iPhone Photography Workshop

The iPhone has changed the way people take photos. We are taking photos of our food, our friends and anything that catches our eye. Yet many of us don’t know the essentials of how to take the best photo with our iPhone when the ability to do so is in our hands. Too dark? Got it. Too cluttered? Got it. Join Nashville-based music and advertising photographer David Molnar as he shares this hands-on experience to take amazing iPhone images and tips from his recent book, iPhone Only Photography, and share how to tell a compelling story with a powerful image.

David Molnar is a husband, new daddy, author, and music and advertising photographer and author of the new book, iPhone Only Photography. His work has been seen on Pepsi cans, in People Magazine, Real Simple Magazine, The New York Times, and on American Idol. His clients include Dolby, Sony, EMI, March of Dimes, Cracker Barrel, Atlantic Records, and more. David travels the world photographing, speaking, teaching, and telling cheesy jokes while wearing his signature blue V-neck. He also serves on the board of directors for KnowThinkAct.com, a non-profit committed to empowering local leaders working to end extreme poverty in Africa.

DATE:    Thursday, June 19th
PLACE:  Emma Bistro, 9 Lea Ave, Nashville
TIME:    8:00 a.m – 9:30 a.m.

COST: FREE for NAMA members / $15 for non-members
 Complimentary Parking

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Content Marketing Means Everything and It Means Nothing

Come learn what content marketing should mean to you and how great companies are using it to help transform customers into happy owners. This is a free event for NAMA members.

*How great brands are using content effectively all along the lifecycle from prospect to buyer to owner.

*How to think about planning and budgeting for content marketing.

Additional info about parking —

Parking will be immediately across Church Street from our building (enter on the right from Church Street heading east between 9th and Rosa Parks). An attendant will be present. If all spaces get used there, the attendant will provide instruction for a nearby surface lot.
Attendance is FREE for NAMA members and light breakfast will be provided

$10 fee for non-members

Date: Tuesday, February 25

Time: 7:30 a.m. – 9:00 a.m.

Location: Hammock
814 Church Street, Suite 500
Nashville, TN 37203

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February Healthcare SIG: Rebranding of Saint Thomas Health

 

 

Rebecca Climer, Chief Communications & Marketing Officer for Saint Thomas Health, gives you the inside-story of the region’s biggest healthcare marketing rebrand program of the year. Join us at the first Healthcare SIG of the year to find out how Saint Thomas Health transformed its identity, image and reputation after being entrenched in the region for decades. See how the relationships Saint Thomas Health built have impacted its services, approach and marketing and why they made the decision to undergo such an important change.

 

 

DATE:    Tuesday, February 18
PLACE:  Maggiano’s Little Italy, 3106 West End Avenue, Nashville
TIME:    11:30 a.m. to noon – Registration and networking
Noon to 1:00 p.m. – Lunch and program

COST: $35 for NAMA members / $45 for non-members
Complimentary Parking

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All of our Healthcare SIGs are sponsored by Sullivan Branding.

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Rebecca Climer is SVP, Chief Communications and Marketing Officer for Saint Thomas Health. In this capacity, she oversees the marketing, PR, internal communications, interactive communications, and advertising functions for the system. Rebecca received her Bachelor of Arts and Master of Arts Degrees from Oklahoma State University.

 She began with Saint Thomas Health working at Middle Tennessee Medical Center (now Saint Thomas Rutherford Hospital), in 1980, serving first as Director of Staff Development and eventually as VP for Public Affairs and Planning with responsibilities for customer satisfaction, community relations, volunteer services and physician relations/referral. In 2002, Rebecca became Vice President, Marketing for the newly formed Saint Thomas Health Services and, later, Chief Communications Officer.

Restructuring the marketing function to support STHS’ service line strategy, Rebecca has facilitated the creation of system-wide branding functions, introduced social media to STHS’ communications regimen, and increased internal communications efforts significantly. Rebecca brings her involvement in numerous community and women’s organizations and issues to her STHS role by helping to position STHS as the healthcare organization that is uniquely concerned with women’s emotional, physical and spiritual health.

Over the past two years, Rebecca has chaired the Go Red Movement for the American Heart Association helping to create a national model for cause marketing and led STHS’ community relations efforts establishing strategic relationships with the AHA, Community Nashville, CABLE (women’s networking organization,) the Girl Scouts, and the YWCA. Rebecca serves on the boards of the Council on Aging, New Beginnings Center and on the Communications Advisory Board for Ascension Health.

Rebecca resides in Nashville with her husband, David.

