member-free events to allow us to learn some new skills. Stay tuned.

Our Sponsors are leading the way in making our year successful. We thank each of them for their contributions.

And our treasurers Jason Hoard and Jeff Peden are keeping us fiscally responsible. Oh, and they love a good party.

Our historian Julie McReynolds is providing continuity, and our secretary Kurt Kirton is working on updates to our Job Board.

Our Communications team, led by Melinda Hudgins Noblitt and our Social Media team chaired by Elizabeth Duffey, will make sure you are informed with new blogs, a newsletter, website updates, and social media. Mark your calendars!

And our Volunteer team chaired by Tim Earnhardt will make sure you find a place to plug in.

Our goals are pretty simple: this year is about making long-lasting marketing friends, learning some audacious new skills, and having a little fun.

Goals

Please take the time to make new friends at NAMA. Instead of just coming to “network,” wouldn’t it be great if you got involved, made lasting relationships, learned some new skills, and found great business partners?!

That’s something to toast about! Happy New Year, NAMA!

 


jamiedunham

Jamie Dunham is 2016-2017 President of Nashville AMA. She is founder and president of Brand Wise, a brand strategy firm with a focus on building culturally relevant brands. She authors the popular blog Lipstick Economy offering perspectives on marketing to women. Brand Wise is hosting Red Letter Day, a one-day marketing to women event on August 5. 

NAMA President: This group is on fire!

By Courtenay Rogers, NAMA President | 1.5.16

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Courtenay Rogers

There is no question Nashville is part of the “it city” movement.

Our city was recently named the top destination of 2015 by Travel + Leisure readers, beating out international hot spots like Adelaide, Australia, and Korea, as well as domestic cities New Orleans and Detroit.

NAMA is capturing that momentum and moving full speed ahead.

Our year officially started in July and kicked off with a sold-out mixer at Amerigo of 100 marketing professionals, students, and thought leaders gathering for good company and great food.

Speaking of Amerigo, they are our mixer sponsor and have done an amazing job with all of our mixers, treating us to lavish appetizers, and top-notch service.

The best part about these events is the genuine connections that actually happen over cocktails and handshakes.

Our Power Lunch series launched in September with a panel discussing experiential marketing, then continued with programming that included innovation in video and engagement through passion.

Our Special Interest Groups (SIGs) offered multiple, excellent events in the areas of B2B marketing and Healthcare marketing.

Our membership committee coordinated monthly coffees for folks who may be interested in joining NAMA. In fact, we added quite a few members over the past six months!

One of our newest sponsors, Alcott Whitney, has been working diligently behind the scenes helping us to analyze our data and engage our members more effectively from a communications perspective.

We’re getting geeky, learning more about using Google Analytics and integrating our vast collection of tools.

NAMA has more than 380 members, and our programming, networking, and educational opportunities have been abundant in 2015. This year is sure to offer even more!

Our research committee continues to ask event attendees and members what most interests them, and our programming reflects their feedback.

Marketing automation is a hot topic and was chosen as the theme for our Jan. 7 Power Lunch that includes quite an impressive panel of experts in the field.

NAMA is one of the most robust chapters of the American Marketing Association (AMA), and the national chapter offers local chapters like ours extensive support with weekly training calls, virtual events, case studies, and white papers.

President Elect Jamie Dunham is taking a handful of our board members to the AMA Regional retreat in Birmingham at the end of January to learn best practices from other chapters in the area.

We’re excited to support one of our sponsors Emma again in 2016 as a partner in their second annual Marketing United conference this spring. Keep your ears open for special discounts and volunteer opportunities for what will be one of the most inspiring marketing events in Nashville.

We’re all about supporting the Nashville community and are very grateful for the support that our sponsors offer us and our members.

Being President of NAMA is an honor and a privilege, and I’m truly excited to see what 2016 brings for our members, guests, and volunteers. Thank you for a wonderful 2015 and cheers to a productive and positive new year!

