B2B or B2C? It’s All About B2P!

By Paula Milam, Guest Blogger | 3.8.16

Marketers know every good decision centers on understanding your audience.

This is remarkably true for those in Business to Business (B2B) marketing.

That’s why we, at TruStar Response Marketing, are sponsoring this month’s NAMA B2B Special Interest Group: Create Buyer Demand with B2B Personas featuring Pat McAnally of SiriusDecisions. The event will be held from 7:30-9 a.m. on Tuesday, March 22, at Maggiano’s, located at 3106 West End Avenue in Nashville.

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What exactly is a B2B Persona?

You can think of it as a personal portrait of the decision-maker you want to reach. Not the industry, not the company, not the department, not the title or function – a persona is a portrait of the real human person who will say, “Yes!” or “No.” to your offer.

This person has emotional beliefs, opinions, likes and dislikes, family, hobbies, and community involvement – individual traits that cannot be summed up in demographical statistics alone.

The more realistically you can draw each individual portrait, the more successful your business-to-business marketing will be.

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We talk about B2B and B2C (business-to-consumer) separately, because the roadblocks, environments, and complexities can be quite different.

But in the end, the most successful marketing, the marketing that delivers more sales, is really B2P – business marketing to the PERSON.

In the past, much B2B marketing success focused on differentiating products and services from the competition by communicating clear benefits and features. But technology has changed the game.

In today’s highly connected, digitally prolific marketplace, everything is different. In fact, much of the decision making is made before your prospect may reach out to your business for a quote.

Already, B2C consumer marketers have struck gold by building personas and marketing to the individual needs and wants of the person. Yet B2B has lagged behind.

That’s why NAMA’s B2B Special Interest Group (SIG) invited Pat McAnally of SiriusDecisions to shed some light on the topic and to show how personas work in business marketing.

“Do interviews with your clients,” she urges. “Find out what keeps them up at night, what their pain points are. Then you can begin to have a meaningful conversation.”

McAnally will explain how small, medium, and large B2B companies can jump on board to gain deeper audience knowledge and get more real human people to say, “Yes!”

For details or to register for the NAMA B2B SIG Event, click here.

Additionally, SiriusDecisions, will host its 2016 Summit at Gaylord Opryland Hotel May 24-27. Learn more here.

4 Reasons You Should Attend the March Power Lunch

By Melinda Hudgins Noblitt | 2.25.16

Palliative care is quite possibly the least “fun” topic to discuss – and yet, it’s one of the most important conversations you’ll ever have in your life.

In less than a week, NAMA will bring together Sloane Scott, Vice President of Communications for Narus Health, and Gretchen Napier owner and CEO of LifeLinks Care Management, to share the importance of having these oh-so-necessary sensitive conversations.

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If you’re still on the fence about RSVPing, we have 4 Reasons You Should Attend the March Power Lunch:

  1. You’ll learn how to prepare now for what could happen later.
    Here’s the thing: crisis never comes at a good time. How many times have you gotten a flat tire during a casual Sunday afternoon drive? I’m willing to bet never. Instead, it happens when you’re already late for a meeting. Bonus points if it’s raining outside.Just as you should plan ahead by regularly inspecting (and yes, Dad, rotating and balancing) your tires, so should you have a game plan for a potential crisis.When crisis strikes, decisions have to be made quickly, and let’s face it, no one makes good decisions under that kind of stress.Creating a plan of action also allows the patient to be involved in the decision-making process.“Most of us feel really strongly about being in control of our lives, and if we wait until something bad happens to us, we don’t always get to participate in those decisions,” Napier said.

    “Whoever is going to be making decisions with you and for you (should) talk about it when not in crisis, so everyone can really understand the values behind it.”

    Sometimes the conversation is as simple as “Do you want a feeding tube?” But more often, it’s more of a gray area, Napier explained.

  2. Passion abounds.
    While Scott and Napier are in different healthcare specialties, they share a commonality: passion.Five minutes with these ladies, and you’ll fully understand that this is their life’s work.As someone who has been a professional patient on and off for 20-plus years, Scott knows a thing or two about the “patient’s perspective.”“If I can help change the life of one patient, one family, or one caregiver that is given a diagnosis like this – one who doesn’t understand what the options are or who is going to fight for them – that’s a huge thing,” Scott said. “That’s being able to take passion and turn it into a mission, and that’s really how I (arrived) at Narus Health. That’s why I’m here.”Napier’s story is a little different; however, she maintains the same desire of helping others. What began as volunteer work in high school and has evolved into empowering families to take back control of their lives.LifeLinks’ mission is to change the aging process from one of fear, institutionalization, and confusion to one of laughter, reconciliation, and good memories.

