Introducing NAMA’s new Entertainment & Sports Marketing Special Interest Group!

By Stephanie Protz, Guest Blogger | 1.24.17

NAMA’s newest Entertainment & Sports Marketing Special Interest Group (SIG) was created to promote and support the marketing profession within the entertainment and sports industry in the Nashville area.

It is our goal to present programs that facilitate the highest level of marketing excellence to serve Nashville’s entertainment and sports marketing professionals.

The SIG’s in-depth learning events will allow marketing professionals to connect with others in their industry, while hearing best practices from industry leaders. Top-notch luncheon programs, workshops, and social events are being planned for 2017.

NAMA Entertainment & Sports Marketing SIG Graphic

We will bring in distinguished sports and entertainment insiders to learn how Music City’s chart-topping productions are created.

Participation in this group is open to both members and non-members of NAMA; however, membership in the Nashville Chapter of the American Marketing Association is highly encouraged.

Join us at our first event!

Our first networking event will be held on Tuesday, Jan. 31st, from 5-7 pm at Double Dogs – Sylvan Park (just 5 days before Super Bowl 51) to kick off the NAMA’s new Entertainment & Sports Marketing SIG!

Register for the event here.

Wear your favorite NFL jersey or team’s colors and join us for a fun night of networking with other Nashville marketing professionals as we all gear up for the big game. Registration includes appetizer buffet and one drink ticket.

Stick around after the event to watch the Predators game on the big screens. Puck drops at 6 p.m.

SIG Leadership Team is comprised of the following volunteers:
SIG Chair: Tim Earnhart; tim@werkshopbranding.com
SIG Co-Chair: Emily Fay; emily.a.fay@gmail.com
Program Development: Wayne Leeloy, Chair; wayne.leeloy@g7marketing.com
Venue Development: Sharon Kendrew, Chair; skendrew@championlogistics.com
Sponsorship: Monchiere’ Holmes-Jones, Chair; mhjones@mojomktg.com
Communications: Stephanie Protz, Chair; stephprotz@yahoo.com

Volunteer Spotlight: Emily Fay

emily-fay-headshot

Emily Fay
Marketing Manager, Remar, Inc.
Secretary (2015)
Board Member at Large (2012-2013)
Collegiate Relation Chair (2010-2012)

What prompted you to join NAMA?
I moved to Nashville in 2007 on a whim, I had no job, just my best friend from 3rd grade. As a member of the University of Nebraska – Lincoln AMA chapter I knew, if I wanted to meet the top marketers in town I needed to attend NAMA’s events.

You served on NAMA’s Board for several years. Why did you decide to volunteer?
I wasn’t really looking for more activities to get involved in when I was asked to help with the Collegiate Relations committee. However, I am a strong believer in the more you put into an organization the more you get out of it.

I also felt that having been a member of a collegiate chapter in the past, gave me some insight into what students would need and want from our chapter.

What was your proudest moment in your role as Collegiate Relations Chair?
That is easy! Dreaming up and executing the Marketing the Marketer event.

This event gave students the opportunity to connect with Marketers and HR professionals. They got to ask questions about everything from what it is like to work in Marketing to what to expect in an interview.

The first year we did this, I was expecting that maybe 15-20 students would be there, but we sold out of tickets and 40 students showed up!

How has NAMA impacted you professionally?
I don’t know where my career would be without NAMA. I have found both of my marketing positions in Nashville through this organization. The first role was an Account Manager at Allegiant Direct, Inc., and that job found me through the NAMA job board. The second role, my current position at Remar, was found through a NAMA Mixer.

What differentiates NAMA from other groups?
NAMA has a good mix of marketing folks, that are excited to learn from each other.

This is organization is fantastic for networking. The best part is that if your networking skill level doesn’t matter. If you are new to it, someone will guide you along. If networking is your expertise, there is always someone new and interesting to meet at NAMA.

