Red Letter Day Shares What Women Want, What They Really, Really Want

By Melinda Hudgins Noblitt, Blog Editor | 8.28.16

If you weren’t one of the 150 people who attended Red Letter Day earlier this month, you missed quite an event!

NAMA President and owner and founder of Brand Wise, Jamie Dunham, along with her impressive lineup of speakers, provided research and anecdotes that proved both informative and eye-opening.

2016 Red Letter Day

Did you know 100 million women control 85 percent of all consumer purchases? It’s called the Lipstick Economy. And while some companies have figured that out — like Dove and Organic Valley — others are missing the mark big time. *Cough, BIC, Cough*

Don’t take my word for it; have a look at what industry leaders had to say about the event:

Claire Crowell penned a piece in The Tennessean for 12th & Broad, sharing her 5 things I learned at Red Letter Day.

Fellow NAMA Board Member, Knight Stivender, shared her thoughts in her blog post, Red Letter Day: A Marketing Conference Peggy and Joan Would Have Appreciated.

Emily Tucker, director of marketing for Gigi’s Cupcakes who spoke at Red Letter Day, also wrote a guest blog for Nashville Business Journal, titled The state of marketing to women and why it’s important.

Be sure to check out photos from the event published by Nashville Business Journal and this pre-event interview with Jamie Dunham by Nashville Post. 

Oh, and let’s not forget Twitter.

And if you’re still not convinced that it’s time to start paying attention to what women want, there are always cold, hard facts: 2016 Red Letter Day Research – Brand Wise.

Member Spotlight: Jeffrey Horne

Jeff Horne Head Shot

Jeffrey Horne
Communicator in Chief, Rustici Software
Co-founder/Director, Moxie Flock Social Media Marketing

IT Specialist, NAMA Communications Committee

What prompted you to join NAMA?
A couple of years ago, my good friends, Knight Stivender and Courtenay Rogers, who were on the NAMA board (and still are), were looking for somebody to help with the technical side of Communications. They asked me if I’d be the co-chair of Communications, and of course, I jumped at the opportunity.

You currently serve on NAMA’s Board. Why did you decide to volunteer?
My skillset naturally lends itself to the role that I play in NAMA as IT Specialist. I’m a marketer, but I also have a considerable amount of tech skills — that means I can fill a particular gap at NAMA that not a lot of people can.

I also love meeting new people, and hearing the story of people’s lives (personal and professional). I love spreading the word about how helpful NAMA can be to other marketers, and connecting people to resources that can be helpful from a career standpoint.

What has been your proudest moment in this role on the NAMA board?
When I first started as Communications Co-Chair, we realized that our website needed an overhaul. I managed the process of the redesign and coding of our new/existing site, made sure that it was easy to update, and ensured that it promoted the material that we find useful.

As a volunteer, coordinating the design of a brand new site wasn’t a small task, but it was definitely worth it.

How has NAMA impacted you professionally?
NAMA has allowed me to meet a lot of new people, and opened a lot of doors for me. The simple fact of being involved with NAMA means that you have a wide network of resources from which to pull. Being involved with a professional organization like NAMA means that networking, learning, and growing become much easier.

What differentiates NAMA from other groups?
I was recently asked to represent NAMA on a panel about various professional groups in Nashville. One of the questions was “If your organization were an animal, which would it be?” I thought about this question a lot, because it’s a weird question. For two reasons, I came to the conclusion that NAMA would be an elephant.

  1. Elephants find food together. When they need resources, they pool together and figure it out collectively – just like NAMA.
  2. Elephants raise their young collectively. When a new member is added to the group, the entire group chips in to make sure the new family member is safe and taken care of – just like NAMA.

Can you share a memorable experience from your career thus far?
Going to the regional retreat in Charlotte, N.C. was a lot of fun — I was able to meet a lot of other regional NAMA board members, and share a lot of ideas.

But, the most memorable experiences that I’ve had are the honors that have been bestowed on me. They align directly with my time on the NAMA board. In 2014, I was honored to win the Nashville Business Journal’s CMO of the Year award, and in 2015, I won the Nashville Tech Council’s Marketing Innovator of the Year award.

There really aren’t words for how good it feels to be recognized for hard work.

Why would you encourage others to join and volunteer with NAMA?
NAMA is the best organization in Nashville that helps with educating, connecting, and providing resources for marketers in Nashville. The events, mixers, and opportunities that NAMA opens up for marketers is unmatched in Nashville.

Whether you’re a seasoned marketer or new to the city/profession, one of the most valuable things that you can do for your career is to get involved with NAMA.