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  1. The 40/70 Rule is real.
    Conversations should start once adult children turn 40 years old or parents reach the 70-year mark.“That seems really young, but your odds of needing that information increases over those ages,” Napier said. “It’s really never too soon to have it, but it gives people a good goal to know that ‘Yes, now it’s time.’”She says there are five categories to consider:a. Socialization
    This is a good way to get the conversation started. Most folks underestimate the value of socialization, but it keeps people cognitively intact. When a parent can no longer drive, who will they continue relationships with others? Maybe that means utilizing Uber or hiring a driver – or maybe it means moving into an independent living facility.b. Daily activities
    From buying groceries to taking medicines to bathing, daily living becomes less routine and increasingly more taxing. Ask your parent how he/she would like to handle those types of activities.c. Medical Care Management
    Whether your parent has one doctor or five doctors, managing appointment after appointment can become overwhelming. Who can schedule those meetings and drive your parent to them?

    d. Driving
    This is a big category, and it’s helpful to talk about now. Ask what criteria should be used when your parent is no longer in a position to drive.

    e. Housing
    Many people are adamant about staying in their homes “no matter what.” But 24-hour care can become quite expensive, especially when compared to the cost of an assisted living facility.

    “The sooner you have these conversations, the less scary it is,” Napier says. “We can give you tips for how to do it. Don’t be afraid to have the conversation.”

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  1. Spend your time doing what’s important to you.
    From the moment a doctor presents the diagnosis, everything becomes a blur – and then you’re in limbo land for about two weeks, Scott explained.“I want to narrow that window; it should be less than 48 hours,” she said.“Help me understand everything about you, not just the illness, but what’s important to you physically, mentally, emotionally – all the things that matter – and what that means for your illness. Then let’s help you figure out your fast-forward. When you’re fighting something like this, it isn’t about the illness; illness is only one piece of it. But everything in your life becomes time-based.”Narus Health will utilize technology to deliver personalized palliative care by creating a care platform that works very easily with existing systems.“What’s missing from healthcare is the humanness of it all,” Scott says. “What’s meant to be a profession based on taking care of people has become a transaction experience. This is a chance for us to change the way we treat people with serious illness.”

Register for the March 8 Power Lunch here.

DECA Needs YOU to Volunteer!

By Courtenay Rogers, NAMA President | 2-23-16

NAMA is filled with some of the most influential business professionals in Middle Tennessee, and we’d like to share a wonderful volunteer opportunity with our members (and our future members).

In April, DECA will host its International Career Development Conference in Nashville, bringing approximately 17,000 high school students to the city.

These high-achieving, business-minded students will be participate in DECA’s Competitive Events Program, in which they will present projects to business professionals or engage in business simulations.

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DECA offers more than 50 different competitive event categories for students. And in order for the conference to operate properly, 1,000-plus volunteers are needed from the Nashville area to judge and evaluate student presentations.

Students will be competing in a variety of events, including:

  •          Accounting
  •          Advertising
  •          Business Finance
  •          Entrepreneurship (Starting a New Business)
  •          Entrepreneurship (Growing an Existing Business)
  •          Fashion Merchandising
  •          Financial Consulting
  •          Hotel and Lodging Management
  •          Human Resources Management
  •          Personal Financial Literacy
  •          Professional Selling
  •          Restaurant Management
  •          Retail Merchandising
  •          Sports and Entertainment Marketing
  •          Travel and Tourism

Ready to volunteer? Click here for details and then complete the appropriate registration form.

Sample video presentations and answers to frequently asked questions can be found at the site as well, along with an informational brochure.

All volunteers will receive training, breakfast, lunch, free parking at the conference site, and a certificate of appreciation to help document community service hours.

