Telling Your Brand Story

By Melinda Hudgins Noblitt | 2.9.16

From the second David Hutchens spoke his first words at NAMA’s February Power Lunch, he immediately captivated the entire room.

He is, after all, a storyteller.

Hutchens was there to share insight into organizational narrative, or “Telling Your Brand Story,” but it became so much more.

It evolved into a growing experience for everyone involved, and I’d be hard-pressed to find someone who didn’t leave the luncheon inspired.

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Storytelling has been around for some 30,000 years, but more recently, companies are learning to utilize that art as a means of branding.

In fact, that’s where Hutchens excels – as an author, business writer, and learning designer who “creates communication solutions for The Coca-Cola Company, Wal-Mart, IBM, GE, Nike, L’Oreal, Dannon.” The list goes on.

“Knowledge is not data,” he said. “Wisdom is hard stuff that can’t go into an Excel sheet.”

We, as marketers, are curators of our organization’s brand identity, Hutchens explained.

“What’s your story?” he asked. “If someone asked you that, what would your answer be?”

You could almost see the wheels turning in everyone’s heads. The sheer volume of brain activity taking place during the hour long lunch could’ve powered the entire Hilton Garden Inn for a full month.

“Strategic storytelling is not about public speaking, it’s about telling certain stories at the right time for the purpose of building a brand,” Hutchens explained.

With that, he launched us into an activity, an assignment of sorts, which involved an index card, a (brief) moment of contemplation, and a buzz of excitement:

  1. What are you an advocate for? What’s your purpose?
  2. Think of a moment or experience that placed you on this path.

Hutchens then told the story of Ernest Hemingway’s six-word novel:

For sale: Baby shoes, never worn.

You can guess assignment No. 3: Write a six-word story.

Once written, we were to hold it in front of our chests, facing outward, and walk around the room introducing ourselves to one another.

“Stories don’t exist in a vacuum, in isolation,” Hutchens urged. “Network. It draws people together and brings it to life.”

Some folks created a six-word novel that described their professional lives, while others opted for a more personal approach.

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“Healthy environment. Eliminate negative people.” – Priscila Faester

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“People crave connection. I give that.” – Chris Raines

It was both incredibly vulnerable and exhilarating, and Hutchens explained why.

“If you were to take a brain scan while telling a story, it would light up like a Christmas tree,” he said. “If you were to scan the listener’s brain, it would be almost identical.”

He went on to tell about Paul Zak, who has explored the neuroscience of empathy.

So which stories should you be telling?

Hutchens says there are 4 Core Stories:

  • Identity
  • Vision
  • Values
  • Change & Learning

No two stories should look alike. As the curator of our individual brands, our ultimate destination is the future.

“What does innovation look like at your company?” he inquired. “Establish principles for what action looks like in this organization.”

Invite clients and employees to share their stories to create a narrative dialogue.

“What is the journey you’re inviting people into?” asked Hutchens.

If you’re interested in learning more, check out Hutchens’ new book Circle of the 9 Muses.

5 Tips for Branding the Cowboy Way

By Gregg Boling, Guest Blogger | 2.2.16

Branding has become a pervasive (and often misused) word in the marketing communications vernacular.

These days, it’s a phrase that’s often used in connection with everything from people and Instagram accounts to types of dogs. And while I love dogs, I am getting a bit sick of hearing the word used so much. I guess I’m just too old school.

Personally, I’d prefer that we all ease off the branding babble a bit and focus on making branding great.

So what does all this have to do with cowboys you ask? I thought it might be fun to examine one of the original contexts of branding to see what old school truths can be extracted for use today.

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The Great American West was a wild, wild place. For the cowboy, life on the frontier meant days on end without seeing your family, long days of dirty, sweaty work; and people shooting at you from every angle (sounds a lot like advertising already).

Back then (or in the good ole days as us old timers like to say), branding was an effective way to help ranchers and cattlemen recognize and distinguish their brand among different cattle. The ability to recognize these other brands went a long way to make cattle more recognizable and the ranch more memorable.

