The New Era of Social Media: Private Messaging is The Next Frontier

By Tiffany Pack, Guest Blogger | 4.3.17 At their inception, traditional social media channels such as Facebook and Twitter gained wild, immediate popularity. Why? Because they tapped into the basic human need to connect with other people and redefined how we do so. Its spontaneity, with few controls and freedom from the intrusion of advertising […]

Still Fed Up With Millennials? Get Over It.

By Jordan Watkins, NAMA Blogger | 4.1.17 Gone are the days when a singular marketing approach was all that was needed. Today’s marketing campaigns must be able to effectively target more than just a singular audience, generation, or demographic. It’s true, a loyal customer is more valuable and affordable to target than a potential one. […]

Volunteer Spotlight: Knight Stivender

Knight Stivender CEO, Girls To The Moon Director of Client Success, Alcott Marketing Science Volunteer, NAMA Marketing Technology SIG Committee What prompted you to join NAMA? I joined NAMA six years ago when I was transitioning from a career in Journalism to a career in Marketing and Advertising. I found it to be a nice […]

Nashville’s Super Bowl Moment

By Samuel Cowden, Guest Blogger | 2.26.17 The Super Bowl is still quite visible in our rearview mirror, and we have been exposed to the year’s most exquisite examples of advertising. The big game was an opportunity for brands to impress, to excite, and to entice. With advertising spots, even the shortest, running bills of […]

Volunteer Spotlight: Austin Harrison

Austin Harrison Relationship Director, Identity Visuals NAMA Board Member, Sponsorship Chair What prompted you to join NAMA? I started coming to NAMA events shortly after moving to Nashville. My boss recommended it as a great place to learn about the Nashville marketing community. You currently serve (or have served) on NAMA’s Board. Why did you […]