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DECA International Career Development Conference

Date: Monday, April 25, 2016

Location: Music City Center in Nashville, TN

Commitment: (varies by event) 7:30 AM – 6:00 PM; 7:30 AM – 4:00 PM; 7:30 AM – 1:30 PM; 12:30 PM – 6:45 PM

No. of Student Attendees: 17,000

No. of Volunteer Judges Needed: 1,000

Register as a volunteer judge at http://www.deca.org/volunteer.  

Contact Shane Thomas, Director of Competitive Events for more information.

703-860-5000 | shane_thomas@deca.org | www.deca.org

 

About DECA
DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. With more than 215,000 members in 5,000 chapters across 50 states and nine countries, DECA is a powerful instructional program that brings the classroom to life. DECA enhances the classroom experience and empowers the teacher-advisor to make learning relevant with exciting, challenging learning programs that integrate into classroom instruction, apply learning, connect to business and promote competition.  

These programs include college and business partnerships, competitive events, educational conferences, publications and school-based enterprises. They provide the potential for travel, recognition and awards for learning classroom content – a tremendous motivator for student members. As a result, DECA members acquire important knowledge and skills needed to be college and career ready, challenging them to become academically prepared, community oriented, professionally responsible, experienced leaders.  

In its 68-year history, DECA has touched the lives of more than 10 million students, educators, school administrators and business professionals. DECA Inc. is a 501(c)(3) not-for-profit student organization recognized by the United States Congress, the United States Department of Education and state and international departments of education. DECA Inc. receives no government funding.

Trevecca Nazarene University Launches Inaugural AMA Chapter

By Katie Soltas | 2-22-16

Trevecca Nazarene University (TNU) recently founded its inaugural AMA chapter, joining Belmont University and Middle Tennessee State University in NAMA’s ever-growing collegiate network.

Facilitated by NAMA 2014-2015 Collegiate Chair Karen Cronin, with continued coordination by this year’s co-chairs, Camille Brandon and James Sherer, TNU AMA was established by 10 students with a desire to gain a broader understanding of the marketing industry.

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Trevecca Nazarene University AMA Chapter.

NAMA serves as a resource for collegiate chapters to network and learn from marketing professionals by encouraging attendance at its luncheons and mixers, in addition to hosting one larger educational event per semester.

On March 24, students will have the opportunity to participate in a roundtable discussion with seasoned Nashville marketers.

“Seeing how excited all of the Trevecca students and faculty leaders were at their inaugural meeting reminded me that there are lots of college students in the Nashville area who want to become marketers one day,” Brandon said.

“It’s our job as members of NAMA to bring the next generation up to speed on how our marketing world has evolved.”

Members of the newly-formed American Marketing Association (AMA) chapter at Trevecca pose before attending a recent NAMA luncheon. From left to right: Nicole Gayters, Samantha Thompson, Molly Vinson, Chad Aiken, Michael Foster, and Dr. Philip

Members of the newly-formed American Marketing Association (AMA) chapter at Trevecca pose before attending a recent NAMA luncheon.

Led by TNU Marketing Professor Dr. Roy Philip and Chapter President Samantha Biggs, TNU AMA hit the ground running in late 2015 with three goals: build its membership, serve the Middle Tennessee community, and help its members land desirable internships and employment.

In addition to recruiting members through social media, distributing flyers throughout campus, and speaking to TNU marketing and communications classes, the group has also partnered with Rest Stop Ministries (RSM), a nonprofit providing the first long-term facility for Tennessee sex trafficking victims.

In 2015, RSM opened the doors to its Restoration Home as a safe haven for victims, with the vision to soon implement a two-year residential restoration program.

As part of TNU AMA’s annual project, Biggs and her team have been working with RSM to develop a logo and brochure, and enhance its social media strategy to garner more volunteers and increase awareness about the organization’s mission and accomplishments.

TNU will showcase the RSM project to a global audience at the AMA International Collegiate Conference in New Orleans March 17-19, where the group will compete in several categories including a social impact video about the chapter’s work.

“Even if we don’t win, it’s great presentation practice for us,” Biggs said. “We hope to improve our networking skills and also learn tips on improving our chapter from others at the conference.”

When asked about her ideal career, Biggs said, “I have always wanted to work in marketing within the music industry – whether it’s at a record label, doing social media for musicians on tour or working in public relations for festivals like ‘Bonnaroo’ or ‘Live on the Green.’ I want to help artists achieve their dreams!”