Incoming NAMA President: Get Ready to Have Some Fun!

By Jamie Dunham, NAMA President | 7.24.16

Happy New Year, NAMA!

It seems a little funny to say, “Happy New Year,” but for the Nashville Chapter of the American Marketing Association (NAMA), it’s a New Year, and our talented new board has been busy with plans for new NAMA year 2016-2017.

www.public-domain-image.com (public domain image)

So in the spirit of the season, let’s throw some confetti and thank last year’s leaders for a great foundation on which to grow. And let’s countdown this New Year with some new goals and initiatives – because that’s what marketers do.

Here are some of the changes in our new year:

New Venue for Our Power Lunches
That’s right, we are moving our lunch meetings to the fantastic City Winery venue that will well accommodate our speakers and programming with state-of-the-art staging and audio-visual.

And we will have discounts for Lyft to get us there in style.

Our Hospitality Chair Teresa Faust is working with her group to get us ready for our first Thursday Power Lunch on Sept. 8. And our programming committee led by Ann Howard is planning smart insightful speakers.

New sponsor Relationary Marketing will create podcasts with our speakers to allow us to know them better.

The First NAMA JAMA
What’s your jam? Ours is The One Hitters, a fun One Hit Wonders Band, where NAMA member Peter Cronin and his band mates rock out.

2016 NAMA JAMA Graphic

So “Baby Come Back” to our NAMA JAMA Mixer on Aug. 9 at Stagepost. You like it “More Today than Yesterday,” and you’ll be “Fallin’ in Love” with NAMA and your new friends.

Mixing Up Our Mixers
After NAMA JAMA, we’ll be hitting the road for our mixers, exploring offices of some of the top marketing groups in town and visiting some interesting businesses in town.

A big thanks goes to Lynn Bennett’s membership team and the Grand Mixer Bill Selph for getting us out on the town.

Also, look for impromptu invitations to pop-up events for drinks in a popular watering hole.

Serious about SIGs
President-Elect Lori Whitbey and the SIG chairs are working on new SIG events for B2B, Healthcare, Non-Profits, Marketing Technology, Research and Collegiate Relations.

Get to know our SIG Chairs – B2B’s Paula Milam, Healthcare’s Andrea Gillotte, Non-Profits’ Bob Duthie, Marketing Technology’s Knight Stivender, Research’s Sheila King and Collegiate Relations James Scherer and mark your calendar for your favorite group.

We will also be extending the invitation to members interested in SIG start-up events in new categories like entertainment.

Free Member Events
Sometimes we just like to roll up of sleeves and learn some new things.  Sponsorship’s chair Austin Harrison is working with our sponsors on some casual member-free events to allow us to learn some new skills. Stay tuned.

Our Sponsors are leading the way in making our year successful. We thank each of them for their contributions.

And our treasurers Jason Hoard and Jeff Peden are keeping us fiscally responsible. Oh, and they love a good party.

Our historian Julie McReynolds is providing continuity, and our secretary Kurt Kirton is working on updates to our Job Board.

Our Communications team, led by Melinda Hudgins Noblitt and our Social Media team chaired by Elizabeth Duffey, will make sure you are informed with new blogs, a newsletter, website updates, and social media. Mark your calendars!

And our Volunteer team chaired by Tim Earnhardt will make sure you find a place to plug in.

Our goals are pretty simple: this year is about making long-lasting marketing friends, learning some audacious new skills, and having a little fun.

Goals

Please take the time to make new friends at NAMA. Instead of just coming to “network,” wouldn’t it be great if you got involved, made lasting relationships, learned some new skills, and found great business partners?!

That’s something to toast about! Happy New Year, NAMA!

 


jamiedunham

Jamie Dunham is 2016-2017 President of Nashville AMA. She is founder and president of Brand Wise, a brand strategy firm with a focus on building culturally relevant brands. She authors the popular blog Lipstick Economy offering perspectives on marketing to women. Brand Wise is hosting Red Letter Day, a one-day marketing to women event on August 5. 

GS&F Promotes Gregg Boling to President

Editor’s Note | 5.23.16

Gregg Boling, formerly Executive Vice President of GS&F, has been named agency President. Boling, who joined GS&F in 2011, has led several successful growth initiatives for GS&F and will continue to shape the future of the agency as it expands.

Gregg Boling

“Gregg has been a very successful change-agent and leader for our organization,” said agency CEO Jeff Lipscomb, who will continue in his role as CEO. “He deserves this promotion based on his leadership abilities and success with transitions our company has made in order to meet our growth objectives.”

