Incoming NAMA President: Get Ready to Have Some Fun!

By Jamie Dunham, NAMA President | 7.24.16

Happy New Year, NAMA!

It seems a little funny to say, “Happy New Year,” but for the Nashville Chapter of the American Marketing Association (NAMA), it’s a New Year, and our talented new board has been busy with plans for new NAMA year 2016-2017.

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So in the spirit of the season, let’s throw some confetti and thank last year’s leaders for a great foundation on which to grow. And let’s countdown this New Year with some new goals and initiatives – because that’s what marketers do.

Here are some of the changes in our new year:

New Venue for Our Power Lunches
That’s right, we are moving our lunch meetings to the fantastic City Winery venue that will well accommodate our speakers and programming with state-of-the-art staging and audio-visual.

And we will have discounts for Lyft to get us there in style.

Our Hospitality Chair Teresa Faust is working with her group to get us ready for our first Thursday Power Lunch on Sept. 8. And our programming committee led by Ann Howard is planning smart insightful speakers.

New sponsor Relationary Marketing will create podcasts with our speakers to allow us to know them better.

The First NAMA JAMA
What’s your jam? Ours is The One Hitters, a fun One Hit Wonders Band, where NAMA member Peter Cronin and his band mates rock out.

2016 NAMA JAMA Graphic

So “Baby Come Back” to our NAMA JAMA Mixer on Aug. 9 at Stagepost. You like it “More Today than Yesterday,” and you’ll be “Fallin’ in Love” with NAMA and your new friends.

Mixing Up Our Mixers
After NAMA JAMA, we’ll be hitting the road for our mixers, exploring offices of some of the top marketing groups in town and visiting some interesting businesses in town.

A big thanks goes to Lynn Bennett’s membership team and the Grand Mixer Bill Selph for getting us out on the town.

Also, look for impromptu invitations to pop-up events for drinks in a popular watering hole.

Serious about SIGs
President-Elect Lori Whitbey and the SIG chairs are working on new SIG events for B2B, Healthcare, Non-Profits, Marketing Technology, Research and Collegiate Relations.

Get to know our SIG Chairs – B2B’s Paula Milam, Healthcare’s Andrea Gillotte, Non-Profits’ Bob Duthie, Marketing Technology’s Knight Stivender, Research’s Sheila King and Collegiate Relations James Scherer and mark your calendar for your favorite group.

We will also be extending the invitation to members interested in SIG start-up events in new categories like entertainment.

Free Member Events
Sometimes we just like to roll up of sleeves and learn some new things.  Sponsorship’s chair Austin Harrison is working with our sponsors on some casual member-free events to allow us to learn some new skills. Stay tuned.

Our Sponsors are leading the way in making our year successful. We thank each of them for their contributions.

And our treasurers Jason Hoard and Jeff Peden are keeping us fiscally responsible. Oh, and they love a good party.

Our historian Julie McReynolds is providing continuity, and our secretary Kurt Kirton is working on updates to our Job Board.

Our Communications team, led by Melinda Hudgins Noblitt and our Social Media team chaired by Elizabeth Duffey, will make sure you are informed with new blogs, a newsletter, website updates, and social media. Mark your calendars!

And our Volunteer team chaired by Tim Earnhardt will make sure you find a place to plug in.

Our goals are pretty simple: this year is about making long-lasting marketing friends, learning some audacious new skills, and having a little fun.

Goals

Please take the time to make new friends at NAMA. Instead of just coming to “network,” wouldn’t it be great if you got involved, made lasting relationships, learned some new skills, and found great business partners?!

That’s something to toast about! Happy New Year, NAMA!

 


jamiedunham

Jamie Dunham is 2016-2017 President of Nashville AMA. She is founder and president of Brand Wise, a brand strategy firm with a focus on building culturally relevant brands. She authors the popular blog Lipstick Economy offering perspectives on marketing to women. Brand Wise is hosting Red Letter Day, a one-day marketing to women event on August 5. 

NAMA Member Spotlight: Emma Everett

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Emma Everett
Director of Business Development, Digital Marketing Consultant
Snapshot Interactive
Volunteer, Non-Profit SIG Co-Chair

What prompted you to join NAMA?
I joined NAMA when I entered the Nashville marketing industry to immerse myself, learn the industry as quickly as I could, network, help grow my business, and enjoy ongoing learning.

You currently serve on the Non-Profit SIG Committee. Why did you decide to volunteer?
I decided to volunteer because I wanted to contribute my skills to NAMA, as well as learn from others on the board and from being on the board.

How has NAMA impacted you professionally?
Being in marketing, NAMA has been the best return on my investment to learn, network, and be a resource to the local marketing community. I’ve enjoyed forming some great relationships, learning monthly, and meeting new potential clients as well as existing clients in a different environment.For these reasons, I renewed my NAMA membership after the first year and continue to gain benefit.

What differentiates NAMA from other groups?
Compared to other similar groups in Nashville, I feel NAMA is the most active in terms of providing interesting relevant content, communicating with members, trying to add value to members, and grow membership the right way.  It’s also the largest group I’ve found, which is nice for diversity and perspective.

Can you share a memorable experience from your career thus far?
My favorite career moment is when I’ve developed a relationship with a client in such a way where they trust me, know all the ways I can help them, and am able to use me to my full capacity to meet their needs. This is the most rewarding type of professional relationship I can think of outside of mentoring and being mentored. 