Can you share a memorable experience from your career thus far?
It is hard for me to pin point just one experience. There are highlights from every marketing role I have had. The one that is sticking out to me right now hasn’t happened yet. But, in a couple weeks the non-profit organization I started, Nashville Huskers, will host its 100th football watch party.

Why would you encourage others to join and volunteer with NAMA?
I said this before, but the more you put into NAMA the more you get out of it, and in order to volunteer with NAMA, you need to be a member.

When you volunteer with NAMA you make connections with incredible marketers, and they can actually see the quality of your work. For me, when it came to finding a job, the recommendation from someone who I had volunteered with was a factor in getting the job I have today.

Incoming NAMA President: Get Ready to Have Some Fun!

By Jamie Dunham, NAMA President | 7.24.16

Happy New Year, NAMA!

It seems a little funny to say, “Happy New Year,” but for the Nashville Chapter of the American Marketing Association (NAMA), it’s a New Year, and our talented new board has been busy with plans for new NAMA year 2016-2017.

www.public-domain-image.com (public domain image)

So in the spirit of the season, let’s throw some confetti and thank last year’s leaders for a great foundation on which to grow. And let’s countdown this New Year with some new goals and initiatives – because that’s what marketers do.

Here are some of the changes in our new year:

New Venue for Our Power Lunches
That’s right, we are moving our lunch meetings to the fantastic City Winery venue that will well accommodate our speakers and programming with state-of-the-art staging and audio-visual.

And we will have discounts for Lyft to get us there in style.

Our Hospitality Chair Teresa Faust is working with her group to get us ready for our first Thursday Power Lunch on Sept. 8. And our programming committee led by Ann Howard is planning smart insightful speakers.

New sponsor Relationary Marketing will create podcasts with our speakers to allow us to know them better.

The First NAMA JAMA
What’s your jam? Ours is The One Hitters, a fun One Hit Wonders Band, where NAMA member Peter Cronin and his band mates rock out.

2016 NAMA JAMA Graphic

So “Baby Come Back” to our NAMA JAMA Mixer on Aug. 9 at Stagepost. You like it “More Today than Yesterday,” and you’ll be “Fallin’ in Love” with NAMA and your new friends.

Mixing Up Our Mixers
After NAMA JAMA, we’ll be hitting the road for our mixers, exploring offices of some of the top marketing groups in town and visiting some interesting businesses in town.

A big thanks goes to Lynn Bennett’s membership team and the Grand Mixer Bill Selph for getting us out on the town.

Also, look for impromptu invitations to pop-up events for drinks in a popular watering hole.

Serious about SIGs
President-Elect Lori Whitbey and the SIG chairs are working on new SIG events for B2B, Healthcare, Non-Profits, Marketing Technology, Research and Collegiate Relations.

Get to know our SIG Chairs – B2B’s Paula Milam, Healthcare’s Andrea Gillotte, Non-Profits’ Bob Duthie, Marketing Technology’s Knight Stivender, Research’s Sheila King and Collegiate Relations James Scherer and mark your calendar for your favorite group.

We will also be extending the invitation to members interested in SIG start-up events in new categories like entertainment.

Free Member Events
Sometimes we just like to roll up of sleeves and learn some new things.  Sponsorship’s chair Austin Harrison is working with our sponsors on some casual member-free events to allow us to learn some new skills. Stay tuned.

Our Sponsors are leading the way in making our year successful. We thank each of them for their contributions.

And our treasurers Jason Hoard and Jeff Peden are keeping us fiscally responsible. Oh, and they love a good party.

Our historian Julie McReynolds is providing continuity, and our secretary Kurt Kirton is working on updates to our Job Board.

Our Communications team, led by Melinda Hudgins Noblitt and our Social Media team chaired by Elizabeth Duffey, will make sure you are informed with new blogs, a newsletter, website updates, and social media. Mark your calendars!

And our Volunteer team chaired by Tim Earnhardt will make sure you find a place to plug in.

Our goals are pretty simple: this year is about making long-lasting marketing friends, learning some audacious new skills, and having a little fun.