Jeff Lipscomb

Boling has spent more than 30 years in the marketing communications industry.

His work has been recognized on the local, regional, national and international levels by professional organizations and numerous publications like Print, The Wall Street Journal, Fast Company, Communication Arts and more.

He has worked on numerous national brands like HCA, Jack Daniel’s, Bridgestone, KFC, Saturn, Coca-Cola and more.

An adept team leader and entrepreneur, he spent much of the mid 2000s consulting on national brands from coast to coast on efforts ranging from brand strategy to integrated campaigns and digital strategy.

He brought his unique talents and creative insights to GS&F in 2011 as SVP, Creative Director. Since then, he has led creative, digital and project teams on fully integrated campaigns for Bridgestone and the Tennessee Titans, among others.

Boling has been integral in managing the ongoing evolution of GS&F as the agency pursues its goal of complete, seamless integration between all traditional and digital disciplines.

“I am incredibly honored to receive this promotion to President of GS&F,” said Boling. “Our achievements are driven by the team members and leaders who are dedicated to our long-term vision. I look forward to our continued success and growth due to the agency’s commitment to this vision coupled with the addition of talented new team members across the agency who make us stronger.”

GS&F’s leadership and great work in the advertising community has been recognized with several awards this year.

At the 2016 ADDY Awards, GS&F took home the Overall Best in Show award for their work for 4:13 Strong, a nonprofit organization that helps at-risk young men rebuild their lives.

Additionally, GS&F received twelve PRSA awards at this year’s 2016 Parthenon Awards, a testament to integrated work being led by the public relations department.

These accolades come on the heels of extraordinary growth for the agency, which has doubled in size since 2013, now rounding out at more than 110 employees.

About GS&F: GS&F is a fully integrated marketing communications agency based in Nashville. We take an unbiased approach to discover what is true about your brand and create an experience to reach consumers and drive results.

GS&F provides clients expert marketing, planning, creative, web and app development, UX, and media and public relations specialists under one roof.

The agency serves national, regional and local accounts, including A. O. Smith, Bridgestone, Hunt Brothers Pizza, International Comfort Products, LP Building Products, Nashville Predators, Tennessee Titans, and The University of Tennessee Medical Center.

For more information, visit www.gsandf.com or call 615-385-1100.

Just a Little Gratitude

By Jaylyn Carlyle | 11.26.15

Often, we can get so caught up in life that we experience different aspects of it on a surface level, never really knowing what takes place behind the scenes. Creation exists behind closed doors, sometimes at late hours, and always at an expense of time to the laborer.

NAMA is like this.

And more personally for me, this blog is like this.

Putting together and maintaining a forum of content generation and idea sharing requires meetings, planning, interviews with sources, and hours at the keyboard. It’s involved. And here, everyone is a volunteer.

So, I wanted to take today to recognize my team, because there’s no way the blog would exist without each person who steps up on a daily, weekly, and monthly basis.

It amazes me. I’m truly blessed to have the opportunity to work with such dedicated and talented individuals. Not only that, what I find even more inspiring, is that each person strives. Not only for excellence, commendable on its own, but for new edges of personal growth. Higher, farther, better versions of themselves.

I’m constantly at awe. One should be so lucky to find themselves surrounded with such character.

So, unbeknownst to them, I wanted to introduce each person, without whose help there would literally be no blog. (And on a side note, don’t I have a good looking team??)

 

Justin Crowley

Justin Crowley — Though the newest team member, Justin’s impact makes up for lost time. Not only does he contribute regularly with the content, he’s offered to help on the backend. As any blogger understands, writing comprises a small part of the machine. It’s the technical stuff, the stuff no one wants to do, that demands significant attention. Forever grateful to have him working on our team!

 

 

 

Melinda Hudgins Noblitt

Melinda Hudgins Noblitt — Ya’ll, this girl is my rock. Not only does she turn out pieces one after the other, she’s nailed it from the very beginning. Voice, humor, valuable content…she gets it done. Without all that she does, I would be consumed. Found, sprawled across my desk at 4AM, muttering incoherent phrases about seasonal marketing and storytelling. Thankfully, that’s not the case.

 

 

 

Lisa Buckley

Lisa Buckley — Where to begin about our Comms Chair? Truly, this woman impresses me to no end. From fielding calls and emails to setting up the overall guiding doctrine to working with the board, Lisa is the person who really makes it happen. And it seems like she’s always working on something for the organization. We’re blessed, and I’m honored, to have her support.

 

 

**********HAPPY THANKSGIVING TO YOU AND YOURS***********