Ten Things You Should Know about NAMA

By Jamie Dunham, NAMA President-Elect | 12.29.15

top 10

I am a sucker for Top Ten lists, and 2015 has been a good year at the Nashville AMA chapter, so I thought it would be helpful to reflect on the Top Ten Things You Should Know About NAMA:

  1. Informed Marketing Insights
    Our members say that learning the latest marketing trends is one of the top member benefits. To ensure that learning continues, our NAMA Programming team spends hours juggling calendars, contacts, hot topics and research to bring us programming from informed leaders in their fields.Some of the topics from 2015 Power Lunches have included Experiential Marketing, Video Innovation, Non-Profit Marketing, Marketing to Women, Social Media experts and Sports Marketing leaders. Each speaker provided current information and insights not found by just reading blogs or reading books, and they were very generous in sharing their current experience in their fields.After the 2015 Super Bowl, we heard from Nissan on its approach to the Super Bowl campaign from enlisting top bloggers early-on to actual advertising and social media, and we were able to hear first-hand results.
  1. Shared Expertise
    At NAMA, we have hosted member-only events that provide shared expertise in a variety of subjects from how to hone your presentations to how to deal with clients. Karl Sakas, an agency consultant and business coach, met with us this month to provide his insights on creating great client relationships and how to deal with difficult client situations.
  1. Category Knowledge
    We have several special interest groups within NAMA that provide excellent programs targeted at specific categories – Business to Business, Healthcare Marketing, Non-Profit Marketing, Technology Marketing and our newest group Research. Our Healthcare group regularly brings in market leaders like Rebecca Climer, SVP of Marketing and Communications at Saint Thomas Health to discuss their marketing strategy. Research hosted a round table as their initial event this year.  And our B2B group brought in Gannett to talk about marketing strategy.
  1. Relationships
    NAMA is an extremely welcoming group. With the growth in the Nashville marketing community, NAMA provides a home for marketers where they can make peer relationships not available elsewhere. Getting involved, attending meetings and working on committees provide opportunities for marketing relationships that live beyond your current job.I have several close friendships with persons I have met through NAMA. These relationships have made my life richer and my professional life more relevant. I count on these friends for important advice, special insights and referrals to specialists I might not know.
  1. Inside Scoop
    I have a friend who always says, “What’s the scoop?’ Well, when you are involved at NAMA, you have inside information on business changes, corporate changes and new jobs. This information makes your cocktail conversation richer, and friends will look at you as the “person in the know.”
  1. National Perspective
    NAMA is part of the American Marketing Association, a national organization that provides an array of resources (also a top member benefit). Its website provides excellent resources, events, webinars, publications, and content helpful to marketers. Take a minute to read The AMA’s Top 10 Marketing Stories of 2015.
  1. Local Leaders
    Where else are you going to meet some of Nashville’s top marketing leaders? We host top leaders across all disciplines and brands. In our friendly and inclusive environment, we encourage NAMA participants to learn from these leaders. And, many times, these leaders are looking for talent. Win-win!
  1. Experience and Career Growth
    We encourage all volunteers and board members to add their NAMA experience to their resume and LinkedIn profile. NAMA is a great way to gain leadership experience and to build competency in a different marketing discipline. Prospective employers are always interested in your passion for your industry and participating in NAMA is a great way to exhibit that passion.
  1. Valuable Partnerships
    NAMA has been asked to participate in several other marketing events throughout 2015. We provided volunteers to Emma’s Marketing United Conference and the Fuel Lines New Business Conference.In exchange, discounts were available to our members. These conferences were highlights of the marketing year in Nashville and were enjoyed by our members.
  1. Networking
    I left networking for the end of the list. Most people say networking is an important benefit to participation in NAMA; however, I think participation is the key to networking.Just showing up at a meeting, collecting business cards, and pestering people for coffees and lunches is not effective networking.Networking comes from really engaging with fellow members, getting to know about them on a personal level and working/learning together provides the foundation for real and sustained networking. I’m confident that many of my fellow members will join me in this insight.Getting to know folks at NAMA is easy. We provide many venues – monthly coffees, monthly mixers, breakfasts, lunches and parties. So jump in!