Goals

Please take the time to make new friends at NAMA. Instead of just coming to “network,” wouldn’t it be great if you got involved, made lasting relationships, learned some new skills, and found great business partners?!

That’s something to toast about! Happy New Year, NAMA!

 


jamiedunham

Jamie Dunham is 2016-2017 President of Nashville AMA. She is founder and president of Brand Wise, a brand strategy firm with a focus on building culturally relevant brands. She authors the popular blog Lipstick Economy offering perspectives on marketing to women. Brand Wise is hosting Red Letter Day, a one-day marketing to women event on August 5. 

NAMA President: This group is on fire!

By Courtenay Rogers, NAMA President | 1.5.16

150819_rogers_courtenay_ 139

Courtenay Rogers

There is no question Nashville is part of the “it city” movement.

Our city was recently named the top destination of 2015 by Travel + Leisure readers, beating out international hot spots like Adelaide, Australia, and Korea, as well as domestic cities New Orleans and Detroit.

NAMA is capturing that momentum and moving full speed ahead.

Our year officially started in July and kicked off with a sold-out mixer at Amerigo of 100 marketing professionals, students, and thought leaders gathering for good company and great food.

Speaking of Amerigo, they are our mixer sponsor and have done an amazing job with all of our mixers, treating us to lavish appetizers, and top-notch service.

The best part about these events is the genuine connections that actually happen over cocktails and handshakes.

Our Power Lunch series launched in September with a panel discussing experiential marketing, then continued with programming that included innovation in video and engagement through passion.

Our Special Interest Groups (SIGs) offered multiple, excellent events in the areas of B2B marketing and Healthcare marketing.

Our membership committee coordinated monthly coffees for folks who may be interested in joining NAMA. In fact, we added quite a few members over the past six months!

One of our newest sponsors, Alcott Whitney, has been working diligently behind the scenes helping us to analyze our data and engage our members more effectively from a communications perspective.

We’re getting geeky, learning more about using Google Analytics and integrating our vast collection of tools.

NAMA has more than 380 members, and our programming, networking, and educational opportunities have been abundant in 2015. This year is sure to offer even more!

Our research committee continues to ask event attendees and members what most interests them, and our programming reflects their feedback.

Marketing automation is a hot topic and was chosen as the theme for our Jan. 7 Power Lunch that includes quite an impressive panel of experts in the field.

NAMA is one of the most robust chapters of the American Marketing Association (AMA), and the national chapter offers local chapters like ours extensive support with weekly training calls, virtual events, case studies, and white papers.

President Elect Jamie Dunham is taking a handful of our board members to the AMA Regional retreat in Birmingham at the end of January to learn best practices from other chapters in the area.

We’re excited to support one of our sponsors Emma again in 2016 as a partner in their second annual Marketing United conference this spring. Keep your ears open for special discounts and volunteer opportunities for what will be one of the most inspiring marketing events in Nashville.

We’re all about supporting the Nashville community and are very grateful for the support that our sponsors offer us and our members.

Being President of NAMA is an honor and a privilege, and I’m truly excited to see what 2016 brings for our members, guests, and volunteers. Thank you for a wonderful 2015 and cheers to a productive and positive new year!

Ten Things You Should Know about NAMA

By Jamie Dunham, NAMA President-Elect | 12.29.15

top 10

I am a sucker for Top Ten lists, and 2015 has been a good year at the Nashville AMA chapter, so I thought it would be helpful to reflect on the Top Ten Things You Should Know About NAMA:

  1. Informed Marketing Insights
    Our members say that learning the latest marketing trends is one of the top member benefits. To ensure that learning continues, our NAMA Programming team spends hours juggling calendars, contacts, hot topics and research to bring us programming from informed leaders in their fields.Some of the topics from 2015 Power Lunches have included Experiential Marketing, Video Innovation, Non-Profit Marketing, Marketing to Women, Social Media experts and Sports Marketing leaders. Each speaker provided current information and insights not found by just reading blogs or reading books, and they were very generous in sharing their current experience in their fields.After the 2015 Super Bowl, we heard from Nissan on its approach to the Super Bowl campaign from enlisting top bloggers early-on to actual advertising and social media, and we were able to hear first-hand results.
  1. Shared Expertise
    At NAMA, we have hosted member-only events that provide shared expertise in a variety of subjects from how to hone your presentations to how to deal with clients. Karl Sakas, an agency consultant and business coach, met with us this month to provide his insights on creating great client relationships and how to deal with difficult client situations.
  1. Category Knowledge
    We have several special interest groups within NAMA that provide excellent programs targeted at specific categories – Business to Business, Healthcare Marketing, Non-Profit Marketing, Technology Marketing and our newest group Research. Our Healthcare group regularly brings in market leaders like Rebecca Climer, SVP of Marketing and Communications at Saint Thomas Health to discuss their marketing strategy. Research hosted a round table as their initial event this year.  And our B2B group brought in Gannett to talk about marketing strategy.
  1. Relationships
    NAMA is an extremely welcoming group. With the growth in the Nashville marketing community, NAMA provides a home for marketers where they can make peer relationships not available elsewhere. Getting involved, attending meetings and working on committees provide opportunities for marketing relationships that live beyond your current job.I have several close friendships with persons I have met through NAMA. These relationships have made my life richer and my professional life more relevant. I count on these friends for important advice, special insights and referrals to specialists I might not know.
  1. Inside Scoop
    I have a friend who always says, “What’s the scoop?’ Well, when you are involved at NAMA, you have inside information on business changes, corporate changes and new jobs. This information makes your cocktail conversation richer, and friends will look at you as the “person in the know.”
  1. National Perspective
    NAMA is part of the American Marketing Association, a national organization that provides an array of resources (also a top member benefit). Its website provides excellent resources, events, webinars, publications, and content helpful to marketers. Take a minute to read The AMA’s Top 10 Marketing Stories of 2015.
  1. Local Leaders
    Where else are you going to meet some of Nashville’s top marketing leaders? We host top leaders across all disciplines and brands. In our friendly and inclusive environment, we encourage NAMA participants to learn from these leaders. And, many times, these leaders are looking for talent. Win-win!
  1. Experience and Career Growth
    We encourage all volunteers and board members to add their NAMA experience to their resume and LinkedIn profile. NAMA is a great way to gain leadership experience and to build competency in a different marketing discipline. Prospective employers are always interested in your passion for your industry and participating in NAMA is a great way to exhibit that passion.
  1. Valuable Partnerships
    NAMA has been asked to participate in several other marketing events throughout 2015. We provided volunteers to Emma’s Marketing United Conference and the Fuel Lines New Business Conference.In exchange, discounts were available to our members. These conferences were highlights of the marketing year in Nashville and were enjoyed by our members.
  1. Networking
    I left networking for the end of the list. Most people say networking is an important benefit to participation in NAMA; however, I think participation is the key to networking.Just showing up at a meeting, collecting business cards, and pestering people for coffees and lunches is not effective networking.Networking comes from really engaging with fellow members, getting to know about them on a personal level and working/learning together provides the foundation for real and sustained networking. I’m confident that many of my fellow members will join me in this insight.Getting to know folks at NAMA is easy. We provide many venues – monthly coffees, monthly mixers, breakfasts, lunches and parties. So jump in!

If you are not currently a member of NAMA, 2016 might be a good time to join so you can enjoy more NAMA benefits. By the way, 95 percent of our members say they are satisfied with the NAMA membership.

Orientation and Get To Know NAMA Coffee

We want to know you and we want you to know more about NAMA, the Nashville Chapter of the American Marketing Association.

We want to know you and we want to answer questions you might have about why joining NAMA is a great value for your career! Please join our newest members and listen in on their Orientation. We know you’ll want to take advantage of the Spring Membership Campaign discount and join!