So what did Cowboys know about branding then that still applies today? Let’s take a look:

  1. Make sure to stand out from the crowd – With so many brands headed to market, a rancher knew that it was important that his brand stand out.
  2. Be succinct in your messaging – Branding was hard work. So while being memorable was important, it was also imperative that the message be short and simple.
  3. Plan well and strike (wait for it) while the iron is hot – Just like today, timing was everything. Back then, branding required careful planning and coordination. It meant studying and understanding your target’s habits and acting at the right time.
  4. Be sure to make a strong connection – Much like today’s branding world, much of the challenge back then was knowing when and where to strike. Miss your mark by even just a little and it could spell disaster for all involved.
  5. It’s permanent when done right – In the Old West a great brand was a message that became timeless. It was something that everyone easily recognized and never forgot.

So there you have it: Branding done the cowboy way. Five easy things you can  remember that will help keep your branding on track: Stand out, be succinct, plan well, connect well and be timeless.

As I said, I’m growing a bit tired of all the brand babble. I killed my first six or so drafts because they were full of disgusting words like metrics, synergy, omnichannel and analytics. Odds are you’re probably getting tired of the brandspeak too.

Author’s note: I love dogs and cows. Do not assume I condone cattle branding because I don’t.  I thought this might be a fun way to remind you of these points in a way that wasn’t full of adspeak—something that would at least get you engaged with (Oops, roped into) the headline. Sorry. Couldn’t help myself.

 

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Gregg Boling is Executive Vice President, Managing Director, Executive Creative Director at GS&F, a Fully-Integrated Nashville Advertising Agency that prides itself in exposing the truth, creating an experience around it, and making consumers want to act.

How Will Marketing Automation Add Value?

By Christopher Davis, Guest Blogger | 1.31.16

Earlier this month, NAMA hosted a panel, “Marketing Automation for Lead Generation,” moderated by Virsys12’s CEO and Founder Tammy Hawes.

Representatives from national email solutions provider Emma, Oracle Marketing Cloud/Eloqua and Bytes of Knowledge, an award-winning Middle Tennessee technology consultancy, all weighed in on the topic of how marketing automation generates sales.

While the audience was treated to a variety of different perspectives and opinions, one common theme emerged: If you don’t use marketing automation effectively, your competition will.

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Most of us realize that strategy comes first, and content is king when it comes to marketing.

Marketing automation offers a tool to increase the potential of the right content reaching the right person at the right time. Personalized marketing and the qualification of who is consuming your content are both essential for sales conversion.

Here are just a few of the insights the panelists shared:

Julie May, CEO, Bytes of Knowledge:
– “Marketing attracts, Sales closes.”
– “Look for marketing partners that complement what you do, and stop treating them like competitors.”

Christopher Lester, VP of Sales, Emma:
– “Lead scoring is an art and a science.”
– “64% of customers say brand experience is more important than price.”

Patrick Brenner, Enterprise Application Sales Manager, Oracle Marketing Cloud:
– “You automate to create efficiencies down the road.”
– “International data panel predicts 50x the amount of data in 5 years. Automation is essential to send the right message at the right time if you are scaling up.”

Tammy Hawes, CEO, Virsys12:
– “If you are scanning business cards and pulling the data into a spreadsheet to make calls, that is not marketing automation.”

Research shows that customers are engaging in content long before they ever speak to a salesperson, so having a tool to deliver relevant content and respond based on the potential lead’s choices and actions is a must.

Not only should your marketing automation system deliver content, it should also capture a history of the consumer’s engagement across all of your content sources.

When the potential customer is finally ready to talk to Sales, your marketing automation dashboards should reflect what has been important to them. This shortens the sales cycle and in turn, may lead to greater revenue from the sale.

None of the panelists recommended going out and buying the hottest marketing automation tool immediately. Instead, they emphasized the importance of determining the right strategic growth steps for your organization.

As one attendee tweeted, “Love that these panelists are not self-promoting; they are talking about things that matter to the audience.”

Having worked in sales throughout my career, I have seen good and bad relationships between Marketing and Sales, and varying degrees of alignment.

To help bridge the gap, some organizations are now adding new “Lead Generation” or “Sales Enablement” departments that sit between the two in order to analyze data and keep overall efforts and strategies in line.

In the best cultures, Marketing and Sales align to collectively provide value to potential customers, collaborating on what steps have been taken and what is next. Dysfunctional organizations “point fingers” at each other when questioned on added value and results.

But now, with the help of marketing automation and the ability to score and grade leads, marketing teams can reflect both the quantity and quality of the leads being passed to their sales counterparts. In these kinds of collaborative cultures, sales people like me can spend more time talking to people who actually want to hear from us.

