November Power lunch with ABC Nashville’s Executive Producer

ABC’s “Nashville” is back and better than ever!

The hit TV show has elevated the city of Nashville as not only the name of the series, but a fundamental character along with Deacon, Rayna and Juliette. This was no accident. Steve Buchanan, the show’s Executive Producer, will take us through the strategic orchestration of the city of Nashville throughout the series. Nan Kelley, from Great American Country, will interview Steve to give the Nashville American Marketing Association crowd an insiders’ view on marketing Nashville the show and the city.

Please note that our event is on a Tuesday this month.

NAMA November Power Lunch
TUESDAY, November 12
Hilton Garden Inn
1715 Broadway 

11:00 a.m. – 1:00 p.m.


Steve Buchanan is the president of the Grand Ole Opry Group.   The Nashville-based entertainment group is comprised of the iconic Grand Ole Opry, the Ryman Auditorium, one of the nation’s most awarded performance venues, legendary WSM-AM radio station and Gaylord Program Services, Inc.

Buchanan has led the Group since 1998 and throughout his career has been responsible for the development and production of musical productions, albums and television specials and series.  He currently serves as an executive producer of both ABC’s prime-time scripted drama series “Nashville” and GAC-TV’s “Noteworthy at the Opry.”

Buchanan was named general manager of the Ryman Auditorium in 1993. During his time at the Ryman, he directed an $8.5 million renovation of the historic structure, executive-produced such noted musical productions as “Always by Patsy Cline” and “Lost Highway – The Music and Legend of Hank Williams,” and he was the co-creator and executive producer of “Sam’s Place – Music for the Spirit.”  He also executive produced and developed the musicals, “Bye Bye Love – The Everly Brothers Musical” and “Stand By Your Man – The Tammy Wynette Story.”

Buchanan produced the Grammy-nominated Bill Monroe album “Live at the Opry” (1990) and Monroe’s “Cryin’ Holy Unto the Lord” (1991). He also produced numerous television specials, including CBS’ “Grand Ole Opry’s 75th: A Celebration” and the A&E special “Grand Ole Opry: 75 Years in the Making.” During the Opry’s 80th Anniversary celebration, Buchanan was responsible for the show’s monumental return to Carnegie Hall in November 2005 as well as the associated GAC-TV special and the Sony Music DVD release.  In 2009, Buchanan helped organize, and served as executive producer of, another GAC-TV Special “Country at the White House”.  He also executive produced “Grand Ole Opry Live” for CMT-TV and GAC-TV from 1999 until 2011.

Buchanan earned his bachelor’s and master’s degrees in business administration from Vanderbilt University. Buchanan received the 2012 Outstanding Service Award from Vanderbilt’s Owen Graduate School of Management.  He serves as president of the Opry Trust Fund and is on the board of W.O. Smith Community Music School and is the immediate past chairman of the Country Music Association Board.  He is an alumnus of both Leadership Nashville and Leadership Music.  Buchanan is a member of the Academy of Country Music and the Recording Academy.

A native of Oak Ridge, Tenn., Buchanan is married to Ree Guyer Buchanan, a music publisher.


NAMA’s October Power Lunch: The Passion Conversation with Geno Church

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business and The Passion Conversation is about how to get people to fallpassionately and madly in love with your organization or cause.

Geno Church is the Word of Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a pathfinder for the firm’s clients. He’s walked down the path with Fiskars Brands, Best Buy, Colonial Williamsburg Foundation, the American Booksellers Association, Charleston Parks Conservancy, the U.S. Office of National Drug Control Policy, Love146 and Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement).  He likes uncovering the DNA of sustainable word of mouth movements. He’s spoken around the world at places such as the Word of Mouth Marketing Association (WOMMA), the Public Relations Society of America (PRSA), American Marketing Association (AMA) and the World Africa Customer Management Conference.

Geno will mashup the latest in wonky academic marketing research with practical, real world case stories to show how any business can spark and sustain word of mouth marketing.

Attendees will learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business.

Geno will also be on hand to sign his latest book. You can buy the book on the registration page and pick it up when you check in!

NAMA October Power Lunch
Thursday, October 3rd
Hilton Garden Inn
1715 Broadway 

11:00 a.m. – 1:00 p.m.



A Letter from Our President

Hi, Nashville-area marketers!

I’m Liz Denning, the new president of the Nashville chapter of the American Marketing Association. While I didn’t get an Air Force One with my position, I do get the honor of working with our talented board this year to bring Nashville-area marketers many opportunities to learn, network and position themselves better within their careers.

The focus this year is simple. We’ll build on NAMA’s past successes and add the resources our members have requested and more. Members wanted more perks for joining, and we’ve listened. Look for additional member recognition, new ways for members to plug in and a number of member-focused events.

After all, membership matters. Take for example, NAMA member Ann Howard. She moved to Nashville three years ago and quickly joined NAMA. She was able to volunteer, which eventually led to a position on the NAMA Board. Her visibility helped her land her current job at Centresource. “I wouldn’t be where I am today, without joining NAMA,” says Ann.

As we’ve listened to members, we’ve heard they love our SIGs — Healthcare, Digital and Non-Profit Marketing — and wanted one for business-to-business marketing. This year, James Soto from Industrial Strength Marketing and Robert Brown of Nissan are leading the B2B effort. Many thanks to them!

Already, we’re starting out the year strong – a Healthcare SIG event with Jill Austin of Vanderbilt Medical Center on August 20th followed by the CMO from Cracker Barrel, Sept. 5th (details coming soon). It’s just the beginning. Connect with us on social media (FB, Twitter, LinkedIn & Google+) or the website to stay up to date and volunteer this year. Exciting things will happen as we bring marketers together!

Meet Us at NAMA,

Liz Denning
President, NAMA
Owner, Gamma Blast

NAMA’s President Wrap-Ups a Wonderful Year

It’s Been a Fabulous Year-Thank you!

Time flies when you are having fun, and this has been a fast-paced year for NAMA. We held more than 30 events, bringing in a variety of speakers and hosting mixers around town to maximize networking opportunities. It felt right to launch our “Meet Me at NAMA” brand campaign last fall and our CMO Council at the beginning of this year. And, we continually asked for your feedback and took your comments to heart as we looked to see where we could add the most value.

The marketing expertise here in Nashville in incredible. I have learned so much in just my informal chats at our events and in listening to our monthly luncheon and SIG speakers. I now have a great list of contacts – and friends.

I can’t thank my NAMA board enough for their hard work, enthusiasm and drive to fulfill our vision to be the premier marketing organization in Middle Tennessee.  Even though our Power Lunch program will take a break, our mixers will continue over the summer, along with a New Member Orientation. I already know next year will be even better with a new board in place, great speakers and topics in the works, and the highest membership in our chapter history.

Have a wonderful summer – Meet Me at NAMA in September!

Linda L Mansur
NAMA President 2012/2013

Senior Marketing Manager, Deloitte LLP