Entries by Knight Stivender

Meet the Research Committee

When most folks think of research, they think of something they were forced to gather for a project once. And they are glad when it is over. The NAMA Research Committee, made up of Chair Donna Drehmann and Co-Chair Sheila King has a different view on it. We see research as the effort of gathering valuable data to drive […]

Why Marketers Should Consider Growing Their Platform with a Podcast

By Jeff Brown Chances are, you have heard more than once recently that podcasting is ripe for rapid growth. Truth be told, people in the medium have been saying this since nearly the beginning (about 10 years). Why then should you believe now is any different? Fair question. I’m glad you asked. Read on because there’s something […]

Want to understand Brand Loyalty? Start keeping Score.

By Donna Drehmann, NAMA Research Chair  One way that businesses keep score is by calculating their Net Promoter ScoreTM (NPS). Well-known companies who are currently measuring NPS and enjoying brand loyalty are Walgreen’s, eBay, Amazon, USAA and Southwest Airlines. Typically organizations that have high Net Promoter ScoresTM are also considered Customer Experience Leaders. Businesses who track their NPS and achieve […]

Get to Know NAMA Coffee: March

We want to know you and we want you to know more about NAMA, the Nashville Chapter of the American Marketing Association. Join us as for a casual BYOC at Pinewood Social to meet some of our Board Members, new members and others who are considering joining the largest professional organization for marketers in the […]

May Power Lunch

If there’s one constant about social media, it’s change. What works one day is never guaranteed to work the next. This presentation will take a look at how some organizations are embracing innovation in the space and demonstrate ways that evolving tools and technology continue to change how we manage, plan and execute social media […]

Queen B and Jay Z Seize The Day – 5 Principles To Build Brand Equity

By Melinda Scruggs Gales, NAMA Membership Chair When America’s reigning music couple, Beyonce and Jay Z, walked across the basketball court to meet Great Britain’s Kate Middleton and Prince William at the Brooklyn Nets game in early December, was it a marketing move or brand building? Might be an easy call, since no slogan or merchandise was attached […]