Rebecca Climer, Chief Communications & Marketing Officer for Saint Thomas Health, gives you the inside-story of the region’s biggest healthcare marketing rebrand program of the year. Join us at the first Healthcare SIG of the year to find out how Saint Thomas Health transformed its identity, image and reputation after being entrenched in the region for decades. See how the relationships Saint Thomas Health built have impacted its services, approach and marketing and why they made the decision to undergo such an important change.
DATE: Tuesday, February 18
PLACE: Maggiano’s Little Italy, 3106 West End Avenue, Nashville
TIME: 11:30 a.m. to noon – Registration and networking
Noon to 1:00 p.m. – Lunch and program
COST: $35 for NAMA members / $45 for non-members
All of our Healthcare SIGs are sponsored by Sullivan Branding.
Rebecca Climer is SVP, Chief Communications and Marketing Officer for Saint Thomas Health. In this capacity, she oversees the marketing, PR, internal communications, interactive communications, and advertising functions for the system. Rebecca received her Bachelor of Arts and Master of Arts Degrees from Oklahoma State University.
She began with Saint Thomas Health working at Middle Tennessee Medical Center (now Saint Thomas Rutherford Hospital), in 1980, serving first as Director of Staff Development and eventually as VP for Public Affairs and Planning with responsibilities for customer satisfaction, community relations, volunteer services and physician relations/referral. In 2002, Rebecca became Vice President, Marketing for the newly formed Saint Thomas Health Services and, later, Chief Communications Officer.
Restructuring the marketing function to support STHS’ service line strategy, Rebecca has facilitated the creation of system-wide branding functions, introduced social media to STHS’ communications regimen, and increased internal communications efforts significantly. Rebecca brings her involvement in numerous community and women’s organizations and issues to her STHS role by helping to position STHS as the healthcare organization that is uniquely concerned with women’s emotional, physical and spiritual health.
Over the past two years, Rebecca has chaired the Go Red Movement for the American Heart Association helping to create a national model for cause marketing and led STHS’ community relations efforts establishing strategic relationships with the AHA, Community Nashville, CABLE (women’s networking organization,) the Girl Scouts, and the YWCA. Rebecca serves on the boards of the Council on Aging, New Beginnings Center and on the Communications Advisory Board for Ascension Health.
Rebecca resides in Nashville with her husband, David.