Holiday Party is at Emma

Join us as we celebrate the end of a productive and fulfilling year at our Holiday party. We will have music, fun prizes along with fabulous food catered by Daily Dish along with libations. Someone may even show up in a Santa outfit and let you sit on their lap.

Tuesday December 10 from 5:30-7:30

Emma Bistro, 9 Lea Avenue Nashville

Free parking for everyone

Free for members and $15 for non-members

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November Digital SIG: Jay Baer and WOMMA

What is Word of Mouth marketing and how can it help you drive revenue and profit? Join WOMMA, best-selling author Jay Baer, and the Nashville AMA on a special Nashville exclusive Google OnAir session November 8th as we unlock the power of word of mouth marketing for your organization.

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After a 45-minute discussion with our presenters, we are going to give our most active Twitter followers the chance to ask Jay and Suzanne Fanning any question they wish. Interested guests may send their questions directly to @WOMMA or @NashvilleAMA or use the hashtags #WOMMA or #NashvilleAMA.

Date: Friday, November 8th

Time: 2:00 p.m. – 3:30 p.m, 

Location: Emma Bistro, 9 Lea Ave. Nashville, TN 37210.

This is a FREE event for member and non-members and a link to the live streaming will be provided the day prior.

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Jay Baer is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500.
He was named one of America’s top 3 social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource. He’s also co-host of the popular weekly Social Pros podcast.

Suzanne Fanning is the President of the Word of Mouth Marketing Association. She was an early believer in the power of WOM. By connecting with and empowering consumers (even before all the cool kids were talking about WOM) she was able to unleash the power of worldwide brand evangelism to drive unprecedented results for several global companies.
Fast Company, Ad Age, Forbes, and PR Week have all featured the award-winning programs she helped develop. You may have also read about them in marketing books like How Smart Companies Get People Talking, Brains on Fire, the Secrets of Social Media Marketing , Killing Giants and Groundswell.

November Power lunch with ABC Nashville’s Executive Producer

ABC’s “Nashville” is back and better than ever!

The hit TV show has elevated the city of Nashville as not only the name of the series, but a fundamental character along with Deacon, Rayna and Juliette. This was no accident. Steve Buchanan, the show’s Executive Producer, will take us through the strategic orchestration of the city of Nashville throughout the series. Nan Kelley, from Great American Country, will interview Steve to give the Nashville American Marketing Association crowd an insiders’ view on marketing Nashville the show and the city.

Please note that our event is on a Tuesday this month.

NAMA November Power Lunch
TUESDAY, November 12
Hilton Garden Inn
1715 Broadway 
NASHVILLE

11:00 a.m. – 1:00 p.m.

 

Steve Buchanan is the president of the Grand Ole Opry Group.   The Nashville-based entertainment group is comprised of the iconic Grand Ole Opry, the Ryman Auditorium, one of the nation’s most awarded performance venues, legendary WSM-AM radio station and Gaylord Program Services, Inc.

Buchanan has led the Group since 1998 and throughout his career has been responsible for the development and production of musical productions, albums and television specials and series.  He currently serves as an executive producer of both ABC’s prime-time scripted drama series “Nashville” and GAC-TV’s “Noteworthy at the Opry.”

Buchanan was named general manager of the Ryman Auditorium in 1993. During his time at the Ryman, he directed an $8.5 million renovation of the historic structure, executive-produced such noted musical productions as “Always by Patsy Cline” and “Lost Highway – The Music and Legend of Hank Williams,” and he was the co-creator and executive producer of “Sam’s Place – Music for the Spirit.”  He also executive produced and developed the musicals, “Bye Bye Love – The Everly Brothers Musical” and “Stand By Your Man – The Tammy Wynette Story.”

Buchanan produced the Grammy-nominated Bill Monroe album “Live at the Opry” (1990) and Monroe’s “Cryin’ Holy Unto the Lord” (1991). He also produced numerous television specials, including CBS’ “Grand Ole Opry’s 75th: A Celebration” and the A&E special “Grand Ole Opry: 75 Years in the Making.” During the Opry’s 80th Anniversary celebration, Buchanan was responsible for the show’s monumental return to Carnegie Hall in November 2005 as well as the associated GAC-TV special and the Sony Music DVD release.  In 2009, Buchanan helped organize, and served as executive producer of, another GAC-TV Special “Country at the White House”.  He also executive produced “Grand Ole Opry Live” for CMT-TV and GAC-TV from 1999 until 2011.