In addition to the importance of aligning incentives for Marketing and Sales, one of the clearest takeaways of the day was that a culture of embracing positive change has to exist to really get value from any marketing automation tool.

 

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Christopher Davis is director, client engagement for Virsys12, an award-winning Salesforce Silver Consulting Partner focused on healthcare innovation nationwide that offers integration for a variety of marketing automation software products including Emma email and Oracle’s Eloqua. Additionally, Virsys12 is a certified implementer of Salesforce’s Pardot platform. Contact Christopher today to learn more: christopher.davis@virsys12.com.

 

Automated Marketing: What’s next?

Melinda Hudgins Noblitt | 1.26.16

NAMA has spent the past month examining marketing automation. In fact, if you attended the January Power Luncheon (or read about it on the blog), you heard from local experts themselves.

The question now begs: What’s next?

If we had a crystal ball, we’d be millionaires – like those lucky folks who split the $1.5 billion lottery jackpot.

Unfortunately, we don’t.

What we do have is a list of resources that can help explain where marketing automation is headed and how to determine which course of action is best for your individual needs.
AWS_Simple_Icons_On-Demand_Workforce_Amazon_Mechanical_Turk.svgMarketing automation has evolved throughout the years, from its beginnings of basic email marketing to a more complex process of tracking online behavior. Irv Shapiro does a fantastic job of explaining that evolution in The Future of Marketing Automation, calling it a three-generational process that will become a much more integrated “cycle.”

It’s no secret that companies are utilizing marketing automation more and more.

According to Jordie van Rijn’s The Ultimate Marketing Automation statistics overview, an average of 49 percent of companies are using some form of marketing automation, with more than half of B2B companies (55 percent) adopting the technology.

In fact, he breaks down usage, cost, and benefits into digestible data. Check it out; the numbers speak for themselves.

Retailers are at the forefront of the marketing automation train with omnichannel brands tracking shoppers’ every move in-stores, online, and everywhere in between.

Foursquare released a report showing shoppers spent an average 4.9 hours at storefronts on Black Friday. Brick-and-mortar sales were down, but Internet sales skyrocketed yet again last year, surpassing the $4.5 billion mark, according to Ingrid Lunden‘s TechCrunch article. What’s more, 34 percent of all online sales were made on mobile devices.

An estimated $4 trillion worth of merchandise abandoned in online shopping carts last year alone. That means retailers’ main focus is now converting those “browsers” to “spenders,” which is possible with automated marketing, says Ashley McGregor Dey in her article Win Back Revenue with Automation.

There’s no doubting the obvious need for marketers to stay up-to-date with trends. But with thousands of automated marketing options, from apps to CRM systems, how exactly can marketers stay ahead of the curve?

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UK-based Brandpipe answers this very question in The future of Marketing: 11 Technology trends for 2016.

While you probably can’t afford to do them all, focus on what’s right for your company, and make it work within your budget.

Do your research. Ask your colleagues what they’re using and what they like (and dislike) about that particular program.

G2 Crowd offers a software comparison program on its website that easily defines marketing automation so you can decide which suits your company’s strategy best.

January Power Lunch was a success, just ask Twitter

By Courtenay Rogers, NAMA President | 1.12.16

We had a packed house for the first Power Lunch of 2016.

It focused on Marketing Automation with some of the most well-known thought leaders in this industry, including our moderator Tammy Hawes, CEO and Founder of Virsys12, a Salesforce Consulting Partner.

Tammy is influential in the Nashville technology industry and is one of the most down to earth and engaging professionals I’ve met in this town.

She did such a great job keeping our panel on track with relevant questions and offered her own insight and expertise at appropriate times.

Our panelists included Christopher Lester from Emma, Julie May from Bytes of Knowledge and Patrick Brunner of Oracle.

I’ll be honest with you: I’m always a bit worried that no matter how much we ask our speakers not to pitch their companies that they will do just that.

Thursday’s lunch was not at all filled with sales pitches, but instead our speakers shared copious stats on marketing automation and painted a very clear picture about the importance of not just understanding what it is, but getting your team on board with using a tool to help with automation.

I could have listened to these people talk for another hour.

Our audience is super engaged and always offers the best insight via Twitter, in my opinion. Here’s just a taste of what our attendees shared that day.

Feel free to look up #nashvilleAMA to see the whole conversation. Join us next month as we discuss how to tell your brand story.

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NAMA President: This group is on fire!