If you are not currently a member of NAMA, 2016 might be a good time to join so you can enjoy more NAMA benefits. By the way, 95 percent of our members say they are satisfied with the NAMA membership.

5 Spooktacular Halloween-Themed Marketing Videos

By Jaylyn Carlyle | 10.30.15

Remember Devil Baby Attack? A brilliant marketing tactic to highlight the Devil’s Due movie release.  Since being published in 2014, it has over 52 million  hits on YouTube. Even though I’ve seen it probably 20 times, it’s still hilarious as I watched again for the first time in a while. Chalk it up to the power of well-crafted video marketing. 

As we’re heading into Halloween, check out this collection pulled together by Picture This on how some companies are getting creative with the holiday and going viral. 

Happy Halloween!

By Picture This

Halloween is the ideal time for a different twist on your video marketing, a way to connect with your target audience in a lighter way. Need some inspiration in coming up with ways to incorporate Halloween themes into your brand’s video mix? Check our five devilishly clever examples below to see how brands as diverse as Crest, Ikea, Ford and Trullia have inventively worked Halloween themes into their marketing plans.

View more here.

7 Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching

By Justin Crowley | 10.23.15

Technology allows us make and watch videos from anywhere we can get a connection and a charge for our mobile device. Meaning? There’s no need for a large production budget or guest celebrity to make a video that will impact your customers. Instead marketers just need a little creativity and humanity to build rapport.

In this post by Carly Stec, found at HubSpot blogs, she gives seven examples of brilliant video marketing campaigns with tips from each one on how to connect with your customers and avoid their hitting the skip button on your next video.

Riddle me this—why do people buy quarter-inch drill bits?

While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation.

“They don’t want quarter-inch bits. They want quarter-inch holes,” he explains.

Read more here.

 

 

 

5 Tips for Successful Video Marketing

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By Melinda Hudgins Noblitt | 10.13.15

If a picture is worth a thousand words, videos must be worth at least a million. From storytelling to animation, video marketing has quickly become the focus for marketers because, simply put, it works.

Consumers can’t seem to get enough of video. YouTube boasts more than a billion users—almost one-third of all people on the internet. The number of people watching YouTube per day is up 40 percent year over year since March 2014.

And advertisers are willing to pay to play. According to Syracuse.com, a 30-second advertisement during next year’s Super Bowl costs a cool $4.5 million. That’s an average of $150,000 per second (!!!).

In fact, video marketing advertising is expected to surpass $10 billion this year, according to Direct Marketing News.

As with any solid marketing strategy, video needs to be polished, professional, and purpose-driven.

 

Here are 5 tips to ensure your video marketing tactics are successful.

1. Connect with your audience

This is a marketing basic, but it’s worth repeating. Know who your audience is and build your video accordingly. Ask yourself these questions: Are you targeting consumers or other businesses? Do they need in-depth explanations or just overviews?

For niche businesses like Trew Audio, videos bring products to life. The Nashville-based company sells, rents, and services location sound equipment for film and video production,

Location sound gear (think: boom poles, audio mixers, microphones) isn’t very sexy on its own, and product photos don’t help much.

Screen Shot 2015-10-08 at 10.36.00 AMSo Trew Audio opted to create on-camera product demos that feature knowledgeable sales staff holding, using, and testing out new gear, explains Jesse Santoyo marketing manager and media producer. Trew’s audience is already familiar with the products, but videos provide a virtual hands-on experience.

“It gives them better idea of if it’s something they should buy or not and if it would work with other equipment,” he said.

 

2. Know your channels

Different digital outlets require different formats, so adjust your message accordingly.

Consumers who seek out your video are more likely to watch it from start to finish, while those who stumble upon it might pause for a few seconds to see if it’s interesting.

Instagram and Snapchat are great ways to showcase “behind the scenes” footage, while websites and blogs are better suited for full-length videos.

While filming your commercial, capture snippets on your smartphone, then upload them to social media and tease to the full-length version on your website.

 

3. Think creatively

Budweiser isn’t in the business of selling Clydesdales, but you’d be hard-pressed to find someone who doesn’t think of an ice cold Budweiser every time those horses appear on screen.

