Volunteer Spotlight: Tim Earnhart

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Tim Earnhart
Founder/CEO of Werkshop Branding
NAMA Board Member, Chair of Entertainment & Sports Marketing SIG

What prompted you to join NAMA?
I re-joined NAMA in 2014 as a board member. However, our company had been a member since 2008. NAMA is a great place to find industry thought leadership, networking opportunities, potential business, and amazing friendships.

You currently serve on NAMA’s Board. Why did you decide to volunteer?
I enjoy giving of my time to valuable organizations that I personally will benefit from. NAMA provides multiple volunteer opportunities in various areas. It was easy for me to find a spot where I thought I could be of benefit to the organization. 

What has been (or was) your proudest moment in this role?
Upon joining the board in 2014, I initially served on the volunteer committee as co-chair and then chair. During this time I talked and met with countless professionals who wanted to get involved with NAMA and volunteer just like me. It was very fulfilling for me to meet these people and learn more about their passions and what drove them to want to get involved with NAMA.

Within the last few months, NAMA has launched the Entertainment & Sports Marketing SIG – their newest special interest group – and I have agreed to chair that SIG. It only makes sense for NAMA to have such a group given the impact both entertainment and sports have on Nashville.

How has NAMA impacted you professionally?
The past three years have been extremely positive for me. I have learned so much interacting with fellow board members, members, and speakers/panelists. You get out of anything what you put in it. I live in Kentucky, so I’ve made it a commitment and priority to attend as many of the NAMA events as possible.

What differentiates NAMA from other groups?
NAMA is diverse. It’s that simple. Meaning, those who are involved with NAMA come from various professional disciplines like marketing, branding, advertising, communications, PR, social & digital media, C-suite, management, and even business ownership.

You will find a great mix of agency and corporate. I love this about NAMA. The diversity of our membership is great. This is what I think sets us apart from other groups.

Can you share a memorable experience from your career thus far?
I’m what they call a serial entrepreneur, so I have had many memorable experiences. I’ve been a co-founder or partner of seven start-ups/companies over the last 16 years. I enjoy the excitement and challenges behind launching a new brand or growing an existing business.

I was honored in 2004 as the Small Business Person of the Year by the Bowling Green, KY Chamber of Commerce. My most proud moment was in 2012 when I was honored by Junior Achievement USA with the national Impact Award for my service to that non-profit organization. I’ve served on a local JA board for 20 years. 

Why would you encourage others to join and volunteer with NAMA?
Our time as professionals is precious. However, if you make a commitment to NAMA and all that it has to offer, it will be time well spent. You get out of it what you put in it. There’s plenty of other organizations and events in Nashville that can consume your time. However, if you are at all in the global world of marketing, you need to be a part of NAMA.

Introducing NAMA’s new Entertainment & Sports Marketing Special Interest Group!

By Stephanie Protz, Guest Blogger | 1.24.17

NAMA’s newest Entertainment & Sports Marketing Special Interest Group (SIG) was created to promote and support the marketing profession within the entertainment and sports industry in the Nashville area.

It is our goal to present programs that facilitate the highest level of marketing excellence to serve Nashville’s entertainment and sports marketing professionals.

The SIG’s in-depth learning events will allow marketing professionals to connect with others in their industry, while hearing best practices from industry leaders. Top-notch luncheon programs, workshops, and social events are being planned for 2017.

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We will bring in distinguished sports and entertainment insiders to learn how Music City’s chart-topping productions are created.

Participation in this group is open to both members and non-members of NAMA; however, membership in the Nashville Chapter of the American Marketing Association is highly encouraged.

Join us at our first event!

Our first networking event will be held on Tuesday, Jan. 31st, from 5-7 pm at Double Dogs – Sylvan Park (just 5 days before Super Bowl 51) to kick off the NAMA’s new Entertainment & Sports Marketing SIG!

Register for the event here.

Wear your favorite NFL jersey or team’s colors and join us for a fun night of networking with other Nashville marketing professionals as we all gear up for the big game. Registration includes appetizer buffet and one drink ticket.

Stick around after the event to watch the Predators game on the big screens. Puck drops at 6 p.m.