By Courtenay Rogers, NAMA President | 1.5.16

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Courtenay Rogers

There is no question Nashville is part of the “it city” movement.

Our city was recently named the top destination of 2015 by Travel + Leisure readers, beating out international hot spots like Adelaide, Australia, and Korea, as well as domestic cities New Orleans and Detroit.

NAMA is capturing that momentum and moving full speed ahead.

Our year officially started in July and kicked off with a sold-out mixer at Amerigo of 100 marketing professionals, students, and thought leaders gathering for good company and great food.

Speaking of Amerigo, they are our mixer sponsor and have done an amazing job with all of our mixers, treating us to lavish appetizers, and top-notch service.

The best part about these events is the genuine connections that actually happen over cocktails and handshakes.

Our Power Lunch series launched in September with a panel discussing experiential marketing, then continued with programming that included innovation in video and engagement through passion.

Our Special Interest Groups (SIGs) offered multiple, excellent events in the areas of B2B marketing and Healthcare marketing.

Our membership committee coordinated monthly coffees for folks who may be interested in joining NAMA. In fact, we added quite a few members over the past six months!

One of our newest sponsors, Alcott Whitney, has been working diligently behind the scenes helping us to analyze our data and engage our members more effectively from a communications perspective.

We’re getting geeky, learning more about using Google Analytics and integrating our vast collection of tools.

NAMA has more than 380 members, and our programming, networking, and educational opportunities have been abundant in 2015. This year is sure to offer even more!

Our research committee continues to ask event attendees and members what most interests them, and our programming reflects their feedback.

Marketing automation is a hot topic and was chosen as the theme for our Jan. 7 Power Lunch that includes quite an impressive panel of experts in the field.

NAMA is one of the most robust chapters of the American Marketing Association (AMA), and the national chapter offers local chapters like ours extensive support with weekly training calls, virtual events, case studies, and white papers.

President Elect Jamie Dunham is taking a handful of our board members to the AMA Regional retreat in Birmingham at the end of January to learn best practices from other chapters in the area.

We’re excited to support one of our sponsors Emma again in 2016 as a partner in their second annual Marketing United conference this spring. Keep your ears open for special discounts and volunteer opportunities for what will be one of the most inspiring marketing events in Nashville.

We’re all about supporting the Nashville community and are very grateful for the support that our sponsors offer us and our members.

Being President of NAMA is an honor and a privilege, and I’m truly excited to see what 2016 brings for our members, guests, and volunteers. Thank you for a wonderful 2015 and cheers to a productive and positive new year!

Ten Things You Should Know about NAMA

By Jamie Dunham, NAMA President-Elect | 12.29.15

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I am a sucker for Top Ten lists, and 2015 has been a good year at the Nashville AMA chapter, so I thought it would be helpful to reflect on the Top Ten Things You Should Know About NAMA:

  1. Informed Marketing Insights
    Our members say that learning the latest marketing trends is one of the top member benefits. To ensure that learning continues, our NAMA Programming team spends hours juggling calendars, contacts, hot topics and research to bring us programming from informed leaders in their fields.Some of the topics from 2015 Power Lunches have included Experiential Marketing, Video Innovation, Non-Profit Marketing, Marketing to Women, Social Media experts and Sports Marketing leaders. Each speaker provided current information and insights not found by just reading blogs or reading books, and they were very generous in sharing their current experience in their fields.After the 2015 Super Bowl, we heard from Nissan on its approach to the Super Bowl campaign from enlisting top bloggers early-on to actual advertising and social media, and we were able to hear first-hand results.
  1. Shared Expertise
    At NAMA, we have hosted member-only events that provide shared expertise in a variety of subjects from how to hone your presentations to how to deal with clients. Karl Sakas, an agency consultant and business coach, met with us this month to provide his insights on creating great client relationships and how to deal with difficult client situations.
  1. Category Knowledge
    We have several special interest groups within NAMA that provide excellent programs targeted at specific categories – Business to Business, Healthcare Marketing, Non-Profit Marketing, Technology Marketing and our newest group Research. Our Healthcare group regularly brings in market leaders like Rebecca Climer, SVP of Marketing and Communications at Saint Thomas Health to discuss their marketing strategy. Research hosted a round table as their initial event this year.  And our B2B group brought in Gannett to talk about marketing strategy.
  1. Relationships
    NAMA is an extremely welcoming group. With the growth in the Nashville marketing community, NAMA provides a home for marketers where they can make peer relationships not available elsewhere. Getting involved, attending meetings and working on committees provide opportunities for marketing relationships that live beyond your current job.I have several close friendships with persons I have met through NAMA. These relationships have made my life richer and my professional life more relevant. I count on these friends for important advice, special insights and referrals to specialists I might not know.
  1. Inside Scoop
    I have a friend who always says, “What’s the scoop?’ Well, when you are involved at NAMA, you have inside information on business changes, corporate changes and new jobs. This information makes your cocktail conversation richer, and friends will look at you as the “person in the know.”
  1. National Perspective
    NAMA is part of the American Marketing Association, a national organization that provides an array of resources (also a top member benefit). Its website provides excellent resources, events, webinars, publications, and content helpful to marketers. Take a minute to read The AMA’s Top 10 Marketing Stories of 2015.
  1. Local Leaders
    Where else are you going to meet some of Nashville’s top marketing leaders? We host top leaders across all disciplines and brands. In our friendly and inclusive environment, we encourage NAMA participants to learn from these leaders. And, many times, these leaders are looking for talent. Win-win!
  1. Experience and Career Growth
    We encourage all volunteers and board members to add their NAMA experience to their resume and LinkedIn profile. NAMA is a great way to gain leadership experience and to build competency in a different marketing discipline. Prospective employers are always interested in your passion for your industry and participating in NAMA is a great way to exhibit that passion.
  1. Valuable Partnerships
    NAMA has been asked to participate in several other marketing events throughout 2015. We provided volunteers to Emma’s Marketing United Conference and the Fuel Lines New Business Conference.In exchange, discounts were available to our members. These conferences were highlights of the marketing year in Nashville and were enjoyed by our members.
  1. Networking
    I left networking for the end of the list. Most people say networking is an important benefit to participation in NAMA; however, I think participation is the key to networking.Just showing up at a meeting, collecting business cards, and pestering people for coffees and lunches is not effective networking.Networking comes from really engaging with fellow members, getting to know about them on a personal level and working/learning together provides the foundation for real and sustained networking. I’m confident that many of my fellow members will join me in this insight.Getting to know folks at NAMA is easy. We provide many venues – monthly coffees, monthly mixers, breakfasts, lunches and parties. So jump in!

If you are not currently a member of NAMA, 2016 might be a good time to join so you can enjoy more NAMA benefits. By the way, 95 percent of our members say they are satisfied with the NAMA membership.

NAMA, SMPS join forces to present: Seven Secrets to Persuasive Communication

By Melinda Hudgins Noblitt | 12.22.15

How well can you persuade people?

Think about it for a minute. Is it something that comes easily to you, or are you constantly struggling to convince everyone that your ideas are good, solid ideas?

Your ability to communicate persuasively will likely have greater impact on your organizational and personal success than any other factor.

Conventional communication methods apply only a fraction of the available power to persuade people, but a new scientific approach can help you achieve desired outcomes a higher percentage of the time.

NAMA and the Society for Marketing Professional Services – Nashville have joined together to present Seven Secrets to Persuasive Communication on Thursday, Jan. 14, at The Bridge Building.

 

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Presented by Chuck Roberts, president and CEO of Performance Management Group, Inc. (PGMI), this session will demonstrate these principles while explaining the underlying science.

Additionally, it should arm you with practical techniques you can immediately implement to achieve superior results and enhance your visibility and value within your organization.

Register for the event here.

NAMA members, meet SMPS-Nashville
Both NAMA and SMPS-Nashville are strong organizations independently, so the idea of creating a partnership was a no-brainer, says Kelsey Koper, SMPS-Nashville president.

“Like NAMA, SMPS is also a marketing-focused organization, and we felt creating a partnership with NAMA on an event would provide an additional educational opportunity for our membership as well as broader exposure to the marketing industry as a whole,” she said.

SMPS is a not-for-profit organization established to promote research and education for a greater understanding of the role and value of marketing in the Architectural / Engineering / Construction (A/E/C) industry.

“My goal is for this partnership to help create cross-industry connections and therefore sharing of ideas and best practices,” Koper added.

Her goal is very much in line with the Nashville Chapter’s mission: To be the premier source for education, information, and resources in marketing professional services for the built and natural environments.

Koper explained how joint programs like the one in January also work to expand the reach of each organization and their potential membership pool, while also offering additional networking and education opportunities.