Be creative in your videos. Not only will your viewer appreciate it (and hopefully patronize your business), but the chances of it going viral or making a “Top Videos” list increase exponentially.

For inspiration, check out Ad Week’s The 12 Most Viral Ads of 2015 (So Far).

 

4. Create a storyboard with shot list

Think of this as a to-do list for your video. It should include a list of different camera angles and aspects that should be highlighted.

Nothing is worse than wrapping a film shoot only to realize you forgot to include something or other.

“Get a good preproduction plan before you shoot anything,” Trew Audio’s Santoyo said. “Get together with your team, sit down, and really sketch out what you’re trying to achieve. Measure twice—or even three times—before you cut.”

Keep in mind: you may have several storyboards, depending on your channels.

 

Screen Shot 2015-10-08 at 10.39.17 AM5. Promote your video

Your work isn’t finished once the video is completed. Put your marketing skills to work and share that video.

Share it with your existing digital subscribers (e-mail list, social media followers, website, blog), of course, but don’t be afraid to capitalize on other audiences, as well. If your video features a well-known venue or product, ask those partners to share your video with their followers.

You might also consider creating different bit.ly links for tracking purposes.

October Power Lunch Recap: How Smart Companies Innovate with Video

Video Option 2

 By Melinda Hudgins Noblitt | 10.6.15

 Video marketing is evolving in a big way.

Consumers have all but stopped responding to in-your-face commercials, forcing marketers to think creatively.

In fact, creativity was the overall theme during last week’s NAMA Power Lunch, which explored the latest trends in video storytelling and engagement.

 Local experts offered their tips for successful video marketing and stressed the importance of thinking outside the box. While the Q&A was extremely beneficial, their video examples really stole the show.

The five-person panel was comprised of Connor Carroll with Gear 7, Liz Denning of Gamma Blast, Emma Everett with Snapshot Interactive, Ben James of Yamaha, and David Plazas with The Tennessean. Lynn Bennett, founder of StagePost Studios, served as moderator.

 

Past-president of NAMA, Liz Denning, kicked off the conversation by explaining her video strategy. “Marry content people want to watch with a brand,” she said. “No one wants to hear a sales message anymore.”

Her first video example was of a La-Z-Boy ad aimed at reducing HGTV viewer drop-off rate during commercials.

Denning’s thought process went something like this: La-Z-Boy is an American brand, and viewers aren’t likely to skip through a sweet story involving a veteran and his family, so let’s give them furniture to update their living room.

Video Option 4

The story was engaging and fit in nicely with HGTV. In fact, it’s highly likely that viewers didn’t realize they were being “advertised to.”

(More on that here.)

By understanding your audience and the types of things they enjoy, brands are better able to craftily market to them.

Take Mirassou Wines, for example. The easy-to-drink wine’s main customer is someone recently out of college in her own place. Gamma Blast created a stop-motion animation that offers polished DIY tips for hosting a wine-tasting party.

 

When marketing B2B, storytelling is essential, says Ben James.

He recalled working on a project with Georgia-Pacific aimed at increasing sales for the paper company. That can prove difficult for an industry typically thought of as “cutting trees en masse.”

So the group highlighted a 150-year-old, family-owned tree farm in Alabama by sharing the family’s story and showing sustainability techniques.

In another example, James shared The Gift, a Yamaha branding short film that featured Yamaha instruments, but no call-to-action.

The emotionally driven video tells the story of an acoustic guitar passed down from generation to generation, while subtly showcasing the durability of Yamaha products.

(Side note: the short film won a whopping nine awards.)

 

An alternative to film and recorded video is animation.

Emma Everett quoted Walt Disney, saying one of her animators lives by this mantra: “Animation can explain whatever the mind of man can conceive.”

She explained how animation is oftentimes a better avenue for marketing things that are complex or hard to capture on camera. That includes techy topics for brands like Media Radar.

It’s also perfect for those hard-to-discuss topics and told everyone to Google “Reinvent the Toilet,” an initiative of the Bill & Melinda Gates Foundation. (Don’t worry, we Googled it for you.)