SIG Leadership Team is comprised of the following volunteers:
SIG Chair: Tim Earnhart; tim@werkshopbranding.com
SIG Co-Chair: Emily Fay; emily.a.fay@gmail.com
Program Development: Wayne Leeloy, Chair; wayne.leeloy@g7marketing.com
Venue Development: Sharon Kendrew, Chair; skendrew@championlogistics.com
Sponsorship: Monchiere’ Holmes-Jones, Chair; mhjones@mojomktg.com
Communications: Stephanie Protz, Chair; stephprotz@yahoo.com

Time to invest in a CRM system? Here’s how to make it happen!

By Knight Stivender, Guest Blogger | 12.6.16

Are you a marketer struggling to keep up with your customers and would-be customers Are you finding it a challenge to send them the right emails in a timely fashion? Or make sure they see your digital campaigns?

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Do you know when they’ve visited your website, and do you communicate with them accordingly? Do you know which of your customers are no longer buying from you, and why not? Have you thought about creating a loyalty program to reward your brand cheerleaders?

These are the sorts of dilemmas that can get you thinking about whether it’s finally time to invest a real CRM – customer relationship management – tool. Or – if your organization already has a CRM – to make sure you have access to it and are using it to the fullest extent.

How can you convince your higher-ups to pony-up for CRM?

This blog post breaks it down in six easy(ish) steps.
Knight Stivender
Knight Stivender is Director of Marketing & Development for Alcott Marketing Science and serves as NAMA’s Tech SIG Chair. Follow her on Twitter

Incoming NAMA President: Get Ready to Have Some Fun!

By Jamie Dunham, NAMA President | 7.24.16

Happy New Year, NAMA!

It seems a little funny to say, “Happy New Year,” but for the Nashville Chapter of the American Marketing Association (NAMA), it’s a New Year, and our talented new board has been busy with plans for new NAMA year 2016-2017.

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So in the spirit of the season, let’s throw some confetti and thank last year’s leaders for a great foundation on which to grow. And let’s countdown this New Year with some new goals and initiatives – because that’s what marketers do.

Here are some of the changes in our new year:

New Venue for Our Power Lunches
That’s right, we are moving our lunch meetings to the fantastic City Winery venue that will well accommodate our speakers and programming with state-of-the-art staging and audio-visual.

And we will have discounts for Lyft to get us there in style.

Our Hospitality Chair Teresa Faust is working with her group to get us ready for our first Thursday Power Lunch on Sept. 8. And our programming committee led by Ann Howard is planning smart insightful speakers.

New sponsor Relationary Marketing will create podcasts with our speakers to allow us to know them better.

The First NAMA JAMA
What’s your jam? Ours is The One Hitters, a fun One Hit Wonders Band, where NAMA member Peter Cronin and his band mates rock out.

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So “Baby Come Back” to our NAMA JAMA Mixer on Aug. 9 at Stagepost. You like it “More Today than Yesterday,” and you’ll be “Fallin’ in Love” with NAMA and your new friends.

Mixing Up Our Mixers
After NAMA JAMA, we’ll be hitting the road for our mixers, exploring offices of some of the top marketing groups in town and visiting some interesting businesses in town.

A big thanks goes to Lynn Bennett’s membership team and the Grand Mixer Bill Selph for getting us out on the town.

Also, look for impromptu invitations to pop-up events for drinks in a popular watering hole.

Serious about SIGs
President-Elect Lori Whitbey and the SIG chairs are working on new SIG events for B2B, Healthcare, Non-Profits, Marketing Technology, Research and Collegiate Relations.

Get to know our SIG Chairs – B2B’s Paula Milam, Healthcare’s Andrea Gillotte, Non-Profits’ Bob Duthie, Marketing Technology’s Knight Stivender, Research’s Sheila King and Collegiate Relations James Scherer and mark your calendar for your favorite group.

We will also be extending the invitation to members interested in SIG start-up events in new categories like entertainment.

Free Member Events
Sometimes we just like to roll up of sleeves and learn some new things.  Sponsorship’s chair Austin Harrison is working with our sponsors on some casual member-free events to allow us to learn some new skills. Stay tuned.

Our Sponsors are leading the way in making our year successful. We thank each of them for their contributions.

And our treasurers Jason Hoard and Jeff Peden are keeping us fiscally responsible. Oh, and they love a good party.