Before Biggs graduates, she hopes to recruit and elect new board members for next year and help her peers network with the NAMA community to find jobs after graduation.

“The Trevecca chapter members are a shining example of what we have to look forward to when this generation of college students enters the workforce,” Brandon said. “They will inspire us as we are teaching them the ropes.”

Telling Your Brand Story

By Melinda Hudgins Noblitt | 2.9.16

From the second David Hutchens spoke his first words at NAMA’s February Power Lunch, he immediately captivated the entire room.

He is, after all, a storyteller.

Hutchens was there to share insight into organizational narrative, or “Telling Your Brand Story,” but it became so much more.

It evolved into a growing experience for everyone involved, and I’d be hard-pressed to find someone who didn’t leave the luncheon inspired.

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Storytelling has been around for some 30,000 years, but more recently, companies are learning to utilize that art as a means of branding.

In fact, that’s where Hutchens excels – as an author, business writer, and learning designer who “creates communication solutions for The Coca-Cola Company, Wal-Mart, IBM, GE, Nike, L’Oreal, Dannon.” The list goes on.

“Knowledge is not data,” he said. “Wisdom is hard stuff that can’t go into an Excel sheet.”

We, as marketers, are curators of our organization’s brand identity, Hutchens explained.

“What’s your story?” he asked. “If someone asked you that, what would your answer be?”

You could almost see the wheels turning in everyone’s heads. The sheer volume of brain activity taking place during the hour long lunch could’ve powered the entire Hilton Garden Inn for a full month.

“Strategic storytelling is not about public speaking, it’s about telling certain stories at the right time for the purpose of building a brand,” Hutchens explained.

With that, he launched us into an activity, an assignment of sorts, which involved an index card, a (brief) moment of contemplation, and a buzz of excitement:

  1. What are you an advocate for? What’s your purpose?
  2. Think of a moment or experience that placed you on this path.

Hutchens then told the story of Ernest Hemingway’s six-word novel:

For sale: Baby shoes, never worn.

You can guess assignment No. 3: Write a six-word story.

Once written, we were to hold it in front of our chests, facing outward, and walk around the room introducing ourselves to one another.

“Stories don’t exist in a vacuum, in isolation,” Hutchens urged. “Network. It draws people together and brings it to life.”

Some folks created a six-word novel that described their professional lives, while others opted for a more personal approach.

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“Healthy environment. Eliminate negative people.” – Priscila Faester

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“People crave connection. I give that.” – Chris Raines

It was both incredibly vulnerable and exhilarating, and Hutchens explained why.

“If you were to take a brain scan while telling a story, it would light up like a Christmas tree,” he said. “If you were to scan the listener’s brain, it would be almost identical.”

He went on to tell about Paul Zak, who has explored the neuroscience of empathy.

So which stories should you be telling?

Hutchens says there are 4 Core Stories:

  • Identity
  • Vision
  • Values
  • Change & Learning

No two stories should look alike. As the curator of our individual brands, our ultimate destination is the future.

“What does innovation look like at your company?” he inquired. “Establish principles for what action looks like in this organization.”

Invite clients and employees to share their stories to create a narrative dialogue.

“What is the journey you’re inviting people into?” asked Hutchens.

If you’re interested in learning more, check out Hutchens’ new book Circle of the 9 Muses.

How Will Marketing Automation Add Value?

By Christopher Davis, Guest Blogger | 1.31.16

Earlier this month, NAMA hosted a panel, “Marketing Automation for Lead Generation,” moderated by Virsys12’s CEO and Founder Tammy Hawes.

Representatives from national email solutions provider Emma, Oracle Marketing Cloud/Eloqua and Bytes of Knowledge, an award-winning Middle Tennessee technology consultancy, all weighed in on the topic of how marketing automation generates sales.

While the audience was treated to a variety of different perspectives and opinions, one common theme emerged: If you don’t use marketing automation effectively, your competition will.

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Most of us realize that strategy comes first, and content is king when it comes to marketing.

Marketing automation offers a tool to increase the potential of the right content reaching the right person at the right time. Personalized marketing and the qualification of who is consuming your content are both essential for sales conversion.