Still not convinced? Learn more about SMPS-Nashville here.

Jan. 7 Power Lunch to Highlight Marketing Automation

By Melinda Scruggs Gales | 12.17.15 (Updated 1.4.16)

“That’s the car!

My son has just pointed out a Corvette (or Lamborghini, I’m never sure) whizzing by. He loves autos and is sure his first will be at least a BMW i8 Spider. Really?  Meanwhile, we’re patiently reminding him that his first car will have to suit his level of experience and his resources.

Your choice of marketing automation tools is no different.

Marketing Automation is being defined daily and consensus is that it consists of tools such as email automation (an early cornerstone of marketing automation suites) scaling up to MAPs (marketing automation platforms) featuring software that integrates into robust CRM (customer relationship management) solutions.

The goal is to “automate repetitive tasks” all triggered by specified criteria and outcomes for tasks and processes that are interpreted, stored and executed by software which reduces human error. And in theory, this enables you to increase ROI by being more personal, timely and impactful in your outreach ultimately increasing sales.

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Selecting the right marketing automation products is a challenge and not unlike the search for my son’s first car. You must evaluate the potential investment by looking at features, functionality, usability, vendor viability (will they still be in business next year), and most important, their service and support.

Two good resources for looking at the full solution MAP option include the white paper from SiriusDecisions and the website G2crowd.com — both offer nice comparison charts.

If you can be in Nashville, TN on Thursday, Jan. 7, the Nashville Chapter of the American Marketing Association (NAMA) is offering a Power Lunch panel on “Marketing Automation for Lead Generation” featuring Patrick Brunner (Oracle/Eloqua), Christopher Lester (Emma) and Julie May (Bytes of Knowledge). The discussion will be moderated by Virsys12’s Tammy Hawes (Salesforce Consulting Partner), and there will be Q&A.

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This is a great way to get some detailed understanding of how these leading solutions differ and where your need might be best met. Kind of like going to a car show, talking to other owners and test driving a few. This one will sell out so register here.

Is your company ready for a MAP? Maybe you are not ready for a luxury ride, but using some level of automation is essential for success in this loud and chaotic world as consumers/buyers look for 8 – 10 proof points (or 7-13 according to some) before they become a qualified lead. The work can be exhausting without automation working with you.

Can automation do it alone? Not on your life.

Before you invest in any level of automation be sure you have qualified leadership in sales, marketing and brand to be sure you are integrating your human-driven and automated touch points so that your brand is consistent.

I’m not ready to turn my son over to a self-driven car yet, but I’m open to seeing how that develops in his lifetime. The roadmap to tomorrow is sure to include more automation.

Melinda Scruggs Gales is Chief Brand Strategist for Nashville-based consultancy GALES NETWORK; bringing discipline to brand in healthcare, entertainment and technology.

10 User Experience Testing Tools Marketers Need to Know About

 

by Jaylyn Carlyle

With the weekend just hours away, you might be ready to put thoughts about marketing on the shelf until Monday. If that’s the case, I suggest not reading any further. Just close the browser and walk away. Otherwise, you’ll be tempted, as I was, to spend hours learning about the following tools that MarketingProfs has compiled. But if you can’t help yourself but to go down the rabbit hole, and I don’t blame you, read on to learn about:

  • “About tools that will help improve the user experience of your websites and landing pages
  • How a data-driven approach is the best way to go about user retention
  • Why good design does not equal great performance.”

 

by Vishveshwar Jatain

“Design is not just what it looks like and feels like. Design is how it works!” Steve Jobs said.

Each one of us interacts with information differently, and a design that works for one person may turn someone else off entirely.

No matter how much effort you’ve put into designing your website or mobile app, the proof of the pudding is in the testing—user testing, which allows you to learn what the actual users of a product think about it and how they use it.

Here are 10 tools that will help you gain insight into what you can do to improve user experience (UX) and win your users’ hearts, minds, and business.

  1. Peek

How amazing would it be if you could somehow know what your visitors were thinking as they browsed through your website? Well, prepare to be amazed, because Peek lets you do just that.

Have real users review your website, mobile website, or mobile app, and send you a 5-minute video of their feedback.

That’s feedback you can use to make necessary changes and make your product more appealing and accessible for users.

The best part? It’s totally free, and you can run up to three tests in one month.

 

Read more here.