Our historian Julie McReynolds is providing continuity, and our secretary Kurt Kirton is working on updates to our Job Board.

Our Communications team, led by Melinda Hudgins Noblitt and our Social Media team chaired by Elizabeth Duffey, will make sure you are informed with new blogs, a newsletter, website updates, and social media. Mark your calendars!

And our Volunteer team chaired by Tim Earnhardt will make sure you find a place to plug in.

Our goals are pretty simple: this year is about making long-lasting marketing friends, learning some audacious new skills, and having a little fun.

Goals

Please take the time to make new friends at NAMA. Instead of just coming to “network,” wouldn’t it be great if you got involved, made lasting relationships, learned some new skills, and found great business partners?!

That’s something to toast about! Happy New Year, NAMA!

 


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Jamie Dunham is 2016-2017 President of Nashville AMA. She is founder and president of Brand Wise, a brand strategy firm with a focus on building culturally relevant brands. She authors the popular blog Lipstick Economy offering perspectives on marketing to women. Brand Wise is hosting Red Letter Day, a one-day marketing to women event on August 5. 

5 Enticingly Healthy Brand Bites

By Melinda Scruggs Gales, Guest Blogger | 7.18.16

There’s lots to love about Nashville. Most of all, we like the many ways to expand your mind, not just your waistline (check out Nashville’s culinary kudos here).

You can’t be everywhere, so we’re serving up nourishment from five healthcare industry events you may have missed. On our menu: Meat & Three, plus Sweet Ice Tea.

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Fried Chicken
Health:Further Quarterly (5/10)

Focus on Interoperability with Jumpstart Foundry, Vanderbilt University, Health System Partnerships, Octovis, Virsys12, and more. To transform healthcare, focus on each patient (customer) as an individual.

We need faster and more affordable ways to connect and use the vast field of existing data in medical equipment, Electronic Health Records (EHR), DNA, insurance claims and more. Accessibility meeting clear standards in a single source of protected digital truth – this is true interoperability.

Quote of the day: “Government sets the floor (through policy), not the bar (our processes) – aim higher.” – Anita Summarth/@ClinovationsGov

Take-a-way: If you’re only striving to achieve compliance, you’ll miss the opportunity to lead.

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Green Beans
American Marketing Association (Nashville – #NAMA) Healthcare Special Interest Group (5/10)

Searching for the Elusive ROI with Lewis Communications, Alliance Oncology, LifePoint Health and The Tennessean. With healthcare payments shifting from volume to value, it’s critical to clearly identify what needs to be measured before you start tracking data or you’ll end up with numbers, not data, for decisions.

Quote of the day: “Patients (customers) arrive at your door daily for a number of reasons, be sure you ask them why (gather qualitative or ‘unstructured’ data) and combine that with standardized check boxes (quantitative or ‘structured’).” –Susan Polier, Alliance Oncology

Take-a-way: Don’t ever replace real customer conversation with surveys. The combination will provide a better picture and move you faster to strong ROI.

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Mac & Cheese
Werkshop DIG Seminar (5/24)

How Data Science is Revolutionizing the Art of Marketing with Jim Alcott, Alcott Marketing Science. Most brands have a “persona” in mind when they’re selling, but rarely look at hard data to analyze actual shoppers and their “propensity to purchase.”

When the Shark Tank investor asks for your customer acquisition cost, will you have a researched number or a guess?

Quote of the day: “Easier customer acquisition is not always indicative of true customer value.” – Jim Alcott, Alcott Marketing Science

Take-a-way: Great marketing is a delicious mix of art and science – don’t skimp on either.

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Okra (fried of course)
Mental Health Marketing Conference (May 12-13)

Directing Individuals to Treatment Through Modern Marketing with Lipscomb University, Foundations Recovery Networks, Insight Counseling Centers, Centerstone, and more. This impressive debut event featured quality speakers highlighting the mental healthcare market, now being openly courted as a result of the Affordable Care Act.

All industries can learn how disruption opens doors for opportunity by watching this revolution.

Quote of the 2 days: “We must stop viewing mental health as separate from medical health” – Paul Gionfriddo (via Kriste Goad, Revive).