Here are just a few of the insights the panelists shared:

Julie May, CEO, Bytes of Knowledge:
– “Marketing attracts, Sales closes.”
– “Look for marketing partners that complement what you do, and stop treating them like competitors.”

Christopher Lester, VP of Sales, Emma:
– “Lead scoring is an art and a science.”
– “64% of customers say brand experience is more important than price.”

Patrick Brenner, Enterprise Application Sales Manager, Oracle Marketing Cloud:
– “You automate to create efficiencies down the road.”
– “International data panel predicts 50x the amount of data in 5 years. Automation is essential to send the right message at the right time if you are scaling up.”

Tammy Hawes, CEO, Virsys12:
– “If you are scanning business cards and pulling the data into a spreadsheet to make calls, that is not marketing automation.”

Research shows that customers are engaging in content long before they ever speak to a salesperson, so having a tool to deliver relevant content and respond based on the potential lead’s choices and actions is a must.

Not only should your marketing automation system deliver content, it should also capture a history of the consumer’s engagement across all of your content sources.

When the potential customer is finally ready to talk to Sales, your marketing automation dashboards should reflect what has been important to them. This shortens the sales cycle and in turn, may lead to greater revenue from the sale.

None of the panelists recommended going out and buying the hottest marketing automation tool immediately. Instead, they emphasized the importance of determining the right strategic growth steps for your organization.

As one attendee tweeted, “Love that these panelists are not self-promoting; they are talking about things that matter to the audience.”

Having worked in sales throughout my career, I have seen good and bad relationships between Marketing and Sales, and varying degrees of alignment.

To help bridge the gap, some organizations are now adding new “Lead Generation” or “Sales Enablement” departments that sit between the two in order to analyze data and keep overall efforts and strategies in line.

In the best cultures, Marketing and Sales align to collectively provide value to potential customers, collaborating on what steps have been taken and what is next. Dysfunctional organizations “point fingers” at each other when questioned on added value and results.

But now, with the help of marketing automation and the ability to score and grade leads, marketing teams can reflect both the quantity and quality of the leads being passed to their sales counterparts. In these kinds of collaborative cultures, sales people like me can spend more time talking to people who actually want to hear from us.

In addition to the importance of aligning incentives for Marketing and Sales, one of the clearest takeaways of the day was that a culture of embracing positive change has to exist to really get value from any marketing automation tool.

 

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Christopher Davis is director, client engagement for Virsys12, an award-winning Salesforce Silver Consulting Partner focused on healthcare innovation nationwide that offers integration for a variety of marketing automation software products including Emma email and Oracle’s Eloqua. Additionally, Virsys12 is a certified implementer of Salesforce’s Pardot platform. Contact Christopher today to learn more: christopher.davis@virsys12.com.

 

January Power Lunch was a success, just ask Twitter

By Courtenay Rogers, NAMA President | 1.12.16

We had a packed house for the first Power Lunch of 2016.

It focused on Marketing Automation with some of the most well-known thought leaders in this industry, including our moderator Tammy Hawes, CEO and Founder of Virsys12, a Salesforce Consulting Partner.

Tammy is influential in the Nashville technology industry and is one of the most down to earth and engaging professionals I’ve met in this town.

She did such a great job keeping our panel on track with relevant questions and offered her own insight and expertise at appropriate times.

Our panelists included Christopher Lester from Emma, Julie May from Bytes of Knowledge and Patrick Brunner of Oracle.

I’ll be honest with you: I’m always a bit worried that no matter how much we ask our speakers not to pitch their companies that they will do just that.

Thursday’s lunch was not at all filled with sales pitches, but instead our speakers shared copious stats on marketing automation and painted a very clear picture about the importance of not just understanding what it is, but getting your team on board with using a tool to help with automation.

I could have listened to these people talk for another hour.

Our audience is super engaged and always offers the best insight via Twitter, in my opinion. Here’s just a taste of what our attendees shared that day.

Feel free to look up #nashvilleAMA to see the whole conversation. Join us next month as we discuss how to tell your brand story.

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NAMA President: This group is on fire!

By Courtenay Rogers, NAMA President | 1.5.16

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There is no question Nashville is part of the “it city” movement.

Our city was recently named the top destination of 2015 by Travel + Leisure readers, beating out international hot spots like Adelaide, Australia, and Korea, as well as domestic cities New Orleans and Detroit.