Buchanan earned his bachelor’s and master’s degrees in business administration from Vanderbilt University. Buchanan received the 2012 Outstanding Service Award from Vanderbilt’s Owen Graduate School of Management.  He serves as president of the Opry Trust Fund and is on the board of W.O. Smith Community Music School and is the immediate past chairman of the Country Music Association Board.  He is an alumnus of both Leadership Nashville and Leadership Music.  Buchanan is a member of the Academy of Country Music and the Recording Academy.

A native of Oak Ridge, Tenn., Buchanan is married to Ree Guyer Buchanan, a music publisher.

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NAMA’s October Power Lunch: The Passion Conversation with Geno Church

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business and The Passion Conversation is about how to get people to fallpassionately and madly in love with your organization or cause.

Geno Church is the Word of Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a pathfinder for the firm’s clients. He’s walked down the path with Fiskars Brands, Best Buy, Colonial Williamsburg Foundation, the American Booksellers Association, Charleston Parks Conservancy, the U.S. Office of National Drug Control Policy, Love146 and Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement).  He likes uncovering the DNA of sustainable word of mouth movements. He’s spoken around the world at places such as the Word of Mouth Marketing Association (WOMMA), the Public Relations Society of America (PRSA), American Marketing Association (AMA) and the World Africa Customer Management Conference.

Geno will mashup the latest in wonky academic marketing research with practical, real world case stories to show how any business can spark and sustain word of mouth marketing.

Attendees will learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business.

Geno will also be on hand to sign his latest book. You can buy the book on the registration page and pick it up when you check in!

NAMA October Power Lunch
Thursday, October 3rd
Hilton Garden Inn
1715 Broadway 
NASHVILLE

11:00 a.m. – 1:00 p.m.

 

2013-14Sponsors

AMA’s Marketing Training Boot Camp Comes To Nashville!

The ability to effectively develop the elements of a marketing plan is a critical success factor for marketing professionals, business managers and entrepreneurs. NAMA is proud to host AMA’s updated Marketing Planning Boot Camp™ in Nashville on April 17-18. You don’t want to miss this professional development opportunity that will give you the foundation to create a dynamic marketing plan of your own. During the program you will work with peers in a small group setting under close supervision of an expert in marketing plan development. Each group will create a marketing plan for the case study company specified at the beginning of the session.

The Marketing Planning Boot Camp™ instructor will operate in a consultative mode with each small group to coach them on creating a unique high quality marketing plan for the case study company. On the second day, each team will present highlights of their plan to the full class and will receive constructive suggestions, critique, and feedback from the instructor. Upon completion of the Marketing Planning Boot Camp you will have the tools and the confidence to begin doing marketing planning in your own organization.

What You Will Learn:

  • Why a marketing plan must effectively fit in with the overall business planning process and how to ensure it does so.
  • What constitutes an effective marketing plan.
  • How to effectively create and apply:
    • A situation and competitor analysis
    • Marketing objectives, action plans
    • Market segmentation, target marketing, positioning and marketing mix strategy approaches
    • Appropriate metrics to monitor plan success
  • How to articulate an executive report of the marketing plan orally and in writing

At the close of the Marketing Planning Boot Camp™ you will have a complete example of a marketing plan, along with resources that you can use as a process guide when you develop a marketing plan in your own work setting!

Who Should Attend

  • Persons who enjoy learning by doing
  • Individuals who are proficient in marketing or have already completed the AMA Marketing 101 Boot Camp
  • Marketing professionals, business managers, entrepreneurs with a solid working understanding of marketing and who need to develop a marketing plan
  • Recent college graduates in marketing

“I was amazed at how much the Planning Boot Camp opened my mind and changed my way of thinking about marketing strategies.”– Marketing Planning Boot Camp™ Attendee

Click here to for more details, pricing information, and to register for AMA’s Marketing Bootcamps in Nashville!

Cancellation Policy

Cancellations received prior to 4 weeks before the event will receive a refund minus a $75 cancellation fee. Within 4 weeks of event refunds will be granted minus a $150 cancellation fee. There will be no refunds issued on or after the day of the event.

AMA’s Marketing Planning Boot Camp™
April 17-18
Hilton Garden Inn Nashville/Vanderbilt
1715 Broadway, Nashville, TN 37203
4/17/2013 8:00 AM – 4/18/2013 5:00 PM
Register by 3/17/2013 11:00 PM for early registration fee

As always, a great big thanks to our media sponsor, The Nashville Business Journal, and our printing sponsor, Marshall & Bruce.