Why NAMA?
1. We are fun people and “networking” is easy because we’re easy to get to know.
2. You learn more about the craft of marketing by getting more involved–webcasts, seminars, lunch & learns, current research, up to obtaining professional certification–all available to members.
3. We give back–we’re the only professional marketing association that is deeply tied into local universities–we benefit from their ongoing research and knowledge and we have a chance to mentor those becoming marketers.
4. We help each other–get work, get jobs, get involved. Looking forward to seeing you at another event soon.

When: Thursday, May 28

What Time: 8-9:30 a.m.

Where: Anode, 926 Main Street , Nashville, TN 37228

Eventbrite - Get to Know NAMA Coffee and Orientation

First Step to Innovation

By Mike Lenda, NAMA Board Member

As non-profit marketers, we are often paralyzed by what we don’t have. Budgets. Staff. Resources. Time. Yet at the same time, we look over the shoulder at our peers at other organizations, and we look at the for-profit businesses, and think “How can we innovate and grow when we don’t have time to catch our breath?” Over the years, I’ve learned that it doesn’t have to be that complicated. What is the first step to innovation as marketers?

Listen.

In the world of collaborative consumption, we have to come to a time where we are collaboratively consuming knowledge, experience and time as marketers and business owners. We have to come to a point where we listen to the journey of those before and behind us to sharpen our marketing sword. So often we are trying to be noisy in our own world that we aren’t listening to what is happening around us. What are others saying differently than they used to say? How have people changed their message, their voice, their value proposition that could actually benefit us if applied it to our work?

Constraint builds innovation. I heard a innovative marketer say recently, “if I could afford it, I would probably just buy it.” Having constraints as non profit marketers gives us the opportunity to be innovate and create solutions and messages that might have not been seen otherwise.

As members of the NAMA community, non profit marketers have opportunity to learn from each other & from our for-profit counterparts, network to sharpen our collective swords and innovate through collaborative consumption. This network of professionals can make us sharper at the stories we are trying to tell and the audiences we are attempting to build. Join us with other marketers in the Nashville area at our upcoming happy hour mixer to learn ways now NAMA provides non profit leaders outlets to listen and innovate.

NAMA Holiday Party

Celebrate the season with your NAMA friends!

Join the NAMA board for a fun, business casual/holiday garb (optional), stress free, and relaxing Holiday Spirited Party with time to laugh, mingle and visit Nama members and guests.

Great food bites (very delicious Ho-Ho) and beverages.

Special items and surprises along the way. We’ve heard that a herd of live Reindeer may arrive!

Where?
Stagepost Studios
255 French Landing Dr
Nashville, TN 37228

When?
Thursday, December 4, 2014 from 5:00 PM to 7:00 PM (CST)

Price?
NAMA Members: Free
Non-Members: $15

Register_Now_Button
 

Please support NAMA sponsors:

nbjlogo dnicorptag-1
cronincreativesponsortag emmasponsortag
marshallbrucelogo GS&F
bkon

January Mixer

Mingle with Nashville’s top marketing professionals and influencers at the Nashville American Marketing Association’s monthly mixer.
When?
Tuesday, January 13, 2015 from 5:00 PM to 7:00 PM (CST)

Where?
Sportsman’s Grille
1640 Westgate Commons
Brentwood, TN 37207

Price?
Free

 

Please support NAMA sponsors:

nbjlogo dnicorptag-1
cronincreativesponsortag emmasponsortag
marshallbrucelogo GS&F
bkon

August Mixer

Mix it up with Nashville’s top marketers at our August Mixer. NOTE: LOCATION HAS CHANGED and we’re back at the Hop Stop, 2909 B Gallatin Pike. Great selection of local brews. Cool off with us from 5:00-7:00p. Register at Eventbrite: http://bit.ly/1pXfJtv

NAMA’s August Mixer
Tuesday, Aug. 12th
Hop Stop
2909 B Gallatin Pike
5-7 p.m.

Free parking is available in the lot next to Hop Stop.

 

Register_Now_Button
 


Thank you to our sponsors. Without them NAMA would not be possible.

ravensponsortag nbjlogo
dnicorptag-1 cronincreativesponsortag
emmasponsortag marshallbrucelogo