NAMA is capturing that momentum and moving full speed ahead.

Our year officially started in July and kicked off with a sold-out mixer at Amerigo of 100 marketing professionals, students, and thought leaders gathering for good company and great food.

Speaking of Amerigo, they are our mixer sponsor and have done an amazing job with all of our mixers, treating us to lavish appetizers, and top-notch service.

The best part about these events is the genuine connections that actually happen over cocktails and handshakes.

Our Power Lunch series launched in September with a panel discussing experiential marketing, then continued with programming that included innovation in video and engagement through passion.

Our Special Interest Groups (SIGs) offered multiple, excellent events in the areas of B2B marketing and Healthcare marketing.

Our membership committee coordinated monthly coffees for folks who may be interested in joining NAMA. In fact, we added quite a few members over the past six months!

One of our newest sponsors, Alcott Whitney, has been working diligently behind the scenes helping us to analyze our data and engage our members more effectively from a communications perspective.

We’re getting geeky, learning more about using Google Analytics and integrating our vast collection of tools.

NAMA has more than 380 members, and our programming, networking, and educational opportunities have been abundant in 2015. This year is sure to offer even more!

Our research committee continues to ask event attendees and members what most interests them, and our programming reflects their feedback.

Marketing automation is a hot topic and was chosen as the theme for our Jan. 7 Power Lunch that includes quite an impressive panel of experts in the field.

NAMA is one of the most robust chapters of the American Marketing Association (AMA), and the national chapter offers local chapters like ours extensive support with weekly training calls, virtual events, case studies, and white papers.

President Elect Jamie Dunham is taking a handful of our board members to the AMA Regional retreat in Birmingham at the end of January to learn best practices from other chapters in the area.

We’re excited to support one of our sponsors Emma again in 2016 as a partner in their second annual Marketing United conference this spring. Keep your ears open for special discounts and volunteer opportunities for what will be one of the most inspiring marketing events in Nashville.

We’re all about supporting the Nashville community and are very grateful for the support that our sponsors offer us and our members.

Being President of NAMA is an honor and a privilege, and I’m truly excited to see what 2016 brings for our members, guests, and volunteers. Thank you for a wonderful 2015 and cheers to a productive and positive new year!

Ten Things You Should Know about NAMA

By Jamie Dunham, NAMA President-Elect | 12.29.15

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I am a sucker for Top Ten lists, and 2015 has been a good year at the Nashville AMA chapter, so I thought it would be helpful to reflect on the Top Ten Things You Should Know About NAMA:

  1. Informed Marketing Insights
    Our members say that learning the latest marketing trends is one of the top member benefits. To ensure that learning continues, our NAMA Programming team spends hours juggling calendars, contacts, hot topics and research to bring us programming from informed leaders in their fields.Some of the topics from 2015 Power Lunches have included Experiential Marketing, Video Innovation, Non-Profit Marketing, Marketing to Women, Social Media experts and Sports Marketing leaders. Each speaker provided current information and insights not found by just reading blogs or reading books, and they were very generous in sharing their current experience in their fields.After the 2015 Super Bowl, we heard from Nissan on its approach to the Super Bowl campaign from enlisting top bloggers early-on to actual advertising and social media, and we were able to hear first-hand results.
  1. Shared Expertise
    At NAMA, we have hosted member-only events that provide shared expertise in a variety of subjects from how to hone your presentations to how to deal with clients. Karl Sakas, an agency consultant and business coach, met with us this month to provide his insights on creating great client relationships and how to deal with difficult client situations.
  1. Category Knowledge
    We have several special interest groups within NAMA that provide excellent programs targeted at specific categories – Business to Business, Healthcare Marketing, Non-Profit Marketing, Technology Marketing and our newest group Research. Our Healthcare group regularly brings in market leaders like Rebecca Climer, SVP of Marketing and Communications at Saint Thomas Health to discuss their marketing strategy. Research hosted a round table as their initial event this year.  And our B2B group brought in Gannett to talk about marketing strategy.
  1. Relationships
    NAMA is an extremely welcoming group. With the growth in the Nashville marketing community, NAMA provides a home for marketers where they can make peer relationships not available elsewhere. Getting involved, attending meetings and working on committees provide opportunities for marketing relationships that live beyond your current job.I have several close friendships with persons I have met through NAMA. These relationships have made my life richer and my professional life more relevant. I count on these friends for important advice, special insights and referrals to specialists I might not know.
  1. Inside Scoop
    I have a friend who always says, “What’s the scoop?’ Well, when you are involved at NAMA, you have inside information on business changes, corporate changes and new jobs. This information makes your cocktail conversation richer, and friends will look at you as the “person in the know.”
  1. National Perspective
    NAMA is part of the American Marketing Association, a national organization that provides an array of resources (also a top member benefit). Its website provides excellent resources, events, webinars, publications, and content helpful to marketers. Take a minute to read The AMA’s Top 10 Marketing Stories of 2015.
  1. Local Leaders
    Where else are you going to meet some of Nashville’s top marketing leaders? We host top leaders across all disciplines and brands. In our friendly and inclusive environment, we encourage NAMA participants to learn from these leaders. And, many times, these leaders are looking for talent. Win-win!
  1. Experience and Career Growth
    We encourage all volunteers and board members to add their NAMA experience to their resume and LinkedIn profile. NAMA is a great way to gain leadership experience and to build competency in a different marketing discipline. Prospective employers are always interested in your passion for your industry and participating in NAMA is a great way to exhibit that passion.
  1. Valuable Partnerships
    NAMA has been asked to participate in several other marketing events throughout 2015. We provided volunteers to Emma’s Marketing United Conference and the Fuel Lines New Business Conference.In exchange, discounts were available to our members. These conferences were highlights of the marketing year in Nashville and were enjoyed by our members.
  1. Networking
    I left networking for the end of the list. Most people say networking is an important benefit to participation in NAMA; however, I think participation is the key to networking.Just showing up at a meeting, collecting business cards, and pestering people for coffees and lunches is not effective networking.Networking comes from really engaging with fellow members, getting to know about them on a personal level and working/learning together provides the foundation for real and sustained networking. I’m confident that many of my fellow members will join me in this insight.Getting to know folks at NAMA is easy. We provide many venues – monthly coffees, monthly mixers, breakfasts, lunches and parties. So jump in!

If you are not currently a member of NAMA, 2016 might be a good time to join so you can enjoy more NAMA benefits. By the way, 95 percent of our members say they are satisfied with the NAMA membership.

NAMA, SMPS join forces to present: Seven Secrets to Persuasive Communication

By Melinda Hudgins Noblitt | 12.22.15

How well can you persuade people?

Think about it for a minute. Is it something that comes easily to you, or are you constantly struggling to convince everyone that your ideas are good, solid ideas?

Your ability to communicate persuasively will likely have greater impact on your organizational and personal success than any other factor.

Conventional communication methods apply only a fraction of the available power to persuade people, but a new scientific approach can help you achieve desired outcomes a higher percentage of the time.

NAMA and the Society for Marketing Professional Services – Nashville have joined together to present Seven Secrets to Persuasive Communication on Thursday, Jan. 14, at The Bridge Building.

 

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Presented by Chuck Roberts, president and CEO of Performance Management Group, Inc. (PGMI), this session will demonstrate these principles while explaining the underlying science.

Additionally, it should arm you with practical techniques you can immediately implement to achieve superior results and enhance your visibility and value within your organization.

Register for the event here.

NAMA members, meet SMPS-Nashville
Both NAMA and SMPS-Nashville are strong organizations independently, so the idea of creating a partnership was a no-brainer, says Kelsey Koper, SMPS-Nashville president.

“Like NAMA, SMPS is also a marketing-focused organization, and we felt creating a partnership with NAMA on an event would provide an additional educational opportunity for our membership as well as broader exposure to the marketing industry as a whole,” she said.

SMPS is a not-for-profit organization established to promote research and education for a greater understanding of the role and value of marketing in the Architectural / Engineering / Construction (A/E/C) industry.

“My goal is for this partnership to help create cross-industry connections and therefore sharing of ideas and best practices,” Koper added.

Her goal is very much in line with the Nashville Chapter’s mission: To be the premier source for education, information, and resources in marketing professional services for the built and natural environments.

Koper explained how joint programs like the one in January also work to expand the reach of each organization and their potential membership pool, while also offering additional networking and education opportunities.

Still not convinced? Learn more about SMPS-Nashville here.