Take-a-way: Stop looking at a slice of your customer persona in relation to your offer – see them as whole people with many needs in order to build relationships, not a sales number.

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Sweet Ice Tea
Salon @615 Event (5/18)

Steve Case, author, The Third Wave, with Stuart McWhorter and John Ingram presented by the Nashville Public Library Foundation. Sometimes you have to check the view from 50,000 feet (at least) and look at history in order to be visionary about the future.

Understanding how technology caused culture change in waves is critical: Wave 1 – disruption of communication — Wave 2 – disruption of commerce — Wave 3 – disruption of business and everyday life.

Quote of the day: “This new generation will drive change motivated by both profit and purpose.” – Steve Case.

Take-a-way: To be truly successful, stay curious about what is possible and what will benefit others.
Thanks for taking the time to share a digital meal with us. If you’re a successful brand wanting to be heard above the noise, come talk to us. Reach out at elevate@galesnetwork.com

This post originally appeared on Gales Network Blog.

melindascruggs
Melinda Scruggs Gales is Chief Brand Strategist for Nashville-based brand consultancy GALES NETWORK, a proven catalyst for brand clarity, strategy and effective action for clients in healthcare, entertainment, and technology.

NAMA Member Spotlight: Emma Everett

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Emma Everett
Director of Business Development, Digital Marketing Consultant
Snapshot Interactive
Volunteer, Non-Profit SIG Co-Chair

What prompted you to join NAMA?
I joined NAMA when I entered the Nashville marketing industry to immerse myself, learn the industry as quickly as I could, network, help grow my business, and enjoy ongoing learning.

You currently serve on the Non-Profit SIG Committee. Why did you decide to volunteer?
I decided to volunteer because I wanted to contribute my skills to NAMA, as well as learn from others on the board and from being on the board.

How has NAMA impacted you professionally?
Being in marketing, NAMA has been the best return on my investment to learn, network, and be a resource to the local marketing community. I’ve enjoyed forming some great relationships, learning monthly, and meeting new potential clients as well as existing clients in a different environment.For these reasons, I renewed my NAMA membership after the first year and continue to gain benefit.

What differentiates NAMA from other groups?
Compared to other similar groups in Nashville, I feel NAMA is the most active in terms of providing interesting relevant content, communicating with members, trying to add value to members, and grow membership the right way.  It’s also the largest group I’ve found, which is nice for diversity and perspective.

Can you share a memorable experience from your career thus far?
My favorite career moment is when I’ve developed a relationship with a client in such a way where they trust me, know all the ways I can help them, and am able to use me to my full capacity to meet their needs. This is the most rewarding type of professional relationship I can think of outside of mentoring and being mentored. 

Ten Things You Should Know about NAMA

By Jamie Dunham, NAMA President-Elect | 12.29.15

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I am a sucker for Top Ten lists, and 2015 has been a good year at the Nashville AMA chapter, so I thought it would be helpful to reflect on the Top Ten Things You Should Know About NAMA:

  1. Informed Marketing Insights
    Our members say that learning the latest marketing trends is one of the top member benefits. To ensure that learning continues, our NAMA Programming team spends hours juggling calendars, contacts, hot topics and research to bring us programming from informed leaders in their fields.Some of the topics from 2015 Power Lunches have included Experiential Marketing, Video Innovation, Non-Profit Marketing, Marketing to Women, Social Media experts and Sports Marketing leaders. Each speaker provided current information and insights not found by just reading blogs or reading books, and they were very generous in sharing their current experience in their fields.After the 2015 Super Bowl, we heard from Nissan on its approach to the Super Bowl campaign from enlisting top bloggers early-on to actual advertising and social media, and we were able to hear first-hand results.
  1. Shared Expertise
    At NAMA, we have hosted member-only events that provide shared expertise in a variety of subjects from how to hone your presentations to how to deal with clients. Karl Sakas, an agency consultant and business coach, met with us this month to provide his insights on creating great client relationships and how to deal with difficult client situations.
  1. Category Knowledge
    We have several special interest groups within NAMA that provide excellent programs targeted at specific categories – Business to Business, Healthcare Marketing, Non-Profit Marketing, Technology Marketing and our newest group Research. Our Healthcare group regularly brings in market leaders like Rebecca Climer, SVP of Marketing and Communications at Saint Thomas Health to discuss their marketing strategy. Research hosted a round table as their initial event this year.  And our B2B group brought in Gannett to talk about marketing strategy.
  1. Relationships
    NAMA is an extremely welcoming group. With the growth in the Nashville marketing community, NAMA provides a home for marketers where they can make peer relationships not available elsewhere. Getting involved, attending meetings and working on committees provide opportunities for marketing relationships that live beyond your current job.I have several close friendships with persons I have met through NAMA. These relationships have made my life richer and my professional life more relevant. I count on these friends for important advice, special insights and referrals to specialists I might not know.
  1. Inside Scoop
    I have a friend who always says, “What’s the scoop?’ Well, when you are involved at NAMA, you have inside information on business changes, corporate changes and new jobs. This information makes your cocktail conversation richer, and friends will look at you as the “person in the know.”
  1. National Perspective
    NAMA is part of the American Marketing Association, a national organization that provides an array of resources (also a top member benefit). Its website provides excellent resources, events, webinars, publications, and content helpful to marketers. Take a minute to read The AMA’s Top 10 Marketing Stories of 2015.
  1. Local Leaders
    Where else are you going to meet some of Nashville’s top marketing leaders? We host top leaders across all disciplines and brands. In our friendly and inclusive environment, we encourage NAMA participants to learn from these leaders. And, many times, these leaders are looking for talent. Win-win!
  1. Experience and Career Growth
    We encourage all volunteers and board members to add their NAMA experience to their resume and LinkedIn profile. NAMA is a great way to gain leadership experience and to build competency in a different marketing discipline. Prospective employers are always interested in your passion for your industry and participating in NAMA is a great way to exhibit that passion.
  1. Valuable Partnerships
    NAMA has been asked to participate in several other marketing events throughout 2015. We provided volunteers to Emma’s Marketing United Conference and the Fuel Lines New Business Conference.In exchange, discounts were available to our members. These conferences were highlights of the marketing year in Nashville and were enjoyed by our members.
  1. Networking
    I left networking for the end of the list. Most people say networking is an important benefit to participation in NAMA; however, I think participation is the key to networking.Just showing up at a meeting, collecting business cards, and pestering people for coffees and lunches is not effective networking.Networking comes from really engaging with fellow members, getting to know about them on a personal level and working/learning together provides the foundation for real and sustained networking. I’m confident that many of my fellow members will join me in this insight.Getting to know folks at NAMA is easy. We provide many venues – monthly coffees, monthly mixers, breakfasts, lunches and parties. So jump in!

If you are not currently a member of NAMA, 2016 might be a good time to join so you can enjoy more NAMA benefits. By the way, 95 percent of our members say they are satisfied with the NAMA membership.

April B2B SIG: Tales of a B2B Media, Maker and Marketer’s Transition from Traditional to Digital Marketing

Join NAMA’s latest special session on B2B Marketing, as we explore the story of how three businesses strategically navigated the digital impact and opportunities available to a previously print, PR and broadcast media world.

Amy Harris of the Nashville Business Journal will discuss the changeing needs and preferences of advertisers, and how the Business Journal has responded. Kevin Keefe of Hennessy Industries and James Soto of ISM will discuss integration of media, sales & marketing technology around the B2B audience/buyer. To bring it full circle, Hennessy found ISM through the Nashville Business Journal.

This will be a panel of speakers sharing their journey and giving advice of triumphs and watchouts along the way. There will also be ample time for Q&A at the end, where you can get advice on your own situation and challenges, as well as ideas to help you navigate your own path. Network before and after with other B2B marketers interested in exploring this new direction communication is heading; and interested in helping drive it there.

Date: Thursday, April 9

Time: 7:30 – 9:30 a.m.

Place: Maggiano’s, 3106 West End Avenue

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About Our Speakers:

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Amy Harris is Director of Advertising for the Nashville Business Journal, and has worked there for over 17 years. Amy is passionate about the mission of the Nashville Business Journal of providing news, information and connections for local businesses to help them grow their businesses. Being Director of Advertising gives her the opportunity to work directly with the advertising sales consultants, clients and partners of the Business Journal. She thrives on collaborating and planning multi-platform programs that benefit local businesses and help them be more successful.