 

Now how can you promote yourself when you’re busy creating video content for other people?

Easy—showcase yourself while promoting others. Connor Carroll and his team are doing just that. They launched a series of doc-style shorts dubbed “Small Batch” that brings together fashion and music with an overall theme of “Why Music City?”

Gear 7 is afforded complete creative control, and the band and designers receive the benefits of a complimentary promo video.

“Everyone who has ever seen it has a brand to come back to,” Carroll said.

His group is strategic about the bands and brands they choose to highlight. Both must be very active on social media with an engaged audience and have what Carroll calls “Digital Net Worth.” This way, Gear 7 is guaranteed tens of thousands of views from the start.

“Don’t over self-promote,” he advises. “It can help you tell your story more effectively.”

Carroll shared an Everlast boxing commercial that only shows the logo at the very end. The story tugs at your heart strings by showing the love a father has for his daughter.

Everett stressed the importance of working backwards when marketing B2B.

“Begin with the end in mind,” she said.

Decide your ultimate goals and what you want to achieve, then decide on a video and appropriate channels for that video.

 

Once you create your video and you’ve pushed it out to the masses, it’s time to determine how effective it is.

David Plazas has reviewed countless analytics for The Tennessean to determine how long its videos need to be (1 minute on average), how much time a user spends watching a video (24 percent, unless it’s really compelling content), and where they’re watching it (50/50 mobile/desktop).

He said The Tennessean’s mayoral endorsement video resulted in a 90 percent view rate, and this dancing traffic cop video was one of the newspaper’s most watched. Reporters and editors now know the parameters for their videos and what their readers will spend the most time viewing.

While these stats suit The Tennessean, they’re probably different for your brand’s message. That’s why it’s important to understand your audience and your objective first and foremost.

No matter what the future holds for video marketing, the panelists agreed it would be some form of experiential marketing.

“Streaming—so much more can be done with it,” says Carroll.

“Holograms,” says Plazas.

“Really, there’s something new every day,” Denning says. “Everything is changing, but it’s about how people are using it effectively.”

 

 

 

Image sources: https://commons.wikimedia.org/wiki/File:PressPlay_Logo.jpg

https://pixabay.com/en/camera-cinema-film-movie-159582/

16 Top Video Marketing Tips and Takeaways from Vidsummit 2015

By Jaylyn Carlyle | 10.2.15

Scroll through your Facebook feed and guaranteed there’ll be at least five videos ready and waiting for your attention. With YouTube’s continued growth and influence, video has become the go-to for content creation. Case in point: marketing strategies now consider, more than ever, how to connect with vlog influencers to help push products and messages. Whether you’re working with an extensive budget for video marketing or it’s just you, your iPhone, and iMovie, check out this post by Owen Hemsath on ReelSEO for tips to maximize your efforts.

 

By Owen Hemsath

Vidsummit was this year’s premiere event for video marketing and my heart aches for those of you who missed it. Seriously! Vidcon might be the perfect place to see some great keynotes and network with your favorite YouTube stars but Vidsummit is more like a college-level course taught by the biggest action takers in YouTube marketing.

From Jeffrey Harmon’s behind the scenes on the wildly successful Poo-Pourri campaign to Derral Eves’ step-by-step on Google tag manager for analytic data and paid campaigns, you couldn’t help but walk away from this event without a handful of actionable nuggets. My Evernote is bursting at the proverbial seams with copious notes and while I’d love to share them all with you, I’ve decided to spill the beans on just the top 16 takeaways from this years Vidsummit Event . I’ve provided the tip in BOLD and following I’ve included a brief that explains my perspective. You can thank me later (preferably with candy).

16 Video Marketing Tips from the Experts!

#1 Every successful YouTube campaign has 3 components: attract, retain, and monetize.

Essentially a video view is worthless unless it’s attached to some time of business objective. Make sure each of your videos is connected to a measurable objective. Otherwise, you’re just sort of throwing spaghetti on the wall. (Derral Eves, Creatus)
Read more here.