Ten Things You Should Know about NAMA

By Jamie Dunham, NAMA President-Elect | 12.29.15

top 10

I am a sucker for Top Ten lists, and 2015 has been a good year at the Nashville AMA chapter, so I thought it would be helpful to reflect on the Top Ten Things You Should Know About NAMA:

  1. Informed Marketing Insights
    Our members say that learning the latest marketing trends is one of the top member benefits. To ensure that learning continues, our NAMA Programming team spends hours juggling calendars, contacts, hot topics and research to bring us programming from informed leaders in their fields.Some of the topics from 2015 Power Lunches have included Experiential Marketing, Video Innovation, Non-Profit Marketing, Marketing to Women, Social Media experts and Sports Marketing leaders. Each speaker provided current information and insights not found by just reading blogs or reading books, and they were very generous in sharing their current experience in their fields.After the 2015 Super Bowl, we heard from Nissan on its approach to the Super Bowl campaign from enlisting top bloggers early-on to actual advertising and social media, and we were able to hear first-hand results.
  1. Shared Expertise
    At NAMA, we have hosted member-only events that provide shared expertise in a variety of subjects from how to hone your presentations to how to deal with clients. Karl Sakas, an agency consultant and business coach, met with us this month to provide his insights on creating great client relationships and how to deal with difficult client situations.
  1. Category Knowledge
    We have several special interest groups within NAMA that provide excellent programs targeted at specific categories – Business to Business, Healthcare Marketing, Non-Profit Marketing, Technology Marketing and our newest group Research. Our Healthcare group regularly brings in market leaders like Rebecca Climer, SVP of Marketing and Communications at Saint Thomas Health to discuss their marketing strategy. Research hosted a round table as their initial event this year.  And our B2B group brought in Gannett to talk about marketing strategy.
  1. Relationships
    NAMA is an extremely welcoming group. With the growth in the Nashville marketing community, NAMA provides a home for marketers where they can make peer relationships not available elsewhere. Getting involved, attending meetings and working on committees provide opportunities for marketing relationships that live beyond your current job.I have several close friendships with persons I have met through NAMA. These relationships have made my life richer and my professional life more relevant. I count on these friends for important advice, special insights and referrals to specialists I might not know.
  1. Inside Scoop
    I have a friend who always says, “What’s the scoop?’ Well, when you are involved at NAMA, you have inside information on business changes, corporate changes and new jobs. This information makes your cocktail conversation richer, and friends will look at you as the “person in the know.”
  1. National Perspective
    NAMA is part of the American Marketing Association, a national organization that provides an array of resources (also a top member benefit). Its website provides excellent resources, events, webinars, publications, and content helpful to marketers. Take a minute to read The AMA’s Top 10 Marketing Stories of 2015.
  1. Local Leaders
    Where else are you going to meet some of Nashville’s top marketing leaders? We host top leaders across all disciplines and brands. In our friendly and inclusive environment, we encourage NAMA participants to learn from these leaders. And, many times, these leaders are looking for talent. Win-win!
  1. Experience and Career Growth
    We encourage all volunteers and board members to add their NAMA experience to their resume and LinkedIn profile. NAMA is a great way to gain leadership experience and to build competency in a different marketing discipline. Prospective employers are always interested in your passion for your industry and participating in NAMA is a great way to exhibit that passion.
  1. Valuable Partnerships
    NAMA has been asked to participate in several other marketing events throughout 2015. We provided volunteers to Emma’s Marketing United Conference and the Fuel Lines New Business Conference.In exchange, discounts were available to our members. These conferences were highlights of the marketing year in Nashville and were enjoyed by our members.
  1. Networking
    I left networking for the end of the list. Most people say networking is an important benefit to participation in NAMA; however, I think participation is the key to networking.Just showing up at a meeting, collecting business cards, and pestering people for coffees and lunches is not effective networking.Networking comes from really engaging with fellow members, getting to know about them on a personal level and working/learning together provides the foundation for real and sustained networking. I’m confident that many of my fellow members will join me in this insight.Getting to know folks at NAMA is easy. We provide many venues – monthly coffees, monthly mixers, breakfasts, lunches and parties. So jump in!

If you are not currently a member of NAMA, 2016 might be a good time to join so you can enjoy more NAMA benefits. By the way, 95 percent of our members say they are satisfied with the NAMA membership.

First Step to Innovation

By Mike Lenda, NAMA Board Member

As non-profit marketers, we are often paralyzed by what we don’t have. Budgets. Staff. Resources. Time. Yet at the same time, we look over the shoulder at our peers at other organizations, and we look at the for-profit businesses, and think “How can we innovate and grow when we don’t have time to catch our breath?” Over the years, I’ve learned that it doesn’t have to be that complicated. What is the first step to innovation as marketers?

Listen.

In the world of collaborative consumption, we have to come to a time where we are collaboratively consuming knowledge, experience and time as marketers and business owners. We have to come to a point where we listen to the journey of those before and behind us to sharpen our marketing sword. So often we are trying to be noisy in our own world that we aren’t listening to what is happening around us. What are others saying differently than they used to say? How have people changed their message, their voice, their value proposition that could actually benefit us if applied it to our work?

Constraint builds innovation. I heard a innovative marketer say recently, “if I could afford it, I would probably just buy it.” Having constraints as non profit marketers gives us the opportunity to be innovate and create solutions and messages that might have not been seen otherwise.

As members of the NAMA community, non profit marketers have opportunity to learn from each other & from our for-profit counterparts, network to sharpen our collective swords and innovate through collaborative consumption. This network of professionals can make us sharper at the stories we are trying to tell and the audiences we are attempting to build. Join us with other marketers in the Nashville area at our upcoming happy hour mixer to learn ways now NAMA provides non profit leaders outlets to listen and innovate.