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Kevin Keefe is Vice President of Marketing at Danaher – Hennessy Industries, and has worked there for almost 15 years. He specializes in Strategic planning, VOC, Product Planning/Positioning, Strategic Pricing, Market/Customer Segmentation, and Financial Analysis. Hennessy Industries, based in LaVergne, TN, With facilities in the U.S., Canada and abroad, is one of the world’s foremost aftermarket manufacturers of wheel-service equipment. Hennessy designs, builds and markets equipment, accessories and consumables under three renowned brand names: AMMCO®, Coats® and BADA®.
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James Soto Founded Industrial Strength Marketing (ISM) in 2003 with a unique goal in mind — To help industrials transition from traditional to technology marketing. He currently serves as the company’s CMO. James says that everyday he wakes up knowing that in some small way he must make his way of doing business obsolete before generational, market forces, technology or the competition does. This way thinking requires an innate ability to know when to make key investments in hard, soft and information systems that facilitate operational excellence.

 

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March Digital SIG: Mobile Marketing for Brands

Join us for lunch (included) to learn more about mobile marketing for brands.  Mobile Marketing is not an island. It’s not a separate tactic, but an integral part of any strategic path a Brand or Company chooses. Tara Scarlett, Director of eCommerce, Digital Acceleration at Mars Petcare, will share her experience from Coca-Cola and Mars Petcare on promoting and integrating mobile into the broader Digital Marketing landscape – from the point of impression to the point of sale, including strategy, execution, and metrics.

About our speaker

Tara Scarlett, Director of eCommerce Digital Acceleration at MARS Petcare combines the art of marketing with the science of data in leading teams to design and launch digital marketing programs focused on building awareness, consideration and sales. With over 18 years experience, she excels at visualizing the possibilities and defining approaches to make programs come to life with purpose and value to the brand and the consumer/customer. Scarlett has worked on the agency side and the client side of business and is a great connector and teacher, exceling at paving pathways for innovation or thinking outside the box. She has proven valuable for many brands including clients on the agency side like AT&T, Bloomingdales, Cetaphil, Marriott, and from the client side with The Coca-Cola Company and MARS Petcare.

Scarlett is a past board member on the American Marketing Association in Atlanta, Mobile Marketing Association and a Carrier Customer Forum, Customer Relationship Marketing Association and continues membership with AMA, CRMA, MMA.  Additionally, she is actively involved in education reform and growth opportunities in Middle Tennessee. Scarlett sits on the LEAD Academy board and an Education Foundation board which is dedicated to providing educational support in middle TN, to students of all ages.

 Emma Bistro
9 Lea Avenue
Nashville, TN 37210

Monday, March 23, 2015 from 11:15 AM to 1:00 PM (CST)

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Please Support NAMA Sponsors

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First Step to Innovation

By Mike Lenda, NAMA Board Member

As non-profit marketers, we are often paralyzed by what we don’t have. Budgets. Staff. Resources. Time. Yet at the same time, we look over the shoulder at our peers at other organizations, and we look at the for-profit businesses, and think “How can we innovate and grow when we don’t have time to catch our breath?” Over the years, I’ve learned that it doesn’t have to be that complicated. What is the first step to innovation as marketers?

Listen.

In the world of collaborative consumption, we have to come to a time where we are collaboratively consuming knowledge, experience and time as marketers and business owners. We have to come to a point where we listen to the journey of those before and behind us to sharpen our marketing sword. So often we are trying to be noisy in our own world that we aren’t listening to what is happening around us. What are others saying differently than they used to say? How have people changed their message, their voice, their value proposition that could actually benefit us if applied it to our work?

Constraint builds innovation. I heard a innovative marketer say recently, “if I could afford it, I would probably just buy it.” Having constraints as non profit marketers gives us the opportunity to be innovate and create solutions and messages that might have not been seen otherwise.

As members of the NAMA community, non profit marketers have opportunity to learn from each other & from our for-profit counterparts, network to sharpen our collective swords and innovate through collaborative consumption. This network of professionals can make us sharper at the stories we are trying to tell and the audiences we are attempting to build. Join us with other marketers in the Nashville area at our upcoming happy hour mixer to learn ways now NAMA provides non profit leaders outlets to listen and innovate.