Entries by Melinda Hudgins Noblitt

Driving Home The Less-Is-More Lesson

By Karen Cronin, Guest Blogger | 12.8.16 Like most Nashville drivers, I spend a lot of time these days crawling along in the city’s increasingly crazy traffic, longing for some clear, open road. Stopped dead in a recent rush hour, I was struck by the number of ads for lawyers all around me. Splashed across […]

Time to invest in a CRM system? Here’s how to make it happen!

By Knight Stivender, Guest Blogger | 12.6.16 Are you a marketer struggling to keep up with your customers and would-be customers Are you finding it a challenge to send them the right emails in a timely fashion? Or make sure they see your digital campaigns? Do you know when they’ve visited your website, and do […]

How Starbucks nails (Holiday) marketing – and how to implement it in your brand

By Chelsea Kallman, NAMA Blogger | 12.4.16 Picture this: it’s Halloween weekend, and I’m kind of craving a sweet treat. I’m just having a relaxing evening, scrolling on Instagram, when up pops an advertised post from Starbucks talking up their Frappula Frappuccino. It’s a white chocolate mocha Frappuccino with strawberry sauce added to make it […]

Volunteer Spotlight: Emily Fay

Emily Fay Marketing Manager, Remar, Inc. Secretary (2015) Board Member at Large (2012-2013) Collegiate Relation Chair (2010-2012) What prompted you to join NAMA? I moved to Nashville in 2007 on a whim, I had no job, just my best friend from 3rd grade. As a member of the University of Nebraska – Lincoln AMA chapter […]

NAMA Member Brings Husker Fans Together for a Kick-off with a Cause

By Katie Soltas, NAMA Blogger | 10.30.16 Remar, Inc.’s marketing manager and longtime NAMA member, Emily Fay, simply wanted to bond with a few Nebraska Cornhusker fans during football season without leaving her new home of Nashville. What she started became more than a small group of game day buddies, but a movement that has […]

[PODCAST] Finding your personal value with Jennifer Way

By Chuck Bryant, Relationary Marketing | 10.27.16 Jennifer Way wants to help make marketers their own biggest advocates by revealing their personal value. “Your resume should be the Cliff Notes of your values, not a job description,” Way said. Way is a consultant and president of Way Solutions. Her company has worked with Disney, Amazon, […]

The Cheers Effect

By Chelsea Kallman, NAMA Blogger | 10.25. 16 Sometimes you wanna go where everybody knows your name. If the Cheers television show theme song starts playing in your head then we’re on the right track. Not only is this an incredible TV show, but it’s also a great example of why knowing your customers is […]

Three Easy Tips for Communicating to Your Employees

By Annalise Bandel, NAMA Blogger | 10.19.16 Communication is key in any organization, but one size does not fit all when it comes to actually communicating to your employees. Whether through a social application on a mobile phone, routine email messages, or one-on-one interaction,  it’s important to figure out what works best for your leadership to disseminate information […]

Using Yelp to Your Advantage – How Being Nice Really Does Make a Difference

By Chelsea Kallman, NAMA Blogger | 10.10.16 Working in hospitality you can experience a lot of negative Yelping. The platform has become a place where anyone can be a critic and an expert on food, drink, and experience. Ask anyone who works in the service industry their thoughts on Yelp, and it’s usually described as […]

[PODCAST] Dan Rogers brings stories to life at the Grand Ole Opry

By Chuck Bryant, Relationary Marketing | 10.6.16 Dan Rogers remembers listening to the original Grand Ole Opry radio show with his parents, trying to guess how large the crowd was or debating whether or not there would be a surprise guest. “The Opry was a place you could go to in your mind on a […]